3. image blocked

5. global aviation transports 2.8 billion passengers
1.7 million tons
of inflight garbage
sources: IATA, 2011; Green America 2010

6. 32-71% 5-21% 3-24%
magazines, newspapers, boardin inflight meals, fruits & other wines, sprits & liquors, other
g cards , menus, perishables (complimentary on bottled beverages brought on by
catalogues, flight & catering international, for purchase on passengers/crew, baby food jars
reports, cardboard, paper domestic), crew meals & snacks
napkins, custom forms, aseptic and food brought on by
containers, barf bags, labels passengers/crew ~75% of total inflight
waste is recyclable
> 2-4% > 2-10% Household recycling rate
Canada: 27%
US: 34.1%
pop cans, aluminum food trays &
lids, foils
bottled water, other bottled
beverages, inflight meal
inflight
packaging, cutlery sets, plastic
tumblers, foam cups, trash
recycling rate:
20%
bags, recycling bags, packaging for pillows &
sources: Li et al. , 2003; Statistics Canada blankets, wrappers for catering supplies, food lids, noodle
soup foam containers, plastic wrap, swizzle sticks, napkin/creamer
,2004; US Environmental Protection Agency packaging, mini bottles of alcohol, snack wraps , earphones, security seals …..
etc.
, 2010; Green America 2010

7. A plastic cup weighs ~ 5 grams. 5g x 2.8 billion passengers =
140,000 tons per year

8. slide for ethnographic &
observational research
blocked for privacy reasons

9. 16 billion by year 2050
Delta Airlines B-
Virgin America B-
Virgin Atlantic C
Southwest Airlines C Source: IATA Vision2050, 2010
Continental Airlines D environmentally damaging
Air transport is
JetBlue D vital to modern society. Initiatives to
yet
American Airlines D planet are lacking. Excessive
preserve our
Britishpackaging & over-reliance on disposables
Airways D
Air Tran D
generate unforgivable amounts of waste.
UnitedRecycling programs in the industry are also
Airlines F
US Airways F
inadequate and ineffective.
Source: Green America, 2010

10. a sustainable solution that focuses on
inflight product &service delivery with
the goal of reducing consumption and
waste.
Reinvestigation of the current system – improve on efficiency &
effectiveness of service delivery & find greener alternatives for
materials used in inflight products
Heighten awareness about the issue across the industry spectrum;
from traveling public to management-level decision makers. Promote
a shift in mentality towards an environmentally-sustainable future.

11. REQUIREMENTS
Must be cost-effective in order to appeal to businesses
Meet the inflight needs of a diversified body of air travelers
Ease of operation for groomers, caterers &inflight staff
Adhere to governmental rules and regulations on
security, safety and health
Easily adaptable to existing systems and inflight services
(ex. catering facilities, transport tools &
equipment, aircraft configurations, recycling programs)
Lightweight and compact

12. identify approach
1
m
concept stage
experience prototypes
working prototypes
user interaction analysis
process models
cost & design specifications
8m
final model