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@iPattt
                            Hi ! My name is Patchara and
                            i blog about Website Business
                                   and Social Media.


Tuesday, January 18, 2011
ผมเอง

                            Hi ! My name is Patchara and
                            i blog about Website Business
                                   and Social Media.


Tuesday, January 18, 2011
TiGERiDEA




Tuesday, January 18, 2011
Tuesday, January 18, 2011
                            TiGERiDEA
Social Media
                              Creating the Goodness


                        มาอีกแล้วรึ !


Tuesday, January 18, 2011
beth’s blog




                            1.Prepare

Tuesday, January 18, 2011
Benefits
                            SM in your ORGANIZATION
                                    CRM

                                 Efficiency
                                 ,KM, etc.
                                                 Promote

Tuesday, January 18, 2011
free website from WordPress




Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Blog, flickr, share option




Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
facebook




Tuesday, January 18, 2011
flickr




Tuesday, January 18, 2011
ไม่จําเป็นเสมอไปที่เราจะ
                                    ต้องมีเว็บ
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Boutique Hotel




Tuesday, January 18, 2011
Location Based Social Media




Tuesday, January 18, 2011
Case TiGERiDEA

      ที่นี่ใช้ twitter track งาน
     และผู้บริหารสั่งงานผ่านมือ
      ถือ เห็นทุกคนในและนอก
                  บริษัท

Tuesday, January 18, 2011
Case รัฐวิสาหกิจ
                                       KM in action




Tuesday, January 18, 2011
Case รัฐวิสาหกิจ
                                       KM in action




Tuesday, January 18, 2011
Case รัฐวิสาหกิจ
                                      WordPress intranet



                                       Everyone khows each
                                       other and comments




Tuesday, January 18, 2011
SM in your ORGANIZATION


                                     คุณต้องการทําให้องค์กรของ
                                       คุณโปร่งใสแน่หรือเปล่า




Tuesday, January 18, 2011
SM in your ORGANIZATION




Tuesday, January 18, 2011
Social media Control tools




Tuesday, January 18, 2011
Successful Social Media Damage Control
                            Whiteboard War Room Analysis: Nestle’ vs Greenpeace




Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Perspective
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Leadership
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Old Mindset
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                            Open Mindset
Tuesday, January 18, 2011
ก่อนจบ




                            Social Media


                               ONLINE ASSET
Tuesday, January 18, 2011
WELCOME!           Karen
                            McGrane
                            +1 (917) 887-8149




Tuesday, January 18, 2011
40
                            Conversation Prism from Brian Solis
Tuesday, January 18, 2011
41
Tuesday, January 18, 2011
42
Tuesday, January 18, 2011
43
Tuesday, January 18, 2011
44
Tuesday, January 18, 2011
45
Tuesday, January 18, 2011
46
Tuesday, January 18, 2011
what
                             about
                            the art?



                                       46
Tuesday, January 18, 2011
47
Tuesday, January 18, 2011
48
Tuesday, January 18, 2011
when do
                             we see
                            the art?




                                       49
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
51
Tuesday, January 18, 2011
WHERE IS
                   THE ART?




                              52
Tuesday, January 18, 2011
53
Tuesday, January 18, 2011
54
Tuesday, January 18, 2011
55
Tuesday, January 18, 2011
LOL




                                  55
Tuesday, January 18, 2011
56
Tuesday, January 18, 2011
57
Tuesday, January 18, 2011
YOU WOULDN’T BUILD
         A GALLERY THIS WAY.



                               58
Tuesday, January 18, 2011
WHY WOULD YOU BUILD
         A WEBSITE THIS WAY?



                               59
Tuesday, January 18, 2011
TWO BIG PROBLEMS




                            60
Tuesday, January 18, 2011
“                         Organizations invest tremendous
                            resources on
                            developing the framework for a great user
                            experience — fabulous design, robust
                            content management infrastructure.
                            Yet when it comes to the content itself,
                            there's often a gap.




                                                                   ”
                            The end result is that the value
                            proposition for customers can't be
                            delivered because the content is
                            insufficient, inadequate, and inappropriate.
                                                               — RAHEL BAILIE
                                                                           61
Tuesday, January 18, 2011
We already have
                            most of the content.        Copywriting just
                                                              isn’t
                                                       that big of a deal.

