2. Welcome to a new unit
In this unit you will:
• Learn the different reasons why music videos
are made
• Learn how music videos are made
• Plan a music video
• Film & edit a music video
3. By the end of the unit
You will have produced:
• 2 written reports on music videos
• 1 pre-production portfolio
• 1 final video, edited
17. The music video helps to advertise the
products which form the artists brand
Artists
brandAlbum Single
Music video merchandise
18. Task 1
Working alone
Watch the following 3 videos (on Moodle)
and evaluate their purposes, writing up your
findings:
1. Little Mix - DNA
2. Macklemore – Same Love
3. Britney Spears – Hold It Against Me
45 mins
21. Task 2
Working alone
Brainstorm all the different places you can
watch music videos. Explain why you think
there are more places to watch music videos
now, and why that is a good thing.
15 mins
23. Task 3
Read the article here to find out how artists
make money putting their videos up on
YouTube.
In pairs write out all the different ways you
think an artist could make money through
their online video platforms.
15 mins