Mobile isn’t just an app—it’s apps, emails, push notifications, mobile websites, SMS, etc. If done effectively, starting a mobile connection with your customers leads to a long lasting and fulfilling relationship. Learn more: http://www.silverpop.com/Software/Mobile-Customer-Engagement/

1. The
Customer
is always
Mobile
Customers today are mobile even
when they are not mobile—using
their mobile devices on the go and on
the couch. They’re constantly available
and eager to learn more about any
brand that will make their lives better.
Understanding your
customers’ mobile interactions and
behavior leads to more effective
marketing.
Meet your customer
Define the relationship
Grow together
It’s important to
understand how your customers are
interacting with you. Some prefer mobile
emails. Some love your push notifications,
and many want them all. Knowing how
to reach them will bring you and your
customers closer together.
Live happily ever after
When customers
fall in love with a brand, it’s because the
product is good and the company makes
their life better. Mobile customers expect
the same seamless interaction both online
and offline. Take care of your customers
and they will stick with you.
Mobile isn’t just an app—it’s apps, emails, push notifications,
mobile websites, SMS, etc. If done effectively, starting a mobile
connection with your customers leads to a long lasting and
fulfilling relationship.
4 out of 5
customers use
smartphones
to shop.1
40% of
customers
value mobile
apps during key
interactions.3
51% of emails
are opened on mobile
devices.4
43% of customers
are more likely to
purchase when mobile
offers are part of a
larger campaign.2
98% of SMS
messages are
opened within 90
seconds.570% of customers
value all types of push
notifications, including order
updates and location-based
messages.2
Companies
who engage with
customers see a 240%
boost in revenue.6
40% of customers
buy more from companies
who personalize the
experience.6
95% of customers
believe that "good user
experience just makes
sense." 9
57% of companies
say customers are
a large influence on
their enterprise.8
48% of customers
say that when a site
isn’t mobile-optimized,
it means the business
doesn’t care.7
Sources
1. HubSpot: 17 Compelling Stats That Make the Case of Smarter Site Design 2. IBM Point of View: Driving Profitable Sales with New Empowered Customer
3. Good Apps, Bad Apps: The Cost of Creating Exceptiomnal Mobile Moments Through Mobile AppsIBM Digital Analytics Benchmark Reports 4. Litmus—IBM
Business Partner. litmus.com/blog/mobile-opens-hit-51-percent-android-claims-number-3-spot 5. Frost & Sullivan, 2010 6. Marketing Profs: Five Ways to Create
Happy Customers This Holiday Season 7. AD Knowledge: 10 Mobile Marketing Statistics to Help Justify Your Budget 8. The Customer-activated Enterprise:
Insights from the IBM Global C-Suite Study 9. AD Knowledge: 10 Mobile Marketing Statistics to Help Justify Your Budget
IBM Mobile Customer Engagement enables you to create
better relationships with your mobile customers and deliver more
rewarding experiences.
Establishing a trusting and growing relationship can be hard. IBM
ExperienceOne takes care of your integrated solutions, so you can
take better care of your customers.
Learn more at ibm.com/ExperienceOne.
To nurture this mobile
relationship, use the insights you’ve
gathered to enhance your customers’
experience. You have gained insight
on your customers’ behaviors and
preferences. Use that to deliver
superior support and service to them.