                                  We can figure the
                                  content out later.
                                                          We pretty much
                                                       know what we want to
                                                               say.
                    Our marketing team is
                    handling the content.

                                                                                            62
                                                             Kristina Halvorson, Brain Traffic
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Codename Logo            Features      Browse Our Sites        About Us           Sign Up   Login   Support




                                            Feature Name
                                            Duis autem vel eum iriure dolor in hendrerit in vulputate velit
                                            esse molestie consequat, vel illum dolore eu feugiat nulla
                                            facilisis at vero eros et accumsan et iusto odio dignissim qui
                                            blandit praesent luptatum zzril delenit augue duis dolore.




                                            Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
                                            diam nonummy nibh euismod tincidunt ut laoreet dolore magna
                                            aliquam erat volutpat. Ut wisi enim ad.

                                                                Lorem ipsum dolor sit amet, consectetuer
                                                                adipiscing elit, sed diam nonummy nibh
                                                                euismod tincidunt ut laoreet dolore magna
                                                                aliquam erat volutpat. Ut wisi enim ad.


                                                                Lorem ipsum dolor sit amet, consectetuer
                                                                adipiscing elit, sed diam nonummy nibh
                                                                euismod tincidunt ut laoreet dolore magna
                                                                aliquam erat volutpat. Ut wisi enim ad.


                                                                Lorem ipsum dolor sit amet, consectetuer
                                                                adipiscing elit, sed diam nonummy nibh
                                                                euismod tincidunt ut laoreet dolore magna
                                                                aliquam erat volutpat. Ut wisi enim ad.




                                                                Find out more about:
                              Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name                     64
Tuesday, January 18, 2011
Melissa Rach, Brain Traffic   65
Tuesday, January 18, 2011
Here be dragons




                                              Melissa Rach, Brain Traffic   65
Tuesday, January 18, 2011
Here be dragons




                                              Melissa Rach, Brain Traffic   65
Tuesday, January 18, 2011
CONTENT IS KING!
          LONG LIVE THE KING!




Tuesday, January 18, 2011
OUR TIME TOGETHER
         What’s Content Strategy?
         Why Content Strategy?
         How Does One Do Content Strategy?
          Exercise 1: Product Strategy
          Exercise 2: Content Planning
          Exercise 3: Content Audit
          Exercise 4: Content Modeling

                                             67
Tuesday, January 18, 2011
WHAT WE TALK
          ABOUT WHEN WE
          TALK ABOUT
          CONTENT



Tuesday, January 18, 2011
69
Tuesday, January 18, 2011
70
Tuesday, January 18, 2011
71
Tuesday, January 18, 2011
72
Tuesday, January 18, 2011
73
Tuesday, January 18, 2011
“                         Content Strategy plans for the creation,
                            publication, and governance of useful,
                            usable content.
                            Content strategy helps you understand




                                                                 ”
                            not only what content needs to be
                            created and published, but why.


                                                      — KRISTINA HALVORSON




                                                                       74
Tuesday, January 18, 2011
CONTENT STRATEGY AT EBAY




                                               Keri Majala   75
Tuesday, January 18, 2011
WHY CONTENT STRATEGY?
          WHY NOW?




Tuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT
         2. EVERYONE’S A PUBLISHER
         3. ACTION, NOT AWARENESS


                                  77
Tuesday, January 18, 2011
http://www.flickr.com/photos/carlaarena/3188139819/   78
Tuesday, January 18, 2011
http://www.getittogetherinc.net/images/storage%20before.JPG   79
Tuesday, January 18, 2011
DON’T LET THIS BE THE




                            http://www.getittogetherinc.net/images/storage%20before.JPG   79
Tuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT
         2. EVERYONE’S A PUBLISHER
         3. ACTION, NOT AWARENESS


                                  80
Tuesday, January 18, 2011
“                         All companies, no matter what the size,
                            must start to think more like publishers
                            than ever before. Consumer behavior
                            has changed drastically over the past
                            few years. Customers are more
                            accepting of content from “non-media”



                                                                  ”
                            sites and the barriers to publishing are
                            now non-existent.



