Post Show Report iof

1. POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
iMedia Brand Summit made its smashing debut in India, at Grand Hyatt, Goa from 21st to 23rd Sept '11 !
iMedia Summits have been in existence since 2001 & have played a pivotal role in bridging the gap between buyers
& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding
marketing environment.
st
The 1 Brand Summit in Goa, India witnessed a gathering of 112 senior industry professionals which consisted of
54 buyers (Brand Marketers/CMOs) & 58 sellers (service providers, publishers, agencies). The theme of the summit
roviders,
was Embracing Digital - Opportunities & Challenges in Building Brands in India. The summit was a dynamic
combination of session content featuring 30+ top-level speakers and numerous opportunities for networking
between marketers and solution providers in an exclusive, invitation-only environment..
Based upon the registration data this report features insights on the type of attendees at the event along with
details of the event:
1. Buyer Profile (Brand Marketers/CMOs)
Brand
1.1 Delegate Industry Categorization - 19% of the buyers were from the BFSI and Consumer Durable
sector respectively and this is followed by 10% from E Commerce and Telecom respectively.
6% BFSI
19% Business Consulting
10%
Consumer Durables
E Commerce
8%
6% FMCG
Healthcare
4%
IT
8% Entertainment & Media
19%
Publisher
4%
Telecom
6%
10% Others

2. POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
1.2 Digital Media Spends under Buyers control – 42% of buyers control digital budgets up to 5 Cr. each,
ia f
with 11% of these buyers controlling 20+ Cr. worth of digital media budgets.
%
32%
Upto 5 Cr.
42%
5 - 20 Cr.
20+ Cr.
Not Specified
11%
15%
2. Seller Profile (Service Providers, Publishers, Agencies)
A
2.1 Delegate Company Type – 22% of the sellers were from Digital Agencies and Publishers respectively,
while 26% of the sellers were from Ad networks wherein 14% came from Mobile Ad Networks.
Ad Agency
Ad Network
15%
22% Digital Agency
E Commerce
12%
Entertainment
14% Freelancer
Market Intellegence
22% & Analytics
9%
Mobile Ad Network
2% 2% 2% Publisher

3. POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
Coverage
The summit was covered by media si and the attendees expressed their experience via blog and tweets, below
sites
is the summary of the event coverage:
28/09/2011 by iMedia Connection India
http://www.imediaconnection.in/article/454/Digital/imedia-brand-summit-goa-networking
http://www.imediaconnection.in/article/454/Digital/imedia networking-at-its-best.html
28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing - HCL Technologies Ltd.
http://marketingmuse.posterous.com/the-digital-divide-finding-a-bridge-over-trou
http://marketingmuse.posterous.com/the
24/09/2011 by Pradeep Gupta, Asst. General Manager Public Relations - SBI
http://indianmusiccritic.blogspot.com/2011/09/embracing-digital-opportunities.html
http://indianmusiccritic.blogspot.com/2011/09/embracing
27/09/2011 by Sunil Punjabi, Chief Revenue Officer – NetworkPlay
http://blog.networkplay.in/?p=927
Tweet Speak …

4. POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
A Special Thanks to all our sponsors for making the 1st iMedia Brand Summit in
India a grand Success

5. POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
How was your experience at the 1st iMedia Brand Summit in India? …
“I am honored to be a part of the digital revolution that the summit created, this has been an excellent
interaction and I hope to make at least 4-5 major business decision from now on.
45
What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I
have heard this from other too. I predict that in 5yr at least 50% of TV spends will move to the net and
mobile.” - Vineet Trakroo - CMO - Usha International
“The “launch” event, this was spot on, on several counts and the quality of
conversation and debate was certainly something that would draw us back to
participate in the next edition. Look forward to more such events soon.” Siddarth
soon.”-Siddarth
Correya- Regional Head Advertising Sales - West & South – Navteq
“ iMedia Brand Summit Goa was indeed a great event & I loved the fact that I was able to be a part of the
first ever iMedia Summit in India.” Jignesh Shah – VP-Marketing - Paras Pharma
India.”-
“I must confess, I was not familiar with this event platform - but my interest was
piqued to discover that it was bringing together 60 marketers with 60 members of
digital agencies. For HCL Technologies - operating as we are in 30 countries -
economics limits media choices; the high relevance of digital on the media menu
its
card allowed me to take time out to attend. The learning was valuable - though I still
need to process it to convert it to value for my business.”- Krishnan Chatterjee - VP
business.”
& Head of Global Marketing - HCL Technologies Ltd.
“A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we
are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are
ringing and mails are being exchanged. Looks like the tipping point is here to take the leap and Network
ls
Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of
a long association to come.” Priya Jayaraman - Co-Founder and Business Director - Propaganda India
come.”-

6. POST SHOW REPORT
21-23 SEPT, 2011
GRAND HYATT, GOA
Attendees of the 1st iMedia Brand Summit in Goa, India
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