This document discusses best practices for disseminating project information to target audiences. It advises selecting the right dissemination tools and channels based on the audience, such as using social media, websites, newsletters, and publishing tools. A case study of the Apollon project shows what dissemination methods worked well, such as an open living labs website and newsletter, and what did not, like LinkedIn and Twitter. The document stresses publishing results at the right time, to the right audience, using existing channels, with simple explanations and an enticing manner.
2. This is not about Internal Communication
• Dissemination is not
project management
• Get your story straight
and coherent
• Use collaboration
tools …
• But do it wisely …
4. IBBT (=You) does demand-driven research
• We have to „channel‟
the demand
• Let it be known what
we‟re able of
• Building a brand
name of excellence
5. Who‟s the target audience?
• Is it just the Academic
World?
• How can we reach
them?
• Online = public?
• Online = known?
• This is the hard part
6. Determine your strategy
• Pick your weapons
• Posters & Flyers
• Project site
• Social media
• Publishing tools
• Affiliates – Channels
!!!
7. Case Study - Apollon
What works:
• Openlivinglabs.eu
• Knowledge Centre
• ENoLL Newsletter
• Slideshare/Scribd
• Local news
What didn‟t work
• LinkedIn
• Twitter
• Project Portal Strategy
8. Social Media: Status Update
• Be Sensible
• Be Relevant
• DO NOT start a
project Twitter
Account
• Facebook is for Fun
Stuff
• Select what works
9. The Importance of Single Slides
Panel Living Lab Prototyping & Simulate Your European
Management Methodology testing Business Network of
Living Labs
We‟ll find and We‟ll show you how We‟ll model a rough Draw, discuss and
motivate your test- to set up a living lab idea into a usable simulate your value iLab.o hosts the
users project app for daily life and chain and business Brussels Office for
test it through model on the fly ENoLL
A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
10. APOLLON:
Advanced Pilots of Living Labs Operating in Networks
Can SMEs use Living Lab networks to test and enter What is needed for cross-border
new markets? Living Lab Networks?
Common
Energy Efficiency
Homecare & ILS methodology
Common ecosystem
approach
Common research
benchmark
eManufacturing eParticipation
Common platform
guidelines
Common integration
framework
11. Worst Practices – but common pitfalls
• Building a Project
“Brand”
• Building a Project
“Community”
• Disseminating =
putting it online
12. Best Practices
• Publish your results
• To the right
audience
• At the right time
• Using existing
channels
• Explained in simple
terms
• In an enticing
manner