Before social media, the society acted as passive consumer of content. Blogs enable everyone participate in content creation and distribution, and that participation is having a profound effect on the entire society.
2. Blogging ‐ Shaping the Social Visions
Before Social Media
State Powers The Society
4th Power
Influence
Legislative
Executive Mass‐Media
• One‐Way Communication
Judicial • Passively Absorbed Content
• Limited and Non‐Independent
3. Blogging ‐ Shaping the Social Visions
Importance of Blogging
Mass‐Media Community
Social Media &
TV Distribution
Web
Discussion
Print Blogger
• Two‐Way Communication
Radio
• Decentralized & Independent
• Content Creation Made Simple
4. Blogging ‐ Shaping the Social Visions
Blogging Impact
ative Infor
Inform m ative
Traditional Media
Blogger Bloggers Blogger
Shape the Social Opinion
Communicate
Trust
Social Experience
Fun
Pluralism Viral
Audience Audience
5. Blogging ‐ Shaping the Social Visions
Micro‐Blogging and Blogging
Facebook Twitter
LiveJournal
Blogger
FriendFeed
WordPress
Free + Easy
Micro‐ Blogging Blogging
• Followers Content Only • Worldwide Accessible Content
• Status Updates • Consistent & Elaborated
• Short Replies • Focused Discussion
• Time‐Saving • Traceable Media
• Superficial • Monetization
6. Blogging ‐ Shaping the Social Visions
Social Media Distribution
Making Blogs Visible
Blogger Audience Organic Search
Blog Directories
1 Billion
Online Users Spread the Word
(comScore, January 23, 2009)
Network w/Others
Join Blogger Forums
200 Million
Blogs Worldwide
(Technorati, others sources, 2009)
7. Blogging ‐ Shaping the Social Visions
BlogUpp! Blog Marketing
blogupp.com
Blog Promotion
Free & Automated
No Registration
Integrate in Seconds
Auto‐Share and Discover
Blog Directory +
Interactive & Informative
Widget
Worldwide, Multilanguage
Quality Control, Anti‐Fraud