In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.

1. Presentation
Affiliate Marketing on the Mobile Platform
London Affiliate Conference
January 2011
Mobyaffiliates.com

2. Overview
Affiliate marketing on the mobile
platform
1 2 3
Key players in
The mobile
mobile affiliate Traffic sources
opportunity
marketing
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3. About me
Mobile services
• Run a number of mobile services in
the mobile affiliate space
Projects/ Consulting
• Projects with:
– Agencies, operators, media
companies, startups
• Writer and Blogger on mobile
Writing/ Blogging
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4. Boom time for mobile
UK Mobile Internet Usage
+ 1/3 in a year
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5. Big trend of last 6 months – mobile commerce take-off
• $1.5bn in mobile sales
in 2010 – up 150%
year on year
• £1.3m of UK sales via
iphone app in Q4 2010
• 300% increase in
mobile commerce
transactions Dec 2010
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6. So lots of money to be made in mobile affiliate
marketing?
•Yes …
= $$$ ?
•But …
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7. New affiliate networks emerging in mobile
New affiliate networks specialising in mobile
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8. Existing affiliate networks moving in
Generalists Specialists
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9. Sources of mobile traffic
Search
Ad Networks
Direct Buys
App Stores
Social
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10. Search – SEO and PPC
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11. Mobile ad networks
Buy-side Agencies
Blind Premium Specialist and Platforms
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12. Effective Targeting makes all the difference
Conversion Revenue
Targeting clicks Payout ($)
Rate per Click
Handset 725 2% 4.95 0.01
Handset + Network 564 19% 48.15 0.09
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13. Buying Direct
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14. Appstores – not just itunes
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15. Social media – huge mobile traffic generating opportunity
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16. Conclusions
• No recession in mobile – the growth platform of the next
five years
• Plenty of opportunities for affiliates …
• But … need to understand the dynamics of user-
behaviours, technology, marketing on mobile to succeed
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17. Thank you!
mobyaffiliates.com
mjelly.com
james@mobyaffiliates.com
twitter.com/mobyaffiliates
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