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Video in the digital marketing

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Дигитален маркетинг 2016:

Тенденции, навици, какво да очакваме?
Модератор: Мартин Попов, управител и основател на дигитална агенция Interactive Share

Фокус: видеото в маркетинга.
Участници:

Publié dans : Business
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Video in the digital marketing

  1. 1. PANELISTS: Ивайло Ботушанов Creative Leader (Saatchi & Saatchi) Мария Атанасова Video production & Distribution Manager (7 Talents) Ангелина Кръстева Marketing Manager
  2. 2. WHAT ARE THE NEEDS OF THE CONSUMERS IN THE CONTEXT OF THE DIGITAL HABITS?
  3. 3. WHAT ARE THE DIGITAL VIDEO CHANNELS?
  4. 4. • Website/Blog • Social channels • Video channels (YouTube & Vbox) • Mobile apps EARNED MEDIA • Social shares, mentions, reposts, reviews, retweets, re-pins • Vloggers & Bloggers • MCN (Multi-Channel Networks) • YouTube & Facebook Ads • Display & Rich Media Formats • Mobile ads
  5. 5. BRAND AWARENESS VIDEOS
  6. 6. PRODUCT EDUCATION VIDEO
  7. 7. PRODUCT EDUCATION VIDEO
  8. 8. VIDEO IN APPS & LANDING PAGES
  9. 9. LEAD GENERATION VIDEOS
  10. 10. CAMPAIGN BASED VIDEO
  11. 11. ADVERTISING - SALES IMPACT
  12. 12. HORSE LOOKING FOR MARKETING MANAGER
  13. 13. COMMUNICATION VIDEOS
  14. 14. BRANDED VIDEO CONTENT
  15. 15. NATIVE COMMUNICATION SEGMENTATION DISPLAY EFFECTIVENESS BRANDED VIDEO CONTENT ENGAGEMENT WE FOCUSED ON
  16. 16. COMMUNICATION CHANNELS Edna.bg Vbox7 Vbox7 Viber chat YouTube Nova Play Facebook Instagram VLOGGER/ Famous Women
  17. 17. RESULTS FB Reach 95 000 Видео гледания 32 000 Прочитания на статиите 14 732 Над 100 зададени въпроса по темата към Натали
  18. 18. DIGITAL SERIAL
  19. 19. CLIENTS RECOMMENDATIONS
  20. 20. VIDEO CHANNEL
  21. 21. VIDEO CHANNEL
  22. 22. HOW TO MEASURE EFFECTIVENESS ? • Engagement with interactive elements • Shares • Conversions • Total time spent watching • Views • Clicktrough rate (CTR) • Clicks • Impressions
  23. 23. WHICH ARE THE BIGGEST OBSTACLES IN VIDEO ADVERTISING? • ROI vs Other Media • Price • Quality of Content
  24. 24. WHAT ADVICE WOULD YOU GIVE AS EXPERTS?

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