6. http://en.wikipedia.org/wiki/Image:Sputnik_asm.jpg a replica of Sputnik, PUBLIC DOMAIN, NASA
1957
…56 years ago
They had 3 computers (how many do you have?)
Your smartphone is more powerful than any they had!
& they linked them to form the first computer network
The origins of the web lie with this thing: Sputnik.
The 1st man-made object in space. Launched by the (then)
USSR. Which galvanized US into forming ARPA
(later re-named DARPA):
7. 1979
first publicly accessible
computer network?
…34
years
ago
The first publicly accessible
computer networks
followed. This is a
Compuserve ad from 1983.
It was a dial-up network
(remember dials on
8. 1979
first publicly accessible
computer network?
…34
years
ago
Read the ad. Don’t worry about what a CB
simulator is/was. That’s CompuServe trying to
explain a new technology in terms of the (then
understood now forgotten) old technology
What do we call this
now?
Yes, a social network.
& here it is 34 years ago.
This stuff ain’t new…it’s
been growing ever since
9. 1991
first website?
…22 years ago
What does first website look like?
Well, most say it’s like a
magazine or newspaper.
At first, every new medium is
used to replicate the old medium;
then gradually we figure how to
go beyond that
21. Tectonic
Shifts
The (un-noticed) movement of
tectonic plates re-made the
world, just as the growth of
digital is re-making marketing
Will you be the last to notice?
55. Part 2
Part 1
Part 3
digital: mainstream
marketing: lagging
social media
conversations
engagement
adventitious
screens
streams
sharing
long-time coming
truly global
for all
That’s all folks
Except for a couple
of quotes: