Retail, like most industries, is rapidly changing. This slideshare showcases a few of the most current trends from NRF 2017 in NYC and how their shaping the future.

1. Watson Customer Engagement
From Retail’s Big Show
NRF:
5 Innovations
of the Future
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2. Watson Customer Engagement 1/31/20172
Here are a few key innovations that
we observed from this year's event:
Augmented
Reality & Virtual
Reality
Predictive
Artificial
Intelligence
Internet of
Things &
Wearables
Engaging
Mobile
Experiences
Robotics
Innovations

3. Watson Customer Engagement
Augmented reality and virtual reality (AR/VR)
technology is promising, with many brands
already experimenting with it.
At NRF, retailers saw solid ideas and use
cases for the implementation of AR/VR,
helping them make the case for ROI.
1/31/2017Augmented Reality & Virtual Reality3
Augmented Reality (AR) &
Virtual Reality (VR)

4. Watson Customer Engagement 1/31/2017Predictive Artificial Intelligence4
With data-driven artificial intelligence (AI),
retailers have greater insights in to customer
preference and behavior than ever before.
Machine learning will help retailers use these
insights to create personalized experiences,
forecast demand and set prices in more
sophisticated ways.
Predictive Artificial Intelligence

5. Watson Customer Engagement 1/31/2017Engaging Mobile Experiences5
Engaging Mobile Experiences
Mobile continues to be a high priority for
retailers.
Even now, when most retailers have brand
new apps and mobile-optimized websites,
sales on mobile are not on par with desktop
traffic. Retailers are challenging themselves
to deliver experiences on mobile that not only
engage, but also convert.

6. Watson Customer Engagement 1/31/2017Internet of Things and Wearables6
Internet of Things and Wearables
When you are looking for the next hot
products in retail, look toward the Internet of
Things (IoT) and wearables.
The Innovation Lab at NRF showcased
products and technologies that inspire
brands to innovate and customers to buy.
IoT and wearables span from products that
entertain us, make us productive, and
maintain our health to things that simply
make our lives easier.

7. Watson Customer Engagement 1/31/2017Robotics7
Robotics
Of course.
Although robotics has been used in
manufacturing for decades, new solutions are
being applied to new areas of retail to create
efficiencies, save costs, and enhance
experiences; including ecommerce order
fulfillment, inventory assistance, store clerks
(self-service machines) and more.

8. Watson Customer Engagement
Transformation
in Retail
All of these technologies –
AR/VR, AI, Mobile, Wearables
and Robots – are driving a
retail transformation like never
seen before.
Retailers who know how to
leverage the customer data
available to them and
continuously drive innovation
will push the customer
experience to new heights;
ultimately driving loyalty and
creating a competitive
advantage that can’t be beat.
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9. Watson Customer Engagement
Learn more about the technology
that is enabling the latest trends
and innovations in retail.
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