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Project Communication
        Or Why Dissemination is called a „Work‟
                                      Package
This is not about Internal Communication

• Dissemination is not
  project management
• Get your story straight
  and coherent
• Use collaboration
  tools …
• But do it wisely …
Out of Scope:
Papers, Articles or Conferences
IBBT (=You) does demand-driven research

• We have to „channel‟
  the demand
• Let it be known what
  we‟re able of
• Building a brand
  name of excellence
Who‟s the target audience?

• Is it just the Academic
  World?
• How can we reach
  them?
• Online = public?
• Online = known?
• This is the hard part
Determine your strategy

• Pick your weapons
  •   Posters & Flyers
  •   Project site
  •   Social media
  •   Publishing tools
  •   Affiliates – Channels
      !!!
Case Study - Apollon

What works:
•   Openlivinglabs.eu
•   Knowledge Centre
•   ENoLL Newsletter
•   Slideshare/Scribd
•   Local news


What didn‟t work
•   LinkedIn
•   Twitter
•   Project Portal Strategy
Social Media: Status Update

• Be Sensible
• Be Relevant
• DO NOT start a
  project Twitter
  Account
• Facebook is for Fun
  Stuff
• Select what works
The Importance of Single Slides




Panel                 Living Lab               Prototyping &            Simulate Your         European
Management            Methodology              testing                  Business              Network of
                                                                                              Living Labs
We‟ll find and        We‟ll show you how       We‟ll model a rough      Draw, discuss and
motivate your test-   to set up a living lab   idea into a usable       simulate your value   iLab.o hosts the
users                 project                  app for daily life and   chain and business    Brussels Office for
                                               test it through          model on the fly      ENoLL




                  A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
APOLLON:
   Advanced Pilots of Living Labs Operating in Networks

Can SMEs use Living Lab networks to test and enter   What is needed for cross-border
                       new markets?                      Living Lab Networks?

                                                              Common
                            Energy Efficiency
          Homecare & ILS                                      methodology

                                                            Common ecosystem
                                                               approach

                                                             Common research
                                                               benchmark
           eManufacturing     eParticipation
                                                             Common platform
                                                                guidelines

                                                            Common integration
                                                               framework
Worst Practices – but common pitfalls

• Building a Project
  “Brand”
• Building a Project
  “Community”
• Disseminating =
  putting it online
Best Practices

• Publish your results
   • To the right
     audience
   • At the right time
   • Using existing
     channels
   • Explained in simple
     terms
   • In an enticing
     manner
http://be.linkedin.com/in/koendevos


http://twitter.com/kdevos


Is for friends


Too much grey hair



koen.de.vos@ibbt.be




                              Koen De Vos
           IBBT-iLab.o Operations manager

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Break out: Project Communication and Dissemination - Koen De Vos

  • 1. Project Communication Or Why Dissemination is called a „Work‟ Package
  • 2. This is not about Internal Communication • Dissemination is not project management • Get your story straight and coherent • Use collaboration tools … • But do it wisely …
  • 3. Out of Scope: Papers, Articles or Conferences
  • 4. IBBT (=You) does demand-driven research • We have to „channel‟ the demand • Let it be known what we‟re able of • Building a brand name of excellence
  • 5. Who‟s the target audience? • Is it just the Academic World? • How can we reach them? • Online = public? • Online = known? • This is the hard part
  • 6. Determine your strategy • Pick your weapons • Posters & Flyers • Project site • Social media • Publishing tools • Affiliates – Channels !!!
  • 7. Case Study - Apollon What works: • Openlivinglabs.eu • Knowledge Centre • ENoLL Newsletter • Slideshare/Scribd • Local news What didn‟t work • LinkedIn • Twitter • Project Portal Strategy
  • 8. Social Media: Status Update • Be Sensible • Be Relevant • DO NOT start a project Twitter Account • Facebook is for Fun Stuff • Select what works
  • 9. The Importance of Single Slides Panel Living Lab Prototyping & Simulate Your European Management Methodology testing Business Network of Living Labs We‟ll find and We‟ll show you how We‟ll model a rough Draw, discuss and motivate your test- to set up a living lab idea into a usable simulate your value iLab.o hosts the users project app for daily life and chain and business Brussels Office for test it through model on the fly ENoLL A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
  • 10. APOLLON: Advanced Pilots of Living Labs Operating in Networks Can SMEs use Living Lab networks to test and enter What is needed for cross-border new markets? Living Lab Networks? Common Energy Efficiency Homecare & ILS methodology Common ecosystem approach Common research benchmark eManufacturing eParticipation Common platform guidelines Common integration framework
  • 11. Worst Practices – but common pitfalls • Building a Project “Brand” • Building a Project “Community” • Disseminating = putting it online
  • 12. Best Practices • Publish your results • To the right audience • At the right time • Using existing channels • Explained in simple terms • In an enticing manner
  • 13. http://be.linkedin.com/in/koendevos http://twitter.com/kdevos Is for friends Too much grey hair koen.de.vos@ibbt.be Koen De Vos IBBT-iLab.o Operations manager