3. Why might you be here?
! You’re interested in XQ and want to learn what’s
involved in the Launch process.
! You’re in the planning stage of incorporating XQ
into your locations.
! You’ve already incorporated XQ into some of
your locations and want to maximize your
experience.
4. What you will learn
! Launch process
! Timelines
! 5 best practices
! Maximize XQ benefits
5. Launch Process & Timeline
Getting Started • Completed by Day 3
Hardware and Site
• Completed by Day 5
Preparation
Content Development
• Completed by Day 14
and Setup
XQ Training • Completed by Day 16
Software Activation and
• Completed by Day 18
Go Live
6. Launch Process & Timeline
Getting Started • Completed by Day 3
! Welcome call – Launch team
! Initial data collection
! Introduction to XQ training materials
! Timeline discussion
7. Launch Process & Timeline
Hardware and Site
• Completed by Day 5
Preparation
! Introduction to hardware partner
! Site survey
! Hardware order
8. Launch Process & Timeline
Content Development
• Completed by Day 14
and Setup
! Content template
! Console introduction
! Content review
9. Launch Process & Timeline
XQ Training • Completed by Day 16
! Content management training
! Sales training
10. Launch Process & Timeline
Software Activation and
• Completed by Day 18
Go Live
! Hardware installation completed
! Media player setup
! Play list assignment
! Final content review - adjustments
11. 5 Best Practices for XQ Launch
1. Select the right people for the team
2. Place the right screen in the right place
3. Keep content fresh
4. Boost staff engagement
5. Continue monitoring & improving
14. Project Lead
Owner Operator IT
! Overall responsibility for the project
! Control budget
! Recruit team
! Prepare location
! Hardware order and installation
! Monitor timelines
15. Content Lead
Marketing Inventory
! Provide input on digital content and merchandizing
! Ensure brand consistency
! Determine what to promote and highlight
! Ensure the content is always fresh and exciting
16. Sales Lead
Sales Store
Manager Sales Lead Manager
! Get staff buy-in & engagement
! Design and incorporate XQ into new sales process
! Provide training
18. Attract Traffic and
XQ Ad Play Screen Maximize your Brand
! 42” screen or larger
! Near entrance,
windows, and behind
checkout station
! Portrait and landscape
format
19. XQ Browse Screen Get customers engaged
and decrease walkouts
• Placed low within hands
reach
• 22” near devices
• 6 to 8 devices per screen
• 32” placed near the flow
of traffic
20. More flexibility for empowering
XQ Browse for iPad consumers and staff with on-
demand product information
! Arm your employees
anywhere in the Store
! Mounted in areas with
limited space
! Great for kiosk
! Great for B2B sales
27. Change is hard because people overestimate the
value of what they have—and underestimate the
value of what they may gain by giving that up.
— James Belasco and Ralph Stayer
Flight of the Buffalo (1994)
28. Provide Proper Introduction &
Training
! Introduced by executive
! Get store manager involved early
! Ensure that all staff watch the XQ training video
29. Get them excited!
! Coolest location on the block
! Ensure job security
! Highlight the benefits
! No memorizing
! Less time educating, more time selling
! Increase sales and profit
30. Incorporate XQ in the Sales Process
! Map XQ into the new sales
process
! Encourage sales staff to use
XQ in their routine
! Invite customers to use XQ
(i.e. having a greeter)
31. Video – Staff testimonial
http://office.iqmetrix.com/Marketing/Shared Documents/Marketing
Internal/XQ/PhotosVideo/Retail Staff Testimonial.AVI
32. Assign a Store Champion
! Ensure that all staff
incorporate XQ into the sales
process
! Alert content lead when
Content needs to be updated
! Provide feedback to iQmetrix
34. Continue to Improve
! Monitor the process and
improve it
! Keep content fresh and
exciting!
! Try new things!
! Communicate changes
35. Maximizing XQ Benefits
! Placing screen strategically
! Provide real wow factor to your store
! Showcase your brand and promote your product
! Maintain Fresh Content
! Fresh content brings life into the store
! Promote the right products
! Boost Staff Engagement
! Sales staff become more successful
! Boost sales efficiency
! More customers use XQ to self-educate
