1.
State of Technology, Market
& Trends
VIRTUAL REALITY (VR)
&
AUGMENTED REALITY (AR)

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2 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Virtual and Augmented Reality: Leading the way for better
user experience
Augmented Reality leads
AR’s adoption may be way bigger than VR, with an
approximately predicted ratio of 4:1 (AR:VR).
Conversational Platforms
Conversational Platforms are changing the way we
perceive & interact with the digital world through
VR, AR and MR.
Walk the Talk
By 2022, 70% of enterprises will experiment with
immersive technologies for consumer & enterprise
use, and 25% will have deployed them to production
Immersive User Experience
These platforms facilitate an immersive user
experience for the customer.

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3 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Virtual and Augmented Reality in Gartner’s Top 10 Strategic
Tech Trends for 2019
INTELLIGENT DIGITAL MESH
Autonomous Things
Augmented Analytics
AI-Driven Development
Digital Twins
Empowered Edge
Immersive Experience
Blockchain
Smart Spaces
Digital Ethics and Privacy
Quantum Computing
Source: Gartner’s Top 10 Strategic Technology Trends for 2019

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4 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Completely artificial
environment
VIRTUAL REALITY
Virtual objects overlaid on
real-world environment
AUGMENTED REALITY
Full immersion in
virtual environment
Real world is
enhanced with digital
objects
Virtual environment
combined with real world
MIXED REALITY
Interaction with both the
real world & the virtual
environment
Virtual, Augmented and Mixed Reality: Decoded

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Virtual & Augmented Reality: The Difference
Virtual Reality
Computer-generated, artificial simulation or a recreation
of life-like situations. Creates a first-hand,
unadulterated, artificial experience for the user.
Simulation through a head-mounted display that
enhances the video, 3D-movie or computer gaming
experience.
Incorporates the use of VR modelling language which
generates a series of images and interactions
Example: Facebook’s Oculus-GO headset that helps
dive into virtual realms
Overlays digital information on real-world elements to
boost the possibilities of interaction.
Developed to blend real-life & digital components to
enhance the experience and functionality.
It enhances users’ interaction with the real physical
environment, rather than separating them from it.
Example: It is used to present score overlays and for
sports games that are telecasted or for hologram
technology.
Augmented Reality

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VR and AR: Global Market Size
VR and AR Global Market Size Forecast : 2016 to 2022
(in billion U.S. dollars)
209.2
27
14.1
6.1
2016 2017 2018 2022*
0
50
100
150
200
250
billionU.S.dollars)
$210bn
The combined market size of
AR & VR by 2022
$14.1 bn
Annual worldwide spend on R&D of
AR and VR in 2017
Source: Statista

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AR and VR: Global Market Size (contd..)
2016 2022
$2bn
$17.8bn
44.5%
CAGR
Virtual Reality
Global market size
AR global market size
2016 2022
$161bn
85.4%
CAGR
Augmented Reality
Global market size
$4bn
Source: Consultancy.uk

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8 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Biggest Industries for Virtual and Augmented Reality
Video
Games
Health
care
Engineering Live
Events
Video
Entertainment
Real
Estate
Retail Military Education
$11.6 Billion
$5.1 Billion $4.7 Billion
$4.1 Billion
$3.2 Billion
$2.6 Billion $2.6 Billion
$2.6 Billion
$2.6 Billion
by Potential Revenue 2025 Revenue
Source: Enterpreneur.com

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9 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
The integration of VR & AR with
multiple mobile, wearable, IoT &
conversational platforms extends
possibilities for a plethora of immersive
applications.
LET US LOOK AT SOME
OF THESE EXCITING
APPLICATIONS

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10 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Pain-free surgeries for
anaesthesia-intolerant
patients. Eg: A Boston-
based company,
VRHealth, makes immersive VR
games, movies, and exercise
scenarios for use in clinical
settings and at home.
Body Mapping: AR can
show the stats directly on the
patient’s body by pointing
out the areas with issues and
relevant stats. Such an app
fits into a pair of smart
glasses and can be accessed
through smartphone.
Surgery Training through
AR and VR: By installing
360-degree view cameras at
different angles around an
operating theatre, medical
students can wear a VR
headset to gain surgery
experience.
01 02 03
Medicine &
Healthcare Industry

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Streamlining Operations:
AR can help streamlining
logistic operations,
optimizing transport and on-
spot training through the
entire supply chain cycle
Order Management: AR can
make order picking process
faster, efficient and error-free
through use of smart lenses.
Using these, employees can
plan the most efficient route
through the warehouse by
keeping picking lists in view
of the order picker at all
times
Real-time monitoring:
Managers can monitor sites
real-time to ensure processes
are running as planned. This
is particularly important
during natural disasters, etc
that cause supply chain
disruptions
01 02 03
Manufacturing
and Logistics

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12 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Training Operations: Goldman
Sachs estimates that roughly
$700 million will be invested in
AR/VR applications in education
by 2025, on simulations for
everything from forklift
operations to architecture to
invasive surgery.
Gamification: AR and VR
can improve motor skills,
enhance imaginative play
and thinking, and inspire
learning through
gamification
Drive Hardware Sale: The
radical deployment of VR,
has driven price reduction of
VR helmets/devices. Thus,
students & educators can
use AR/VR apps for an
immersive learning and
teaching experience on a
mass scale
01 02 03
Education

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13 | Copyright © 2019 HUGHES SYSTIQUE. All rights reserved.
Prototype Design: Using VR,
car designers can significantly
cut project cost and time by
visualizing the exterior of a
vehicle virtually instead of
creating a new physical
prototype.
Assembly training: VR
provides capabilities for
training to assemble
particular car models instead
of an observation-based
approach as followed by
leading car manufacturers.
Drive Customization: With a VR
head mounted display, customers
can individually configure their car
in a virtual environment, selecting
from various equipment options.
This positively influences customer
shopping decisions in 360-degree
since they can try out what they’re
going to buy.
01 02 03
Automotive

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References
• https://medium.com/vr-first/a-summary-of-augmented-reality-and-virtual-reality-market-size-predictions-
4b51ea5e2509
• https://www.gartner.com/doc/3891569
• https://hsc.com/Blog/State-of-Technology-Market-and-Trends-Augmented-and-Virtual-Reality
• https://www.consultancy.uk/news/17876/virtual-and-augmented-reality-market-to-boom-to-170-billion-by-2022
• https://hackernoon.com/predictions-for-the-future-of-augmented-reality-63c7b8c9d794
• https://medium.com/@info_35021/4-virtual-reality-applications-in-the-automotive-industry-f5fe89cc524c
• https://dzone.com/articles/how-vr-and-ar-revolutionize-education-field
• https://medium.com/design-ibm/the-application-of-ar-and-vr-in-business-d3d03fc2a7b5
• https://www.entrepreneur.com/article/312271
• https://www.statista.com/statistics/591181/global-augmented-virtual-reality-market-size/

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