                                                             — JOE PULIZZI
                                                                         81
Tuesday, January 18, 2011
CONSIDER THE MASTHEAD
         Writers
         Copy editors
         Art directors
         Production staff
         Various editors
         Managing editor
         Editor in chief
         Ad sales
         The Publisher
                                                                               82
                            Publishers and Content Strategy from Jeffrey MacIntyre
Tuesday, January 18, 2011
CONSIDER THE MASTHEAD
         Writers
         Copy editors
         Art directors
         Production staff
                                     Publishing is complex.
         Various editors
         Managing editor
         Editor in chief
         Ad sales
         The Publisher
                                                                               82
                            Publishers and Content Strategy from Jeffrey MacIntyre
Tuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT
         2. EVERYONE’S A PUBLISHER
         3. ACTION, NOT AWARENESS


                                  83
Tuesday, January 18, 2011
“                         The essence of the Web is action. We go
                            to the Web because we have a task; there
                            is something we need to do; there is a
                            problem we need to solve.




                                                               ”
                            What helps us do? What helps us act?



                                                       — GERRY MCGOVERN




                                                                       84
Tuesday, January 18, 2011
THE ANSWER TO “WHY?”
         IS AN ACTION
                            — LORELEI BROWN




                                              85
Tuesday, January 18, 2011
We should have
                                a blog.
                                              Our goal is to be
                                             seen as a resource.


                        We want to
                      build awareness.        We plan to create
                                                 a series of
                                             educational articles.



                                                                                     86
                                                      Kristina Halvorson, Brain Traffic
Tuesday, January 18, 2011
HOW DO THEY DO IT?




Tuesday, January 18, 2011
“                        Content strategy is a repeatable system
                            that defines the entire editorial content
                            development process for a website




                                                                 ”
                            development project.



                                                        — RICHARD SHEFFIELD



                                                                        88
Tuesday, January 18, 2011
89
Tuesday, January 18, 2011
What




                            89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)




                                                                                   89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)



       Why
       How
       Where
       When
       Who
                                                                                   89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)

                            does anyone care?
       Why                  does this provide business value?



       How
       Where
       When
       Who
                                                                                   89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)

                            does anyone care?
       Why                  does this provide business value?


                            are we doing to deliver the message?
       How                  should we say it? (Tone of voice…)



       Where
       When
       Who
                                                                                   89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)

                            does anyone care?
       Why                  does this provide business value?


                            are we doing to deliver the message?
       How                  should we say it? (Tone of voice…)

                            will we get the content?

       Where                can we syndicate the content? (Feeds, social media…)



       When
       Who
                                                                                   89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)

                            does anyone care?
       Why                  does this provide business value?


                            are we doing to deliver the message?
       How                  should we say it? (Tone of voice…)

                            will we get the content?

       Where                can we syndicate the content? (Feeds, social media…)

                            will this be published?
       When                 will it need to be updated?



       Who
                                                                                   89
Tuesday, January 18, 2011
What
                            topics are we going to cover?

                            formats are we going to use? (Blogs, video, charts…)

                            does anyone care?
       Why                  does this provide business value?


                            are we doing to deliver the message?
       How                  should we say it? (Tone of voice…)

                            will we get the content?

       Where                can we syndicate the content? (Feeds, social media…)

                            will this be published?
       When                 will it need to be updated?



       Who
                            is responsible for this content?

                            will maintain it over time?
                                                                                   89
Tuesday, January 18, 2011
90
Tuesday, January 18, 2011
• What are my business objectives?
                            • What do my users want to do?
                            • What does my brand stand for?




                                 Product Strategy




                                                                 90
Tuesday, January 18, 2011
• What are my business objectives?
                                               • What do my users want to do?
                                               • What does my brand stand for?
                            De
                              s ig
                                  nS
                                     tra
                                        teg
                                           y
                                                    Product Strategy


         • How will users interact with it?
         • How will it be structured?
         • What will it look like?




                                                                                    90
Tuesday, January 18, 2011
• What are my business objectives?
                                               • What do my users want to do?
                                               • What does my brand stand for?
                            De
                              s ig
                                  nS
                                     tra
                                        teg
                                           y
                                                    Product Strategy


         • How will users interact with it?
         • How will it be structured?
         • What will it look like?




