This document discusses using the Supply Chain Operations Reference (SCOR) model to improve collaboration in healthcare supply chains. It provides examples of how the SCOR model can be applied to describe pharmaceutical marketing activities and define hospital supply chains. The SCOR model decomposes supply chain processes into planning, sourcing, making, delivering, and returning levels. It can be used to identify inefficiencies, measure performance through key metrics, and apply best practices to enhance profitability and efficiency.