Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010

•

8 likes•2,330 views

These slides are from the "Ethics and Social Media Marketing" panel at BlogWorld & New Media Expo 2010. It was delivered on October 16, 2010 in Las Vegas, Nevada. Joining me on the panel was Brandon Eley, Jason Baer and Jeremy Wright. We discussed the importance of ethical social media marketing, including the tenets of both ethical and unethical campaigns. Among other topics were the selection of a digital agency and ensuring that the agency represents you in an ethical and responsible manner.

Technology Business

Brandon Eley (@beley)
Interactive Director, Kelsey Advertising & Design (kelseyads.com)
Owner, 2BigFeet.com
Co-Author, “Online Marketing Inside Out” (onlinemarketinginsideout.com)
Jason Baer (@jaybaer)
Social Media Strategist, Convince & Convert (convinceandconvert.com)
Co-Author, “The Now Revolution” (nowrevolutionbook.com)
Jeremy Wright (@jeremywright)
CEO, BNOTIONS (bnotions.ca)
Founder, b5media (b5media.com)
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums” (managingonlineforums.com)
Blogger, ManagingCommunities.com

Ethics Code (Free)
womma.org/ethics/code/intro
Ethics Toolkit (Members Only)
womma.org/membercenter/ethicstoolkit.php

What is Unethical Social Media Marketing?

Wow! This blog I just found is
great! I need them to talk about
my stuff! Now, to get in good
with - *cough* manipulate
*cough* - the blog author…

For the love of all that is holy,
if someone gives you their business card…

Bad Pitch
Credit: Dave Fleet, davefleet.com

Better Pitch
Credit: Dave Fleet, davefleet.com

Observe
Community
Norms
Read Community
Guidelines
Ask Staff for
Permission or Clarification
Patrick’s Pyramid of Permission™ (PPP)

Agency Ethics and How to Pick the Right Agency

But, it’s really
just a horse
People will tell you social media
is a unicorn…
Credit: Brenda Clarke (http://www.flickr.com/photos/brenda-starr/4673961330/) (CC BY-NC-ND 2.0, http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en)

Followers and Fans Are Not a Key Success Metric

Five Characteristics of Ethical Social Media Marketing

Get Permission
Credit: Paul Schreiber (http://www.flickr.com/photos/paul/444663722/), Jeff Van Campen (http://www.flickr.com/photos/otrops/4250799736/)
(CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en) and Doc Searls (http://www.flickr.com/photos/docsearls/3889834461/)
(CC BY-NC 2.0, http://creativecommons.org/licenses/by-nc/2.0/deed.en)

Similar to Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010

Presentation on Social Media to IFYC

Kara Carrell

Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts

social3i

Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011

Ignited Fundraising

Getting Social With Social Media

Hela Communications

Internet marketing, social media the basics

Manila Blogs Family

Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.

Jake Bohall

Stop Tweeting...Start Executing - Part 1 by Aaron Kahlow

WorkSmart Integrated Marketing

Social media marketing presentation (Hult Marketing Club)

Mamiko Kuno

The Internet is the fastest-growing medium across the globe and Web 2.0 applications are the fastest-growing aspect of the Internet. Applications include blogs, social networks, wikis, and other interactive and collaborative innovations.Many uses are personal in nature, but businesses and non-profits are using them for both internal and external communications and marketers are eager to understand how to integrate them into marketing communications programs. The social media are particularly relevant in situations where marketers want to reach audiences quickly and directly, with lesser costs.

Social Media (Web 2.0) marketing for beginners

rjoshi17

Why Social Media?

Ann Treacy

What is social media, who's using it and what it can do for you

Jonathan Waddingham

Taking the Mystery Out of Social Media

Alexander Heyne

Denver CMS Expo Building Online Communities

compassdesign

Building Online Communities with Barrie North

John Coonen

Reaching Muslims Online

Janet Thaeler

Social Media Bootcamp

Katie Laird

This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010

A Primer On Digital Marketing in India (includes statistics, Digital Strategy...

Ethinos Digital Marketing

Measuring Social Media Success

Mike Kujawski

MassChallenge Marketing Bootcamp

Laura "@pistachio" Fitton

Organizing 2.0 2016 Rethinking Platforms

Beth Becker

Similar to Ethics and Social Media Marketing at BlogWorld & New Media Expo 2010 (20)

Presentation on Social Media to IFYC

Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts

Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011

Getting Social With Social Media

Internet marketing, social media the basics

Algo chaos - Pubcon Vegas 2013 by Jake Bohall of Virante, Inc.