                                                      Technology
                                                       Strategy


                                                   • How will we build it?
                                                   • Who will maintain it?
                                                                                    90
Tuesday, January 18, 2011
• What are my business objectives?
                                               • What do my users want to do?
                                               • What does my brand stand for?
                            De                                                               gy
                              s ig                                                        ate
                                  nS                                                   Str
                                     tra                                          nt
                                        teg                                    nte
                                           y                                 Co
                                                    Product Strategy


         • How will users interact with it?                                  • What do we want to say?
         • How will it be structured?                                        • Where will we get the
         • What will it look like?                                           content?
                                                                             • Who will maintain it?




                                                      Technology
                                                       Strategy


                                                   • How will we build it?
                                                   • Who will maintain it?
                                                                                                    90
Tuesday, January 18, 2011
91
Tuesday, January 18, 2011
“                                                             ”
                            Build a better mousetrap, and the world
                            will beat a path to your door.




                                                   — RALPH WALDO EMERSON
                                                                      92
Tuesday, January 18, 2011
“                         will beat a path to your door.


                                                                 ”
                            Build a better mousetrap, and the world

                            you’re still going to have to develop a
                            content strategy, if you want anybody to
                            actually buy it.


                                                    — RALPH WALDO EMERSON
                                                                       92
Tuesday, January 18, 2011
WHERE IS YOUR CONTENT?




                             93
Tuesday, January 18, 2011
PARTING THOUGHTS




Tuesday, January 18, 2011
IT’S NOT ABOUT ADDING A
        NEW SHINY OBJECT.
        IT’S ABOUT DECIDING WHAT
        YOU WANT TO SAY, AND WHY.


Tuesday, January 18, 2011
THINK ACTION,
        NOT AWARENESS.



Tuesday, January 18, 2011
CONTENT STRATEGY IS TOO
        COMPLEX TO BE SOMEBODY’S
        “SOMETIMES JOB”



Tuesday, January 18, 2011
YOU, OR SOMEONE YOU LOVE,
        MIGHT ALREADY BE DOING
        CONTENT STRATEGY



Tuesday, January 18, 2011
THANKS!            Karen
                            McGrane
                            +1 (917) 887-8149




Tuesday, January 18, 2011
Using Social Media
                   to Create Social Good




                   Patrick Byers
                   PodCamp Seattle
                   June 21, 2008


                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
We live on planet earth




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
We live on planet earth
                                          We want to do the right thing




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
We live on planet earth
                                          We want to do the right thing
                                                      We trust people like us



                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Thatʼs why social responsibility is so important now.




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Thatʼs why social responsibility is so important now.


                  And social networking is a potent tool to gain trust.




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Freerice.com – 9 months

                      About 500,000
                      37,397,673,050 grains of rice
                      Fed 700,000 people, including 27,000 Myanmar refugees
                      Eradicating famine video




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Causes




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Causes – One year stats

                      12 million users
                      80,ooo causes
                      About 20,000 funded
                      $2.5 M given
                      Daily users
                               Facebook 60k
                               MySpace 25k




                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Total number donations                                                          35,348                 13,363

                   “Charity badges” created                                                        1,810                    672

                   Avg. donation amount                                                            $24.50                 $25.07

                   Highest # donations in one day                                                  5,408                   2,837

                   Highest # donation in one week                                                  19,545                  8,891

                   Nonprofits/projects that received                                                481                      125
                   donations

                                                                                                    http://www.parade.com/givingchallenge


                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
change everything



                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
more
                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Image: Katherine Frey, Washington Post

                    | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Tuesday, January 18, 2011
Tuesday, January 18, 2011
นักข่าวภาคสนาม, สื่อภาคพลเมือง,
  อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ
      รายงานข่าวผ่าน #thaiflood



Tuesday, January 18, 2011
Tuesday, January 18, 2011
www.thaiflood.com
Tuesday, January 18, 2011
ThaiFlood Help Center
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Google Crisis response map
Tuesday, January 18, 2011
Tuesday, January 18, 2011
InfoCenter
                                      News

                            Twitter    Forums

                             Gathering / Filtering
                                                     FrontLine sms
                                 แนวหน้า
                                 อาสาสมัคร         Hotlines      GovCenter
                                 กู้ภัย            1111
     ICT
                                                   ฯลฯ
                                 ร่วมด้วยช่วยกัน          HelpCenter



   Administration           Fundraising / Donation            V 1.1 @iwhale 24/10/2553
Tuesday, January 18, 2011
132

Tuesday, January 18, 2011
133

Tuesday, January 18, 2011
@iPattt
                             Thank you !




