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Ian McKee Social Media Workshop Sept 12

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Ian McKee Social Media Workshop Sept 12

  1. 1. !"#$%&' ()*$% MARKETING WORKSHOP He travelled the world and now he’s back refreshed recharged and ready to rock! 12 Sept 2011 Sime Darby Convention Centre !"#$%&'(( To register call Ruby at +603 7726 2588 !"#$%&'()*+( or ruby@ham.com.my
  2. 2. !"#$%& ()*$% MARKETING WORKSHOP Ian Mckee CEO, Vocanic. Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying In uencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Paci c working on customer dialogue and In uence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist. WHAT YOU WILL LEARN ABOUT SOCIAL MEDIA MARKETING: ! What’s Wrong with the current model ! The Value & Economics of Advocacy ! Social Media Marketing as part of an integrated campaign ! Ethics ! Viral Marketing ! Evangelist Marketing ! Buzz/Stunt/Guerrilla Marketing ! In uencer Driven Social Media Marketing ! The Groundswell(tm) Planning Process ! Who are In uencers – How do you identify them ! How to activate In uencers ! The Impact of In uencers – Some observed Metrics ! Participant Activities – Break Out Workshop Activities ! Social Media – what is it ! Why You (as a marketer) should care ! The 4 Steps to “do” Social Media Marketing
  3. 3. !"#$%&' ()*$% MARKETING WORKSHOP PROGRAMME ! Social Media Marketing as part of an 12 Sept 2011 integrated campaign 8.30 am ! In uencer Driven Social Media Marketing Registration. ! The Groundswell(tm) Planning Process 9.00 am ! Who are In uencers – How do you identify Introduction. them 9.15 am ! How to activate In uencers A review of the old model ! The Impact of In uencers – Some observed Actual Media Consumption Metrics ! Trust 3.00 pm ! Visibility Afternoon Tea ! Q&A 3.15 pm 10.30 am Ethics ! Participant Activities – Break Out Workshop Morning Co ee 10.45 am Activities ! Social Media Marketing An Overview of Peer to Peer Marketing Techniques ! Why You (as a marketer) should care ! Viral ! The 4 Steps to “do” Social Media Marketing ! Evangelist ! Buzz / Guerrilla 5.00 pm ! Social Media Marketing Wrap up. Q&A. 1.00 pm Lunch 2.00 pm The Value & Economics of Advocacy ! In uencer Driven Marketing
  4. 4. SOCIAL MEDIA MARKETING WORKSHOP "'*$ !'()#&+ %& !"#$%&'$(&!%) $*(+!"&',-.'&#%$(*",) $--",'') %$/,) 12 Sept 2011 8.30am - 5.00pm +45) ,/$&1) (Lunch and co ee breaks included) (,1) 3$6) Sime Darby Convention Centre &.,%01!',.$.0+,2*,.3!"."/) Please complete this form and !"#$%&'($%')*+, -)%./%($"+%(!"#"01%('*2( 0"&3('4"&,5%4('*2( .5)()-#* fax it to +603 7722 5712 ,1/$+/5-66/.(!"667#%!-&%"#,(869(,$#()5$( :;<=>?@;AAA;<ABAB !"#$%%&'$()*)!$+,!$-"./$0,)/$1'$ ,675'(-*+%2( +)-)!$+,!$/2#$34-)3*'$ 56666$7,)*)$*,-8,2'$-)*)943)#$ .5))6C*1 For more information please contact: +:$;56<$==%5$%>??$$$ 0:$;56<$==%%$>=1% Ruby +603 7726 2588 Email: ruby@ham.com.my %!/&%$(&!%.3!"/.7589:;9.<=>?>@><A.B>C.9D?C:.<:C?E@E<:F?;G %$/,) +45) Admission fees: RM 1,200 (per pax) RM 1,100 (For group booking 3 pax +) H!I.(&(1,) ,/$&1) !"#$%&'()*(+', -,.&'/#,012314056 ')*)5,#10,(501',$57 %$/,) +45) H!I.(&(1,) ,/$&1) %$/,) +45) H!I.(&(1,) ,/$&1) %$/,) +45) !" H!I.(&(1,) ,/$&1) !"#$%&%"#'()""*%#+,(-./(&.-#,0/.-)1/2(!-#!/11-&%"#,(#"&(-!!/3&/$4

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