THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN
Signaler
Human Capital MediaSuivre
30 Oct 2019•0 j'aime•1,236 vues
THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN
30 Oct 2019•0 j'aime•1,236 vues
Télécharger pour lire hors ligne
Signaler
Recrutement & RH
Human-centred design (HCD) is sweeping business because of the way it profoundly reconfigures how companies develop strategy, solve their most pressing problems and successfully compete in an era of constant change. But is there any hard evidence that HCD has a measurable impact? There is. Design Management Institute found that S&P 500 companies who use HCD outperform their competitors by 211 percent. Forrester Research found that organizations with sophisticated HCD capabilities can deliver an ROI of 85% or greater on their innovation initiatives. Join Tom Merrill, Master Facilitator at ExperiencePoint, for a 45-minute webinar to learn: The foundations of HCD and how the approach can be used across an organization to drive customer-centricity, innovation and people-led transformation The fundamental steps required to build a design-led organization, including how to sell HCD internally How innovative companies are using HCD as a competitive advantage to drive record growth and success The potential barriers to innovation and how to overcome them An approach to measure the overall impact of HCD in practice
Human Capital MediaSuivre
Recommandé
Ideo Case StudyAshwin C
IDEO - Case Study PresentationNeel Kapoor
IDEO Product Development Presentation Team 4_FinalKaren He
Project Management Case Study – IDEO Redesigning Cineplanet Cinema ExperienceBalaji Katakam
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...Sulabh Subedi
MediSys Corp- Case Study Mudit Srivastava
Contenu connexe
Tendances
Eileen Fisher Case AnalysisPrajakta Talathi
Xerox & Fuji XeroxGeeta Hansdah
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
Shouldice Hospitaltarunkdl
Jsw shoppeJay K Garg
Ken privated limitedAshish Pandey
Similaire à THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN
7 Steps for Open Innovation - Conferencia Crowdsourcing, Sao Paulo, BrazilStefan Lindegaard
Being design-ready - the organisation as the studentKarina Smith
Achieving Innovation through Outcome EngineeringCognizant
Design at Business Conference 2016 - ReportDesign at Business
A Presentation on InnovationStefan Lindegaard
Fronteer Strategy - Co-creation's 5 Guiding PrinciplesFronteer Strategy
Plus de Human Capital Media
STRATEGIC WORKFORCE PLANNING: WHERE HR AND FINANCE MEETHuman Capital Media
ADDRESSING THE SKILLS GAP BY IDENTIFYING, DEVELOPING, AND REWARDING LIFELONG ...Human Capital Media
2020 GLOBAL EMPLOYEE EXPERIENCE TRENDSHuman Capital Media
HR TRENDS 2020 THE NEXT DECADE OF WORKHuman Capital Media
IS IT TIME TO RESHAPE YOUR LEADERSHIP DEVELOPMENT STRATEGY?Human Capital Media
MEASURING THE BUSINESS IMPACT OF LEARNING: WHAT WE’VE LEARNEDHuman Capital Media
Dernier
Employment Update - August 2023Mandy Cartwright
Kimberly Bremer Periodical - Employee SpotlightParksideFinancial
ETET Pitch updated.pdfThomas Cuberli
Sangeeta GoswamiSangeeta Goswami
Job Evaluation CommitteeKeerthi S
Rally Webinar: Candidate Experience Fixes that Get More Applications.pdfRally Recruitment Marketing
THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN
- 1. OCTOBER 29, 2019 The Business Case for Human- Centered Design
- 4. experiencepoint.com IDEO is a leading design company known for its human-centered, interdisciplinary approach. As early leaders in the practice of design thinking, IDEO drives change, builds new ventures, and designs digital and tangible experiences for business, social, and governmental sectors through co-creation with its clients. experiencepoint.com
- 5. Not at all familiar I’ve heard of it I’m comfortable with the mindsets and methods of design thinking I’ve used design thinking before I’ve used design thinking many times and have taught others how to do so themselves experiencepoint.com How familiar are you with design thinking? POLL
- 6. HUMAN-CENTERED DESIGN DESIGN THINKING It is a problem solving approach that begins with the people you’re designing for and ends with new solutions that are purpose built to suit their needs. Design thinking is a human-centered approach to innovation. It draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. experiencepoint.com
- 7. © 2019 ExperiencePoint + IDEO FRAME A QUESTION GATHER INSPIRATION SYNTHESIZE FOR ACTION GENERATE IDEAS MAKE IDEAS TANGIBLE TEST TO LEARN Finding Opportunities Creating Solutions experiencepoint.com DESIGN THINKING PROCESS
- 8. Source: Data: Innosight analysis based on public S&P 500 data sources AGE OF DISRUPTION Average lifespan of an S&P 500 company
- 10. experiencepoint.com What types of problems can human-centered design solve for? Complex problem Human- centered in nature Game changing solution
- 11. experiencepoint.com INNOVATION SUCCESS RATE TRADITIONAL ORGANIZATION +76%YOUR ORGANIZATION
- 12. experiencepoint.com PRINCIPLE #1: ADOPT A LEARNING MINDSET We can’t solve problems by using the same kind of thinking we used when we created them. - ALBERT EINSTEIN
- 13. You’ll often find that people’s declared preferences – what they say they want – are far different from their revealed preferences – what they actually do. - NIR EYAL PRINCIPLE #2: A BIAS FOR ACTION experiencepoint.com
- 14. PRINCIPLE #3: DEVELOP COMFORT WITH UNCERTAINTY experiencepoint.com Frame a Question Gather Inspiration Synthesize for Action Generate Ideas Make Ideas Tangible Test to Learn
- 15. PRINCIPLE #4: LET GO OF YOUR OWN IDEAS AND SUPPORT THE IDEAS OF OTHERS Good ideas can come from anywhere experiencepoint.com
- 16. ADOPTING HUMAN-CENTERED DESIGN: experiencepoint.com Affords companies the ability to react quicker to volatile market conditions. Increase revenue through constant and consistent innovation efforts. Create products in a shorter time. Creates a competitive advantage.