Tuesday, January 18, 2011

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Social media technique and Social Activism

  • 1. @iPattt Hi ! My name is Patchara and i blog about Website Business and Social Media. Tuesday, January 18, 2011
  • 2. ผมเอง Hi ! My name is Patchara and i blog about Website Business and Social Media. Tuesday, January 18, 2011
  • 4. Tuesday, January 18, 2011 TiGERiDEA
  • 5. Social Media Creating the Goodness มาอีกแล้วรึ ! Tuesday, January 18, 2011
  • 6. beth’s blog 1.Prepare Tuesday, January 18, 2011
  • 7. Benefits SM in your ORGANIZATION CRM Efficiency ,KM, etc. Promote Tuesday, January 18, 2011
  • 8. free website from WordPress Tuesday, January 18, 2011
  • 11. Blog, flickr, share option Tuesday, January 18, 2011
  • 16. ไม่จําเป็นเสมอไปที่เราจะ ต้องมีเว็บ Tuesday, January 18, 2011
  • 20. Location Based Social Media Tuesday, January 18, 2011
  • 21. Case TiGERiDEA ที่นี่ใช้ twitter track งาน และผู้บริหารสั่งงานผ่านมือ ถือ เห็นทุกคนในและนอก บริษัท Tuesday, January 18, 2011
  • 22. Case รัฐวิสาหกิจ KM in action Tuesday, January 18, 2011
  • 23. Case รัฐวิสาหกิจ KM in action Tuesday, January 18, 2011
  • 24. Case รัฐวิสาหกิจ WordPress intranet Everyone khows each other and comments Tuesday, January 18, 2011
  • 25. SM in your ORGANIZATION คุณต้องการทําให้องค์กรของ คุณโปร่งใสแน่หรือเปล่า Tuesday, January 18, 2011
  • 26. SM in your ORGANIZATION Tuesday, January 18, 2011
  • 27. Social media Control tools Tuesday, January 18, 2011
  • 28. Successful Social Media Damage Control Whiteboard War Room Analysis: Nestle’ vs Greenpeace Tuesday, January 18, 2011
  • 34. ก่อนจบ Social Media Perspective Tuesday, January 18, 2011
  • 35. ก่อนจบ Social Media Leadership Tuesday, January 18, 2011
  • 36. ก่อนจบ Social Media Old Mindset Tuesday, January 18, 2011
  • 37. ก่อนจบ Social Media Open Mindset Tuesday, January 18, 2011
  • 38. ก่อนจบ Social Media ONLINE ASSET Tuesday, January 18, 2011
  • 39. WELCOME! Karen McGrane +1 (917) 887-8149 Tuesday, January 18, 2011
  • 40. 40 Conversation Prism from Brian Solis Tuesday, January 18, 2011
  • 47. what about the art? 46 Tuesday, January 18, 2011
  • 50. when do we see the art? 49 Tuesday, January 18, 2011
  • 54. WHERE IS THE ART? 52 Tuesday, January 18, 2011
  • 58. LOL 55 Tuesday, January 18, 2011
  • 61. YOU WOULDN’T BUILD A GALLERY THIS WAY. 58 Tuesday, January 18, 2011
  • 62. WHY WOULD YOU BUILD A WEBSITE THIS WAY? 59 Tuesday, January 18, 2011
  • 63. TWO BIG PROBLEMS 60 Tuesday, January 18, 2011
  • 64. Organizations invest tremendous resources on developing the framework for a great user experience — fabulous design, robust content management infrastructure. Yet when it comes to the content itself, there's often a gap. ” The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, and inappropriate. — RAHEL BAILIE 61 Tuesday, January 18, 2011
  • 65. We already have most of the content. Copywriting just isn’t that big of a deal. We can figure the content out later. We pretty much know what we want to say. Our marketing team is handling the content. 62 Kristina Halvorson, Brain Traffic Tuesday, January 18, 2011
  • 67. Codename Logo Features Browse Our Sites About Us Sign Up Login Support Feature Name Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad. Find out more about: Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 64 Tuesday, January 18, 2011
  • 68. Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  • 69. Here be dragons Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  • 70. Here be dragons Melissa Rach, Brain Traffic 65 Tuesday, January 18, 2011
  • 71. CONTENT IS KING! LONG LIVE THE KING! Tuesday, January 18, 2011
  • 72. OUR TIME TOGETHER What’s Content Strategy? Why Content Strategy? How Does One Do Content Strategy? Exercise 1: Product Strategy Exercise 2: Content Planning Exercise 3: Content Audit Exercise 4: Content Modeling 67 Tuesday, January 18, 2011
  • 73. WHAT WE TALK ABOUT WHEN WE TALK ABOUT CONTENT Tuesday, January 18, 2011
  • 79. Content Strategy plans for the creation, publication, and governance of useful, usable content. Content strategy helps you understand ” not only what content needs to be created and published, but why. — KRISTINA HALVORSON 74 Tuesday, January 18, 2011
