Social Media Marketing
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Intro to Social Media Marketing presentation made to chamber members.
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Social Media Marketing
- 1. Social Networking Why it is for you! Presented by: Debbie Gioquindo Hudson Valley Wine Goddess www.hvwinegoddess.blogspot.com Twitter â hvwinegoddess Facebook - http://profile.to/hvwinegoddess/ Linked In http://www.linkedin.com/in/debbiegioquindo
- 8. Linked In
- 9. Â
- 10. Â
- 17. Facebook â what I am saying
- 18. Facebook Page
- 20. Twitter
- 24. Ning
Editor's Notes
- All these social networking sites attract different demographics and are used in different ways.
- This is just a list. Video â Veoh, Viddler, Kyte Photo- Flickr, snapfish, picassa Podcasting â blog talk radio
- Long tail marketing â drive to build a market and obtain revenue from the consumer demographics. Increase sales while decreasing the cost per sale by developing and selling to thousands of niche markets
- Claim Your Name! If you donât create accounts on Facebook and Twitter to claim your company name, you risk being brandjacked. Many companies, celebrities and politicians have been brandjacked by others misrepresenting their identities on these sites. Monitor Your Name. Your customers are going to talk about you, posting positive or negative comments about your products, services, customer support, etc. Allowing those opinions to float around on the Internet can damage your brand. At the very least, use that information to improve your company. Be Prepared. Start to develop your social media strategy with targeted goals and outcomes, and include it as part of your larger marketing and business plans. A social media strategy needs to outline what you want to accomplish and the tools youâll use to get there. Know your online identity. "Knowing your online identity as well as letting others know up front who you are is important in establishing trust among the online community." It's not about you. Social media is about community; it's not about what you do and what you market. Show interest in others and offer value, or others will see through your self-interests. Do not jump in and promote your products, services, or mission. Wait and build your reputation on the networking site first before you begin to promote anything. Contribute to the online community, help solve users' problems, and develop friends and followers. Read and learn first. Observe users and get a feel for their interests, attitudes, and personalities. Take the time to "listen" and learn before delving into the community. Don't mix business with pleasure. Keep your friends and family profiles separate from those that you use for your organization or company. Friends won't care about your latest promotional effort, and customers won't care what you did on the weekend. Be positive. Don't say anything that will come back and bite you, and avoid getting defensive when someone says something negative about your organization. Take a deep breath and wear a public-relations hat when you respond. Go slowly. You don't have to join every social-media site at first. Take it slowly, and establish your identity on the one or two sites where your target customers are before you take on more. It's better to participate more frequently in fewer sites than infrequently in many.
- You tell a little bit about yourself
- Groups..where you ask advice and share knowledge with other people in your industry. LinkedIn Answers: Monitor questions for topics that are relevant to your company. When appropriate, respond to questions to position you and your company as thought leaders. There will be instances when you can recommend your company as a prospective vendor. Again, you Groups: There are numerous groups within LinkedIn. Itâs important to research specific groups as some may be more self-promotional than others. I recommend seeking groups with audiences that are relevant to your company and have good participation by its members. Once you join a group, monitor the discussions before fully participating. â Group Questions: Like LinkedIn Answers, each group incorporates this feature. By responding or asking questions in a group, you position your company as an industry expert to a targeted audience relevant to your business. News: You can submit article links, like Facebook Share, that are relevant to the groups. In addition to blog posts, you can submit general news articles that mention your company or are relevant to your industry. You can also consider submitting your press releases. While this is slightly self-promotional, make sure the article or press release discusses a larger trend of interest to the group. â Events: LinkedIn recently introduced a way for members to post events. If you have a webinar, in-person seminar or other gathering that you want to promote, LinkedIn events is a place to promote it. What I liked is that they have an option for âvirtual eventsâ as well. You can then share this event with your contacts as well as be searchable by other LinkedIn members. One drawback, in case you have to cancel the event, there doesnât seem to be a way to delete the event.
- I have 2 facebooks. One for personal, one for wine industry. Right is the groups I belong to.
- This is what the page looks like with my conversations. These are all imported thru twitter
- Different from group. You can promote it, have twitter feeds
- Monitter, Yahoo Sideline, twitter search, for twitter Lazy feed for blog and other web mentions