1.
Empower your brand.
Grow your business.
3 Strategies for
Digital Commerce
in the Cloud

2.
The Cloud promises agility,
speed to market, lower overhead,
and better responsiveness in a
changing IT marketplace.

3.
The goal?
To speed revenue
growth with an end-to-
end commerce solution
that provides agility,
secure in the cloud.

4.
85% of ecommerce leaders
believe agility & speed of deployment
give them a competitive edge.
RIS

5.
Strategy #1
Leverage the cloud to drive
competitive advantage by:
Using an agile & highly
secure platform to
support the business.
Taking advantage of a
modern, API-based
architecture that makes
it easier to customize
your digital store.
Allowing IT to focus on
driving business objectives
versus monitoring or
supporting infrastructure.

6.
60% of software decision makers
say security & protection against cybercrime
is a top concern for SaaS buyers.
Forrester

7.
Strategy #2
Speed innovation to compete within
today’s ever shifting market by:
Leveraging cognitive
capabilities to provide a
new level of personalization.
Using pre-built templates,
reusable widgets and
easy to configure
promotions to deliver the
best online experience.
Gaining actionable,
contextual insight on
customer and market
conditions.

8.
71% of respondents
said the most important benefit of using
SaaS is ‘improved business agility.’
Forrester

9.
Strategy #3
Differentiate your brand and quickly deliver
a consistent buying exerience by:
Learning, understanding,
and engaging customers
in context - through any
channel.
Expediting the sale of
complex products with
support for contracts
and entitlements.
Giving your customers
what they want - when
and where they want it.

10.
The Answer
IBM’s Digital
Commerce
Solutions enable
your business to:
Engage buyers as individuals with
cognitive insights.
Leverage an agile SaaS platform you can
count on to deliver a superior buying
experience ‘out of the box.’
Solutions built with the practitioner in
mind to easily create and manage your
store front.

11.
Ready to learn more?
Visit the IBM Marketplace
to view a video demo