  • 80. CONTENT STRATEGY AT EBAY Keri Majala 75 Tuesday, January 18, 2011
  • 81. WHY CONTENT STRATEGY? WHY NOW? Tuesday, January 18, 2011
  • 82. 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 77 Tuesday, January 18, 2011
  • 85. DON’T LET THIS BE THE http://www.getittogetherinc.net/images/storage%20before.JPG 79 Tuesday, January 18, 2011
  • 86. 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 80 Tuesday, January 18, 2011
  • 87. All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years. Customers are more accepting of content from “non-media” ” sites and the barriers to publishing are now non-existent. — JOE PULIZZI 81 Tuesday, January 18, 2011
  • 88. CONSIDER THE MASTHEAD Writers Copy editors Art directors Production staff Various editors Managing editor Editor in chief Ad sales The Publisher 82 Publishers and Content Strategy from Jeffrey MacIntyre Tuesday, January 18, 2011
  • 89. CONSIDER THE MASTHEAD Writers Copy editors Art directors Production staff Publishing is complex. Various editors Managing editor Editor in chief Ad sales The Publisher 82 Publishers and Content Strategy from Jeffrey MacIntyre Tuesday, January 18, 2011
  • 90. 1. CONTENT (MIS)MANAGEMENT 2. EVERYONE’S A PUBLISHER 3. ACTION, NOT AWARENESS 83 Tuesday, January 18, 2011
  • 91. The essence of the Web is action. We go to the Web because we have a task; there is something we need to do; there is a problem we need to solve. ” What helps us do? What helps us act? — GERRY MCGOVERN 84 Tuesday, January 18, 2011
  • 92. THE ANSWER TO “WHY?” IS AN ACTION — LORELEI BROWN 85 Tuesday, January 18, 2011
  • 93. We should have a blog. Our goal is to be seen as a resource. We want to build awareness. We plan to create a series of educational articles. 86 Kristina Halvorson, Brain Traffic Tuesday, January 18, 2011
  • 94. HOW DO THEY DO IT? Tuesday, January 18, 2011
  • 95. Content strategy is a repeatable system that defines the entire editorial content development process for a website ” development project. — RICHARD SHEFFIELD 88 Tuesday, January 18, 2011
  • 97. What 89 Tuesday, January 18, 2011
  • 98. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) 89 Tuesday, January 18, 2011
  • 99. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) Why How Where When Who 89 Tuesday, January 18, 2011
  • 100. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? How Where When Who 89 Tuesday, January 18, 2011
  • 101. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) Where When Who 89 Tuesday, January 18, 2011
  • 102. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) When Who 89 Tuesday, January 18, 2011
  • 103. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) will this be published? When will it need to be updated? Who 89 Tuesday, January 18, 2011
  • 104. What topics are we going to cover? formats are we going to use? (Blogs, video, charts…) does anyone care? Why does this provide business value? are we doing to deliver the message? How should we say it? (Tone of voice…) will we get the content? Where can we syndicate the content? (Feeds, social media…) will this be published? When will it need to be updated? Who is responsible for this content? will maintain it over time? 89 Tuesday, January 18, 2011
  • 106. • What are my business objectives? • What do my users want to do? • What does my brand stand for? Product Strategy 90 Tuesday, January 18, 2011
  • 107. • What are my business objectives? • What do my users want to do? • What does my brand stand for? De s ig nS tra teg y Product Strategy • How will users interact with it? • How will it be structured? • What will it look like? 90 Tuesday, January 18, 2011
  • 108. • What are my business objectives? • What do my users want to do? • What does my brand stand for? De s ig nS tra teg y Product Strategy • How will users interact with it? • How will it be structured? • What will it look like? Technology Strategy • How will we build it? • Who will maintain it? 90 Tuesday, January 18, 2011
  • 109. • What are my business objectives? • What do my users want to do? • What does my brand stand for? De gy s ig ate nS Str tra nt teg nte y Co Product Strategy • How will users interact with it? • What do we want to say? • How will it be structured? • Where will we get the • What will it look like? content? • Who will maintain it? Technology Strategy • How will we build it? • Who will maintain it? 90 Tuesday, January 18, 2011
