1. WeBBT 2011
–
session project communication &
dissemination

2. Agenda
• Introduction
• Testimonials
• Jeroen Poppe (Faronet)
• Koen De Vos (IBBT-iLab.o)
• Fabian di Fiore (IBBT-EDM-Uhasselt)
• Discussion

3. Why communicate?
• Create economic value
 kick-ass innovation without an audience = ZERO
impact!
• Create societal value
 influence opinion leaders & trigger broad
adoption
• Create scientific value
 Peer recognition / credibility & attract new
research partners & funding (not only through
publications!)

4. How to communicate?
• What’s your main message?
• Limit it to ONE message at a time!
• Who is your target audience?
• What’s their prior knowledge?
• Where can you find them?
• Which format / medium would suit them?
• What’s the tone of voice you need?
• Balance text / visual elements!
• How can you make it as sexy as possible?
• Find a fresh angle
• Go for the unexpected
• A good image tells more than a thousand words!

5. What can IBBT do for you?
• Standard:
• IBBT website: project page
• Flyer & poster
• News items (newsletter, website, social media)
• Templates & visuals
• On demand:
• Project event
• Project video
• Extended project page / project website
• Press contacts

6. IBBT website

7. Flyers & posters

8. News items & mailings

9. Project events

10. Project Videos
PING
Transecare
Waalse Krook

11. Project websites

12. Press contacts

13. Contact us!
The IBBT marcom chicks:
Jothi Blontrock, Katrien Wemel, Karen Boers, Lies
Boghaert & Sofie Verhoeve

14. But how to start
and
what can we learn from the bold people that went
before us?