- 17. VIABILITY What is likely to become part of a sustainable business model?DESIRABILITY What makes sense to people and for people? FEASIBILITY What is functionally possible within the foreseeable future? Innovation experiencepoint.com PATHWAY TO INNOVATION
- 18. experiencepoint.com Industry leaders are turning to design thinking for five reasons: 1. It redefines the problem. 2. It’s collaborative. 3. It solves the same old problem in a different way. 4. It puts the user first. 5. It leads to simpler solutions. THE BUSINESS CASE FOR HUMAN-CENTERED DESIGN Source: Modicum
- 19. THE IMPACT OF USING DESIGN THINKING AT IBM experiencepoint.com Uncovered huge time and cost savings Increase in portfolio profitability Unmistakable ROI Streamline delivery process and reduce risk
- 20. DESIGN IMPACT AT IBM 2x 33% 75% 300% Faster to market Reduced development Increase in ROI Reduced design time Source: Forrester Total Economic Impact Study
- 21. Day-To-Day Work What tasks are employees trying to complete? What questions do they need answered? Influences What people, technologies or processes may influence how the employee acts? Feelings How is the employee feeling about their experience? What really matters to them? Pain Points What pain points might the employee be experiencing? Overall Goal What is the employee’s ultimate goal? What are they trying to achieve? EMPLOYEE EMPATHY HUMAN-CENTERED HR experiencepoint.com
- 22. HR EMPATHY 35% 40% 56% experiencepoint.com 61% of employees & 76% of CEOs say: empathy is important for organizations to exhibit. of employees would switch companies, for equal pay, if they were more empathetic. would work longer hours for an empathetic employer. would stay with a company that empathizes with their needs. Source: Job Satisfaction: 2015 Edition, A study for The Conference Board by The Nielsen Company
- 23. Industry leading innovators excel at each of these 5 characteristics and have been able to integrate them. PILLARS TO SUCCESSFUL INNOVATION STRATEGY Close alignment of innovation strategy with business strategy Company-wide cultural support of innovation Leadership is closely involved with the innovation program Base innovation on direct insights from end-users Rigorous control of project selection early in the innovation process Ability to integrate all these characteristics Source: Strategy & 2018 Global Innovation 1000 Study
- 24. 1. Great ideas can come from anywhere 2. IntraprenEARS innovation program 3. Act quickly, fail fast culture “The heart and soul of the company is creativity and innovation.” - BOB IGER, CEO WALT DISNEY COMPANY CULTURE OF INNOVATION - HOW DISNEY KEEPS THE MAGIC ALIVE
- 25. POLL We are all systems go! The time is right, but there is resistance We are hungry, but don’t know how We have too many other priorities Most people don’t care and don’t know how to get started experiencepoint.com How ready, willing and able is your organization to take on a culture of innovation?
- 26. Benchmarking Innovation Impact, 2018, KPMG Politics/Turf Wars/No Alignment Cultural Issues Inability to Act on Signals Lack Budget Lack Strategy, Vision WHAT ARE THE BARRIERS TO INNOVATION? 55.1% 45.3% 41.6% 40.8% 35.6% experiencepoint.com
- 27. 1. Companies need to make everyone the innovators, creative thinkers and confident problem-solvers. 2. Innovation is a skill that can be taught. 3. Make people understand where and when innovation can happen. 4. Innovation can (and should) be measured. OVERCOMING CULTURE AS A BARRIER experiencepoint.com
- 28. POLL The fundamentals of design thinking Case studies in human-centered design Difference between agile, lean and design thinking methodologies Using human-centered design principles to change corporate culture Other - please list in the Q&A tab experiencepoint.com What topics would you like to hear about at an upcoming webinar?
- 30. THANK YOU! For expert insights and tools on human-centered design, visit our blog blog.experiencepoint.com experiencepoint.com