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INTRODUCTION
TO WEGO
           PRESENTED BY / IAN MACARIOLA




                                          1
IN A NUTSHELL


                                               Wego helps users
                                         SEARCH for their travel
                                         needs, so they can just
                                            CHOOSE what they
                                          want, and BOOK with
                                       over 150+ Travel Partners.


               At Wego our goals are simple
   Provide“ready to buy”leads to travel partners
   Reach a targeted audience with disposable income
   Deliver rich and convenient search experience for travelers

                                                                    2
INTRODUCTION

            Founded in 2005
            by former executives from IHG, Yahoo!, Priceline and ZUJI

Over 150 travel providers have signed commercial agreements with us.

           • Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates,
             Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas .

           • Leading hotel chains such as IHG, Starwood, Marriott,
             Accor, Carlson and Pan Pacific .
           • Leading OTA’s and aggregators such as Expedia, ZUJI,
             HotelClub and Priceline .

Over 20 distribution agreements including major portals.

           • Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik
             Travel, ViaSingapore, etc




                                                                                           3
DISTRIBUTION CHANNELS


    “Powered by Wego.com”




                            4
WEGO TRAFFIC

                           OVERVIEW
             PAGE VIEWS            5.9 MILLION/MONTH
             UNIQUE VISITORS                2.5 MILLION
             TIME ON SITE                     9 MINUTES
             PAGES PER VISIT                    3 PAGES


   Country       Unique Visitors
   Indonesia        590,000
   Singapore        280,000
    Australia       250,000
  Philippines       210,000
    Malaysia        180,000
      India         150,000
 United States      110,000
United Kingdom       70,000
    Thailand         70,000
      China          60,000
                                                          as of April 2012

                                                                             5
GLOBAL COVERAGE

     39 local sites   20 languages




                                     6
THE RIGHT PARTNER FOR YOU!



      Targeted: Travel-focused consumers

      Measurable: Track from search to hand-off

      Reach: Ongoing exposure in APAC

      Media Rich: Interactive and engaging

      Low Cost: 1/10th cost of traditional media



                                                   7
B2B PROPOSITION


                  8
QUALIFIED, INCREMENTAL LEADS

                          We donot sell travel
      We deliver Qualified,           Incremental leads
                   to travel partners who sell travel

                      Compare
                                                    Hand-Off
     Search            Compare
                                        Click      Deep Linked
   Select Origin        Multiple
                                      Select the   Into Provider
       and             Prices and
                                         Best          Site for
    Destination       Providers for
                                                      Booking
                       Each Flight




                                                                   9
B2C PROPOSITION


                  10
FANTASTIC BREADTH & DEPTH OF CONTENT


        Over 150+ travel partners (and counting)...




                                                      11
FAST, SIMPLE, POWERFUL




Localized Sites,
Local Content
Rates in local currency, local
languages, local trends and
preferences




Hotels Popular Search
Users from different
countries have
preferences




                                 12
FAST, SIMPLE, POWERFUL


True Comparison Search
Many direct providers + OTAs
Greater choice vs. OTA partner




AJAX Sorting & Filtering Tools
User chooses what is important
Easy-to-Use, Intuitive Tools




Next-Gen Hotel Reviews
Breadth + Relevance + Simplicity
Metasearch + Semantic Analysis




                                   13
MEDIA OPPORTUNITIES


                      14
HOMEPAGE PREMIUM




 Homepage Premium
     (728x90)


                    15
HOTELS SEARCH RESULTS




     Skyscraper
      (160x600)



                        16
HOTEL DETAILS




  Medium Rectangle
      (300x250)




                     17
FLIGHTS SEARCH RESULTS




                           Leaderboard
                             (728x90)




                         Sponsored Textlink




                                              18
FARE FINDER




                     Leaderboard
                       (728x90)



  Medium Rectangle
      (300x250)




                                   19
PACKAGES




           Medium Rectangle
               (300x250)




                              20
PREMIUM CATFISH



                   Catfish
                  (990x90)




Samples




                             21
SPONSORED DEALS




 aka, Featured Deals




                          Syndicated across
                       Distribution Channels


                                               22
BANNER - WEEKLY NEWSLETTER




                             23
DEDICATED MAILERS




                    24
ONLINE CONTESTS




                  2




                      25
PARTNERSHIPS




               Dedicated travel microsite
                • In partnership with Wego.com
                • Branded microsite for the sponsor
                • Exclusive travel contents




                                                      26
ADVERTISING OVERVIEW

         Media                Mechanism        Message      Creative       Pricing

Featured Deals              Direct Response   Promotional Text + Image   Fixed

Dedicated                                     Brand/
                            Direct Response               HTML           Fixed
Newsletter                                    Promo


Premium Listings            Direct Response   Promotional Text           Subscription


Display                     Branding /        Brand/      Image or Flash CPM
(728x90, 300x250,160x600)   Direct Response   Promo