Stop Tweeting...Start Executing - Part 1 by Aaron Kahlow

Social media marketing presentation (Hult Marketing Club)

Social Media (Web 2.0) marketing for beginners

Why Social Media?

What is social media, who's using it and what it can do for you

Taking the Mystery Out of Social Media

Denver CMS Expo Building Online Communities

Building Online Communities with Barrie North

Reaching Muslims Online

Social Media Bootcamp

A Primer On Digital Marketing in India (includes statistics, Digital Strategy...

Measuring Social Media Success

MassChallenge Marketing Bootcamp

Organizing 2.0 2016 Rethinking Platforms

More from Patrick O'Keefe

During this lighthearted presentation, I shared some of the many mean things that members of my online community have said to me in my role as a moderator and community manager. We can all have a laugh at that, but over the years, I've also developed a process for handling them and ensuring that the impact of them on my staff is minimized. These funny comments serve as the narrative for those practical lessons.

Managing Abusive Online Community Members (or "The Mean Things People Say to ...

Patrick O'Keefe

In this presentation for Arizona State University, I'll provide tips for students on how to grow your online forums in the pre-launch and initial post-launch stages. We'll also discuss complementary subjects, such as leading a team of moderators and where forums fit in the world of social media. This talk will conclude with questions and a live review of the class forums, in an effort to help you complete the class project successfully.

Forums

Patrick O'Keefe

Unfortunately, due to SlideShare's poor compression, this presentation looks very jagged. For what it actually looks like, please see: https://speakerdeck.com/patrickokeefe/an-introduction-to-monetizing-your-website When people think about monetizing a website, they often think about display advertising – and for good reason. It is a mature medium with many companies and services that exist to support it. But there is so much more. In this session, we will briefly introduce the myriad of methods that are available to you, discuss how to get started, share tips on how to move past the starting gate and name some of the vendors that you can work with. Since there are several methods to discuss, I aim to give you an idea of what is out there and how you can get to work, allowing you to do further research into the methods that speak to you.

An Introduction to Monetizing Your Website

Patrick O'Keefe

Online Community Management at CNN TechTuesdays

Patrick O'Keefe

Building Community Around Your WordPress Publication at WordCamp Philly 2011

Patrick O'Keefe

These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21). The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

Online Community Building at Social Media Masters Los Angeles

Patrick O'Keefe

These slides are from my "Online Community Building" presentation for the Social Media Masters Atlanta in Marietta, GA on August 26. The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

Online Community Building at Social Media Masters Atlanta

Patrick O'Keefe

Comment Moderation 201 at WordCamp Raleigh 2011

Patrick O'Keefe

These slides were for "27 (Fun!) Ways to Kill Your Online Community," a solo presentation I delivered at South by Southwest Interactive 2011 on March 13 in Salon K at the Hilton in Austin, TX. As part of the presentation, I discussed 27 ways, beliefs and tactics that would help you to kill your online community as quickly as possible. You could always take these thoughts and do the opposite and not kill your community, but why would you want to do that?

27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactiv...

Patrick O'Keefe

Marketing Yourself as a Freelancer in an Online Community at indieconf 2010

Patrick O'Keefe

These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas. We discussed tactics and strategies that you can use to tap into the power of online community. Not communities run by you, necessary, but communities run by others. I also highlighted some tactics for building community on Twitter and Facebook and shared research data that spoke to the power of online community when it comes to influencing people.

How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

Patrick O'Keefe

These slides are from the "I'm Nothing Without My Fans" panel at BlogWorld & New Media Expo 2010. It was delivered on October 15, 2010 in Las Vegas, Nevada. I was joined on the panel by Asher Roth, D.A. Wallach and Wayne Sutton. We discussed the art of building meaningful fan relationships online and through social media. Our focus was on the music industry, but with lessons that could be applied to other industries, as well.

I'm Nothing Without My Fans at BlogWorld & New Media Expo 2010

Patrick O'Keefe

Personal Branding & How to Break Into Social Media at ConvergeSouth 2010

Patrick O'Keefe

Jack Bauer's Guide to Managing Online Communities at Modern Media Man Summit ...

Patrick O'Keefe

Advertising and the Social Web: Can it Work? at Social Media Business Forum 2009

Patrick O'Keefe

Social Media: The Bad and The Ugly at Blog World & New Media Expo 2009

Patrick O'Keefe

The Art of Responding to Feedback from Your Community at South by Southwest I...

Patrick O'Keefe

Promoting Your Blog Through Social Media at the Independent Blogging Conferen...

Patrick O'Keefe

More from Patrick O'Keefe (18)