  • 111. ” Build a better mousetrap, and the world will beat a path to your door. — RALPH WALDO EMERSON 92 Tuesday, January 18, 2011
  • 112. will beat a path to your door. ” Build a better mousetrap, and the world you’re still going to have to develop a content strategy, if you want anybody to actually buy it. — RALPH WALDO EMERSON 92 Tuesday, January 18, 2011
  • 113. WHERE IS YOUR CONTENT? 93 Tuesday, January 18, 2011
  • 115. IT’S NOT ABOUT ADDING A NEW SHINY OBJECT. IT’S ABOUT DECIDING WHAT YOU WANT TO SAY, AND WHY. Tuesday, January 18, 2011
  • 116. THINK ACTION, NOT AWARENESS. Tuesday, January 18, 2011
  • 117. CONTENT STRATEGY IS TOO COMPLEX TO BE SOMEBODY’S “SOMETIMES JOB” Tuesday, January 18, 2011
  • 118. YOU, OR SOMEONE YOU LOVE, MIGHT ALREADY BE DOING CONTENT STRATEGY Tuesday, January 18, 2011
  • 119. THANKS! Karen McGrane +1 (917) 887-8149 Tuesday, January 18, 2011
  • 120. Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 121. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 122. We live on planet earth | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 123. We live on planet earth We want to do the right thing | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 124. We live on planet earth We want to do the right thing We trust people like us | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 125. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 126. Thatʼs why social responsibility is so important now. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 127. Thatʼs why social responsibility is so important now. And social networking is a potent tool to gain trust. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 128. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 129. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 130. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 131. Freerice.com – 9 months  About 500,000  37,397,673,050 grains of rice  Fed 700,000 people, including 27,000 Myanmar refugees  Eradicating famine video | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 132. Causes | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 133. Causes – One year stats  12 million users  80,ooo causes  About 20,000 funded  $2.5 M given  Daily users  Facebook 60k  MySpace 25k | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 134. Total number donations 35,348 13,363 “Charity badges” created 1,810 672 Avg. donation amount $24.50 $25.07 Highest # donations in one day 5,408 2,837 Highest # donation in one week 19,545 8,891 Nonprofits/projects that received 481 125 donations http://www.parade.com/givingchallenge | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 135. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 136. change everything | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 137. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 138. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 139. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 140. more | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 141. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 142. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 143. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 144. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 145. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 146. Image: Katherine Frey, Washington Post | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 147. | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008 Tuesday, January 18, 2011
  • 149. นักข่าวภาคสนาม, สื่อภาคพลเมือง, อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ รายงานข่าวผ่าน #thaiflood Tuesday, January 18, 2011
  • 152. ThaiFlood Help Center Tuesday, January 18, 2011
  • 154. Google Crisis response map Tuesday, January 18, 2011
  • 156. InfoCenter News Twitter Forums Gathering / Filtering FrontLine sms แนวหน้า อาสาสมัคร Hotlines GovCenter กู้ภัย 1111 ICT ฯลฯ ร่วมด้วยช่วยกัน HelpCenter Administration Fundraising / Donation V 1.1 @iwhale 24/10/2553 Tuesday, January 18, 2011
  • 159. @iPattt Thank you ! Tuesday, January 18, 2011