1. MADUF
Research on evolving media
ir. André De Vleeschouwer
Program manager
http://www.ibbt.be
andre.devleeschouwer@ibbt.be

2. IBBT: leading research institute in the heart of Europe

3. Our mission
The mission of IBBT is the creation of
highly competent human capital through
interdisciplinary demand driven basic
research, aimed at ICT and broadband
services in collaboration with companies
and government.

4. Demand driven research in application domains
eHealth New media
Companies
Government
Non-profit
enabling Mobility - logistics
technologies eGovernment

5. IBBT Projects

6. IBBT Partners

7. Develop human capital in several areas
content
legislation
user
terminal network

8. Research programming: complementary project models
ISBO : Interdisciplinary Strategic
Basic Research, with international
O&O O&O scope and active follow-up by
Y GBO W companies, and financed by IBBT
A Y W
GBO: Collaborative Basic Research,
executed by IBBT in in close
GBO GBO collaboration with companies with
ISBO complementary business models,
X U and co-financed in a 50-50% ratio.
Y V
O&O Proof-of-concept demonstrator
Z W V Annual open call
O&O : bilateral competitive research
and development, defined and
pilot project financed by partner companies
Innovation platforms: durable collaboration relationships in view of
valorisation, whereby clusters of companies and institutions collaborate
during several years on specific technologies

9. Trends in digital MEDIA:
“The user in the driving seat”
• User • Content evolution
– Multitude of fixed and mobile – File based production: from
terminals tape to file
• GSM, PDA, PC, Games – Archiving: extensive
• TV, HDTV, VCR-PVR metadata for easy retrieval
• Low power devices – Distribution: multi-format,
– Lean forward = inter-ACTIVE multi-channel, scalable
– Lean backward = PASSIVE – Web 2.0: user generated
– Mobile user becomes a content. Added Value for a
content aggregator
content creator – Web 2.0
• Service oriented architectures
– NGN focus on SERVICES, not on BEARER level: IMS based
• User centric: user profiling, content metadata
• Open for content providers / content aggregators
• Business: ROI for service providers

10. Convergence issues
 Legislation
 Regulation – Frequency assignment
 Federal versus communities
 Rights: author rights, responsibilities
 Broadcast = culture
 Telecom = economy, competition
 Networks: operators - technical
Convergence  Belgacom, Telenet
 VRT, VMMa, SBS, RTL, …
 Transmitter vs server, radio/tv vs computer
 Unicast/Multicast vs Broadcast
 Business-models
 Megafusions - Mergers
 Role patterns
 Advertising – Inverse business models

11. MADUF: MAximizing DVB Usage in Flanders
 Research in technology for mobile services
 Broadcast = DVB-H
 Return channel = Mobile network
 Legal research on a stable legal framework
 Economic research on business models for collaboration
 Conceptual piloting
 Industry: 2,4 M€
 IBBT: 2,1 M€