Flight Spotlight &          Branding /        Brand/      Image + Text   Tenancy
Catfish                     Direct Response   Promo

                            Branding /        Brand/
Sponsorship                                               Custom         Tenancy
                            Direct Response   Promo



                                                                                        27
WHY WEGO?


              Better and Faster Wego


            35 Local Sites, 20 Languages

             Growing Users and Traffic


               New Product Features


        Reach of Distribution Channels



                                           28
THANK YOU

            PRESENTED BY / IAN MACARIOLA
            MEDIA SALES MANAGER
            EMAIL: ian@wego.com
            MOB: +65 8518 9944

                                       29

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Wego media kit

  • 1. INTRODUCTION TO WEGO PRESENTED BY / IAN MACARIOLA 1
  • 2. IN A NUTSHELL Wego helps users SEARCH for their travel needs, so they can just CHOOSE what they want, and BOOK with over 150+ Travel Partners. At Wego our goals are simple Provide“ready to buy”leads to travel partners Reach a targeted audience with disposable income Deliver rich and convenient search experience for travelers 2
  • 3. INTRODUCTION Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI Over 150 travel providers have signed commercial agreements with us. • Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas . • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific . • Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline . Over 20 distribution agreements including major portals. • Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik Travel, ViaSingapore, etc 3
  • 4. DISTRIBUTION CHANNELS “Powered by Wego.com” 4
  • 5. WEGO TRAFFIC OVERVIEW PAGE VIEWS 5.9 MILLION/MONTH UNIQUE VISITORS 2.5 MILLION TIME ON SITE 9 MINUTES PAGES PER VISIT 3 PAGES Country Unique Visitors Indonesia 590,000 Singapore 280,000 Australia 250,000 Philippines 210,000 Malaysia 180,000 India 150,000 United States 110,000 United Kingdom 70,000 Thailand 70,000 China 60,000 as of April 2012 5
  • 6. GLOBAL COVERAGE 39 local sites 20 languages 6
  • 7. THE RIGHT PARTNER FOR YOU! Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media 7
  • 9. QUALIFIED, INCREMENTAL LEADS We donot sell travel We deliver Qualified, Incremental leads to travel partners who sell travel Compare Hand-Off Search Compare Click Deep Linked Select Origin Multiple Select the Into Provider and Prices and Best Site for Destination Providers for Booking Each Flight 9
  • 11. FANTASTIC BREADTH & DEPTH OF CONTENT Over 150+ travel partners (and counting)... 11
  • 12. FAST, SIMPLE, POWERFUL Localized Sites, Local Content Rates in local currency, local languages, local trends and preferences Hotels Popular Search Users from different countries have preferences 12
  • 13. FAST, SIMPLE, POWERFUL True Comparison Search Many direct providers + OTAs Greater choice vs. OTA partner AJAX Sorting & Filtering Tools User chooses what is important Easy-to-Use, Intuitive Tools Next-Gen Hotel Reviews Breadth + Relevance + Simplicity Metasearch + Semantic Analysis 13
  • 15. HOMEPAGE PREMIUM Homepage Premium (728x90) 15
  • 16. HOTELS SEARCH RESULTS Skyscraper (160x600) 16
  • 17. HOTEL DETAILS Medium Rectangle (300x250) 17
  • 18. FLIGHTS SEARCH RESULTS Leaderboard (728x90) Sponsored Textlink 18
  • 19. FARE FINDER Leaderboard (728x90) Medium Rectangle (300x250) 19
  • 20. PACKAGES Medium Rectangle (300x250) 20
  • 21. PREMIUM CATFISH Catfish (990x90) Samples 21
  • 22. SPONSORED DEALS aka, Featured Deals Syndicated across Distribution Channels 22
  • 23. BANNER - WEEKLY NEWSLETTER 23
  • 26. PARTNERSHIPS Dedicated travel microsite • In partnership with Wego.com • Branded microsite for the sponsor • Exclusive travel contents 26
  • 27. ADVERTISING OVERVIEW Media Mechanism Message Creative Pricing Featured Deals Direct Response Promotional Text + Image Fixed Dedicated Brand/ Direct Response HTML Fixed Newsletter Promo Premium Listings Direct Response Promotional Text Subscription Display Branding / Brand/ Image or Flash CPM (728x90, 300x250,160x600) Direct Response Promo Flight Spotlight & Branding / Brand/ Image + Text Tenancy Catfish Direct Response Promo Branding / Brand/ Sponsorship Custom Tenancy Direct Response Promo 27
  • 28. WHY WEGO? Better and Faster Wego 35 Local Sites, 20 Languages Growing Users and Traffic New Product Features Reach of Distribution Channels 28
  • 29. THANK YOU PRESENTED BY / IAN MACARIOLA MEDIA SALES MANAGER EMAIL: ian@wego.com MOB: +65 8518 9944 29