Henrys Chi Project

Brand Personality: ,[object Object],[object Object],[object Object],[object Object]

Brand Community: ,[object Object],[object Object],[object Object]

Brand Strengths: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of a recent Rolex Advertising Campaign:

The creative rationale behind the campaign: ,[object Object],[object Object],[object Object]

Psychology behind the campaign: ,[object Object],[object Object],[object Object]

How is the promotion effective? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Brand Weaknesses: ,[object Object],[object Object]

Ideas for Brand Diversification/Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Personality: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications: ,[object Object],[object Object],[object Object],[object Object]

TV: The adverts are humorous which gives the brand a likeable quality . The humour correlates well with the brand’s comical culture . Its marketing campaigns ensure the brand is talked about and its post-modern innovation has helped the repositioning of the brand since its first launch in the early 90’s.

Creative Techniques used: ,[object Object],[object Object],[object Object],[object Object]

“ You know when you’ve been Tango’d” ,[object Object],[object Object]

Examples of successful brands that employ this technique: ,[object Object],[object Object],[object Object]

What Tango’s competitors are doing better: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas for Brand diversification/expansion ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Similar to: 7. Idents before “You’ve been framed!” or “Punkd” ”

Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Weaknesses ,[object Object],[object Object],[object Object]

Henrys Chi Project

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