1. Open Source Business
January 12th 2010

2. Who are we?
• Spin-off company of IBBT & UGent (2007)
• Experts in Mobile Web Engineering
• Professional Open Source company
• Venture Capital backed startup
• Located in Belgium | UK | US
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3. How does Siruna work?
Automatic
Content
Device Content Adaptation
Detection Adaptation
Engine
Select
Content Menu
Fetcher
Select mobile
content
Adapt Style
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4. Siruna Vision
Siruna has the ambition to become the
leading service provider for mobile internet
applications based upon its open source
mobile internet gateway
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5. Open Source fundamentals
• Strategic Goal
• Dual License Strategy
• Copyright
• AGPL license
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6. Open source versus Closed
source
 Revenue from services  Selling software licenses
 Source code is publically  Source code protected as
available « Copyleft » intellectual property
 Source can be adapted /  Customer can’t get the
improved source code
 Development by a Development inside the
community company
The business models are linked with the license model:
 GPL/LGPL business models
 BSD/Apache models
 Multilicense business models

7. First Generation Business Models
Revenues are generated through support, consulting,
Services based training, documentation
A free OS product is used to create a market position for
Loss leader the traditional commercial software.
Vendors as IBM, Apple, Novell, Oracle.. realize that OS provides a way to
compete against Microsoft because:
Fight competition • They can reduce R&D costs
• Eliminate dependencies on competitor’s technology
• Of the access to a large, external development community
Example: instead of competing with Symbian, Motorola committed to OS
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8. Hybrid Business Models
 Right to:
 Use
 View
 Modify
 Distribute

9. The Dual Licensing Business
Model
Dual licensing allows open
source vendors
to stay committed to
free software
while building
a sustainable, profitable
business.

10. Dual Licensing
• Product available under a regular commercial
license for commercial customers and under a free
software licence (AGPL) for those who live by the
principles of free software
• The product is technically identical under both
licences, but the financials and the legal
ramifications are different
• It is up to the customer to decide what path he wants
to follow and what licence to use but restricted by our
policy & commercial strategy.
• MySQL AB, Sleepycat Software & Trolltech AS use
dual licensing
Siruna is the copyright holder

11. Siruna OSS strategy
• Is NOT to create a large developer
community
– Can be a side effect
– We control it through the Contributor License
Agreement. (CLA)
• Disruptive business model
– People can try the code, see the internals
– They buy what they like (quality)
– They can modify the code for their customer
– Create a developer/user pull
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12. Copyright of Siruna
• Necessary condition for dual licensing.
• Gives us rights and protection
– We decide what license is used by who:
• Commercial
• AGPL
– We can introduce “golden lines” or credentials.
• Our “golden lines”
– “Adapted for Mobile by Siruna”
– Google Analytics transformer insert
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13. Affero GPL license
• GPL license:
– Everything that touches it becomes GPL
(viral)
– If you redistribute a GPL software package,
you need to publish your code
– Service provider loophole
• AGPL license:
– Closes the MSP loophole
– Software distribution & network access
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14. OSS Sales Funnel
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15. OSS Sales & Marketing
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16. www.osmobi.com

17. Worldwide coverage
Romania, Italy, France, New Sealand, The Netherlands, UK, US,
Denmark, Russia, Panama, Finland, Greece, Austria, Canada,
South Africa, Seychelles, Kenya, Portugal, Spanje, Thailand,
Indonesia, China, Madagascar, Sweden, Taiwan, Slovenia, India,
Estonia

18. Contact Us
SIRUNA nv
Zuiderpoort Office Park
Gaston Crommenlaan 10/101
9050 Gent, Belgium
Tel +32 (0)9 331 48 55
contact@siruna.com
Visit us @ www.siruna.com/showcase m.bekaert.be
m.gent.be
m.zita.be
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