10. Features: Are you expendable?
Step 1: Ask users if they want to take survey. Step 2: Ask various questions.: Then gives you a custom name.
Step 3: Upload a picture for your character. Step 4: Puts your picture in the movie poster.
Step 5: Allows you to share the poster, but doesn’t have your picture.
13. Analysis of website
What works
• All-Star lineup is clearly
visible.
• Facebook “like” button
is easily accessible.
• Original artwork for
website.
What doesn’t work
• Difficult to navigate.
• Difficult to read.
• Limited information on
plot or story.
14. Analysis of website (cont)
Overall look and feel
• Very simple.
• Not overwhelming but also not that
intriguing.
• Fan site
– www.theexpendables.com
– More recent news updates.
– On top of official site on search engines.
16. INFORMATIVE UPDATES
No admin responses
Follows actors
-Guest appearances
-Interviews
Promotional events
This kind of update generated about 80-
200 likes and 20-70 comments.
*The majority of their fans are male.
Strategy
17. Asking a question
Trivia
Actors Bibliography.
UFC fight outcomes.
Actions movie quotes.
Didn’t generate many comments or
responses.
First few users would get the correct
answer.
Strategy
18. Just for fun/Call to action
Updates that would stir up
conversation
These updates definitely are aim to the
expendables target market.
Strategy
20. Strategy
Recycled twitter account.
Past movies that used account:
Killers
Kickass
From Paris with love
TWEETS
A lot of the same updates as FB.
Tailored to twitter.
Use of hashtags.
More real time feeds.
