Using mobile technology, iLoop Mobile and Dialog Health launch mobile engagement programs to change the way individuals communicate with the healthcare system

1. FOR IMMEDIATE RELEASE
iLoop Mobile Partners with Dialog Health LLC to Shift Healthcare
Communications from PUSH to PULL
Using mobile technology, iLoop Mobile and Dialog Health launch mobile engagement programs to change the
way individuals communicate with the healthcare system
San Jose, CA—September 13th, 2011—iLoop Mobile, the leading provider in mobile marketing technology and
services, and Nashville based Dialog Health LLC, today announced a strategic partnership to develop and
market mobile engagement programs that improve communication with patients, customers, and employees
within the healthcare industry. "I am very excited about the solutions we are helping Dialog Health execute in
the healthcare space,” says Steven Gray, COO at iLoop Mobile. “Our focus at iLoop Mobile continues to be on
creating unique solutions that solve significant business challenges in key vertical markets. Dialog Health's
vision in healthcare is unsurpassed and combined with our innovations in mobile marketing, the partnership
will yield significant cost savings and high ROI for our customers."
There are now over 300 million mobile phones in the US. 70% of Americans have sent or received a text
message in the last 30 days, and more than 86% of text messages are read within 5 minutes of being sent.
“The mobile phone has forever changed the expectations that consumers have with respect to
communication. It is the ultimate connector,” explains Robert Henry, CEO of Dialog Health. “There now exists
the ability in the healthcare industry to shift the conversation from the traditional ‘pushing’ of information to
one of being able to ‘pull’ on demand. Our focus at Dialog Health is to apply mobile technology in innovative
ways to improve efficiency, lower costs, increase revenues, and drive greater adherence and compliance. Our
partnership with iLoop Mobile represents a perfect combination of mobile technology, healthcare industry
knowledge, and consumer engagement expertise.”
Under the agreement, iLoop Mobile and Dialog Health will offer five initial mobile engagement programs to
improve healthcare related communications for employers, insurers, hospitals, surgery centers, and physician
practices. The iLoop Mobile platform will incorporate new features to complement Dialog Health engagement
programs, such as triggered messages and a library of content built around specific healthcare requirements,
privacy and security.
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ABOUT ILOOP MOBILE
As the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media
companies access to the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s
core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and
an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS
marketing and messaging, mobile coupons with point of sale integration, CRM based messaging, location-
based services and targeting, mobile sites and apps, mobile content delivery, and APIs that permit a wide
range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a
service) license with strategic professional services when needed.
CONTACT: Virginie Glaenzer | virginie dot glaenzer at iloopmobile dot com - Cell: + 1 408-799.8194. Social
Channels: Twitter: @iloopmobile, Slideshare
ABOUT DIALOG HEALTH
Dialog Health was formed by a group of knowledgeable professionals from a diverse array of backgrounds,
including Healthcare, Advertising, and Information Technology. The company believes that the ubiquity and
convenience of the mobile phone makes it an ideal tool for improving the way patients and healthcare
providers relate and communicate. Healthcare should never be a one-sided conversation. The company builds
mobile health engagement platforms to support people who opt-in. Simple and cost-effective, Dialog Health’s
solutions are high-frequency-touch tools that enable vital information to be pushed to and pulled from
patients and caregivers.
CONTACT: Brandon Daniell | brandon at dialoghealth dot com - Cell: + 1 615-429-4252.
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