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WF Webinars

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Frequently
Asked
Ques6ons

5.
#WFwebinar
Sponsored by
Cathleen
Graham
Execu0ve
Vice
President,
People
Engagement
Ruder
Finn
Disrup6ng
Your
Approach
to
Talent
Acquisi6on

6.
“Disrupting your Approach to Talent Management”
By Cat Graham EVP People and Engagement

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What we will cover
• Customer experience in talent development
• Developing your living brand
• Employee engagement powerhouse tips
• Q&A

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Polling Question
What role do you play in your organization?
• Talent Leader/Recruiting Manager
• Human Resources Director
• Hiring Manager

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Rule number 1
In the war for talent, you have to differentiate in a meaningful
way

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How customer experience applies to Talent Management
• Customer experience attracts
and retains
• Customer experience changes
mindset into a customer centric
one
• Recruiting and relationship to the
brand
• Bad ‘customers’ share their
experiences

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Identify the gaps in your current recruitment process
• Rec to hire time
• Internal referral stream
• Frequency of contact with candidate
• Number of qualified candidates per role
• Feedback time
• Employee engagement in recruiting

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Rule number 2
Go mobile-make use of real time technology in information sharing and gathering

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Its take a village, people!
• Personalize the approach to
recruits and employees to
improve the customer
experience
• Get to know them and be
where they are
• Provide candidate and
employee friendly tools like
mobile app HRIS platforms
and text messaging
• Check in on a regular basis
turning the candidate into an
ambassador of the
company’s brand

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Developing your living network
• Keep it professional and active
• Share valuable thought
leadership
• Share opportunities in your
status updates
• Make it personal
• Share relevant news about
your organization

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When you know you know
• Move quickly
• 48 hours to response
• Send complete offer in
one our-make it
interactive
• Have manager and
peers reach out
• Close out other
candidates

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The living brand
Why when someone sneezes do we offer a Kleenex….
….that is branding
The same thing draws candidates to employers and helps retain employees at
their company
There are many paid service tools out there to help you in this endeavor, but you
need to take an active hand in developing your company’s living brand to really
disrupt your talent game

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The Employer Brand
• Significantly impacts the ability to recruit
and retain top talent
• Increases employee engagement >
reduces employee turnover
• Defines your “Employer Value
Proposition”
• TIP-Be consistent with your brand,
thread it into your comms internally and
externally

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Rule number 3
Make greater use of technology in bringing your business and
culture to life

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Start with social
• Do your social feeds reflect
the following:
• Culture?
• Values?
• Type of work you do?
• Do you share updates about
new hires, wins, awards your
company has won?
• Are your social feeds
regularly updated? Are the
relevant? Do your own
employees follow them?
• Do you have creative and fun
engagement tools?

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Social ambassadors
• Create social committee
• Social channels should
reflect your culture
• Innovate to draw people to
the brand
• Encourage ambassadors
to update channels

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Winner winner…
• HR teams need to collaborate
with comms teams
• Goal-candidates will know your
brand before first contact
• Consider Kleenex
• Live where your candidates are
• Effective branding and effective
recruiting rely on effective
communication

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Your employees first
• The most underutilized
asset in employer branding
is your employees
themselves
• Ask employees to share on
social their employee
experience
• Share photos engagement
activities

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Rule number 4
Top down structures are being replaced
by dynamic collaborative interactive
structures that encourage interactivity
between your team and your talent

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Three types of employees

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Engaged employees build strong brands
• Be transparent
• Permit the personal
• Communicate, then communicate again
• Team play and peer to peer recognition
play vital roles

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Survey says…

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Rule number 5
Empower, engage, repeat

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Little things can make a big difference
BE ACCESSIBLE: BE PROACTIVE:
BE HONESTSOLICIT FEEDBACK:
walking the halls is more
important than town halls
shape the story
before it shapes
itself
open your ears
and your mind
and harness
the power of
“I don’t know”
Things
you know
Things
you don’t
know
Things
you know
you don’t
know

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Simple ways to engage
• Encourage organic activities
• Go mobile
• Get creative
• Get a sofa
• Empower

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30

31.
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