Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target audiences. The platforms used must be synergistic with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars must be both ordinary and extraordinary, as well as present and absent, to their audiences. This incompleteness drives continued consumption of star images.

1. Task 2 – Intro. Introduction to Richard dyer and Stars Values.