Attention, Singapore marketing manager! Download your 25-point checklist for monitoring your social media in 10 minutes or less!

2. A key component and important
part of your marketing strategy

3. Social media is NOT fairy dust
to generate business leads

4. It is HARD WORK

5. Social Media
helps drive traffic
to your website…

6. It is a vital strategy
to generate leads!

7. 71% of marketers using social media as
part of their marketing efforts increased
traffic or subscribers. (Social Media
Examiner, 2011)

8. 51%
generated
quality leads for
their business

9. There is a STRONG
correlation between
time spent using
social media tools
and business growth

10. Setting your

11. Be

12. What are you
trying to
accomplish by
monitoring
social media?

13. Preparing for
Your New
Routine

14. Set up accounts across as many
social networks as possible

15. On Social
Media…

16. Customers can interact with you

17. You can
deliver great
content to
them!

18. What should
you be
monitoring on
social media?

20. Wall
Posts

21. Likes

22. Comments

23. The more interactions your content
gets, the more viral a post gets

24. Twitter

25. What should you be looking out

26. Relevant Questions about your
company

27. Relevant Questions about your
industry

28. Requests
for support

29. Complaints and feedback

30. Praise – say
thank you
and retweet!

33. Business-focused social media site used for
-Networking
-Recruiting
-Generate thought leadership

34. Monitor Group Discussions

35. Opportunity to answer, comment and link to
your resources when it is valuable

37. A new go-to place to ask questions
and get answers

38. What to monitor?

39. Questions relevant to your business and
industry that you should answer

40. Quora Topics

41. Blog regularly to create content that
drives visitors to your websites

42. Read quality blogs to keep yourself
updated with your industry and

43. Write insightful and valuable
comments to introduce yourself
to the author of that blog and
expand your reach

44. Know what people in the
blogosphere are saying about you!

45. Track relevant…

46. Comments

47. Blog Articles

48. Links

50. Use RSS Feeds

51. Send important Social Media
RSS Feeds to your reader

52. Your New 10 Minute
Schedule

53. After Monitoring… What’s
Next?

54. Responding

55. Create a bridge between
listening and engaging

56. Answer great questions on
Quora

57. Comment on insightful blog
articles

58. Retweet and favourite
positive tweets about your

59. Measuring your results

60. What were your
social
monitoring
goals?

61. Were they marketing related?

62. Thought leadership related?

63. Your success should correlate with
the additional work you’re putting in!