1.
Being Responsive to Change
Experiences from taking Vodafone.ie into Responsive Web Design
Or how I learned to stop worrying and love the bomb

2.
Ian Huet
Lead Developer
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• Global design & strategy consultancy based in Dublin.
• Our services run the gamut from user research and
design, through to build, deployment and testing.

3.
Vodafone.ie Mobilisation / Responsive Web Design
Goals
• Convert the highest traffic flows & pages to be Responsive
• Achieve this within a fixed timeframe
•
Use the Vodafone Group framework
Risks
•
Achieve Responsive without affecting the existing site
•
Complete this within a constraint heavy environment

4.
Responsive Web Design

5.
Responsive Web Design / Ethan Marcotte, 2010
1.Flexible grids
Instead of PX use EM or %
2.Flexible images
Max-width: 100%
3.Media queries
@media (max-width: 770px)
alistapart.com/article/responsive-web-design

6.
Full steam ahead...

7.
Dao of Web Design / John Allsop, 2004
“Well established hierarchies are not easily uprooted;
Closely held beliefs are not easily released;
So rituals enthrall generation after generation”
Tao Te Ching; 38 Ritual

8.
1. Flexible Grids
Flexible grids & Rigid mindsets
• Omnigraffle & Photoshop are static design tools
• Design by 320px & 960px
• Designing without using representative content

9.
2. Flexible Images
More than just Flexible Images:
Content / Function First
• Content replaces ‘fixed width’ as the first design step
• Revisiting all your existing content presentation
patterns shouldn’t be underestimated
• Media management: Images, Video, Pdf, etc.

10.
3. Media Queries
Adopting new technologies & techniques
• Streamlining a greatly extended browser testing profile
• Effective media queries
• Feature detection and polyfills

11.
4. Page weight & Load speed
Building performant pages
• Consolidate page assets to reduce HTTP calls
• Reduce bloat in all assets: CSS, JS & images
• Leverage Client-side functionality: Backbone & HandlebarsJS
Dynamic Upgrade Flow
Gallery
Detail
JSON feed
Choice

12.
The way ahead

13.
Designing
✤ Embrace the fluid web
✤ Find new tools & develop new processes:
represent all contexts & states
✤ Do you speak Progressive Enhancement?
Upskill in the medium: HTML, CSS, JS, and Browser capabilities

14.
Development
✤ Embrace the increasingly functional Web
✤ Develop consistency & stability
✤ Ensure ample resources to test & develop
Keep scope conservative
Be vigilant in maintaining standards

15.
Content Production
✤ Content/Function first approach
✤ Blob based CMS are not best suited
Responsive Design won’t fix your content problem
alistapart.com/article/responsive-design-wont-fix-your-content-problem

16.
Planning

17.
Planning
✤ Small but devastating
✤ Impacts everything
✤ Develop language everyone
understands

18.
Unknown unknowns / Donald Rumsfeld
“There are known unknowns; this is to say, there are
things that we now know we don’t know.
But there are also unknown unknowns - there are things
we do not know we don’t know”
Donald Rumsfeld
Rigor is required to identify & mitigate unknowns

19.
first, we must accept the ebb and flow of things
alistapart.com/article/dao

20.
Thank you
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Slides: slideshare.net/ianhuet/being-responsive-to-change
Twitter: @ianhuet
Email: ian.huet@iqcontent.com