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Componence Chameleon &  Generate added value for content of publishers through mashups and social networks Door Ha Vo Componence April 2009 (c) Componence 2009 Getting real value from popular Web 2.0 platforms
SOCIAL NETWORKS & MASHUPS ,[object Object]
Social networks are unstoppable! ,[object Object],[object Object],[object Object],Source: Nielsen Online, Global Index, Dec 07-Dec ‘08
Mashups: enrich your content with free Web API’s ,[object Object],[object Object],Source: www.programmableweb.com
CAN WEB 2.0  GENERATE  ADDED VALUE?  ,[object Object]
Statement for this discussion “ Publishers can  attract & bind  readers and subscribers  through popular Web 2.0 platforms” More interesting formats Less churn More pageviews More repetitive visits Personalized propositions Closer to readers Social tagging sharing Crowdsourcing Social media marketing Virals Rating Voting Comment Retweed
With Web 2.0 You can make your content more attractive! ,[object Object],[object Object],[object Object],Virals Voting Rating Crowdsourcing Comment More interesting formats Less churn More repetitive visits Personalized propositions
With Web 2.0  You can bind your client better!  ,[object Object],[object Object],[object Object],Social media marketing sharing Social tagging Retweed More pageviews Closer to readers Personalized propositions
COMPONENCE CHAMELEON MASHUP LAYER ,[object Object]
Our platform: Chameleon
Comparison of online marketing concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How hard can you pull compared with your competitors? Is your proposition interesting enough to let users spread the word?
www.wineenmashup.nl Think of the best publishing mashup and win the implementation! The contest starts at May 5 th .

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Getting added value for publishers through mashups and social networks

  • 1. Componence Chameleon & Generate added value for content of publishers through mashups and social networks Door Ha Vo Componence April 2009 (c) Componence 2009 Getting real value from popular Web 2.0 platforms
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Statement for this discussion “ Publishers can attract & bind readers and subscribers through popular Web 2.0 platforms” More interesting formats Less churn More pageviews More repetitive visits Personalized propositions Closer to readers Social tagging sharing Crowdsourcing Social media marketing Virals Rating Voting Comment Retweed
  • 7.
  • 8.
  • 9.
  • 11.
  • 12. www.wineenmashup.nl Think of the best publishing mashup and win the implementation! The contest starts at May 5 th .