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1 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Venkatesh Sellappa 
(Venky)
Solutions Engineer
2 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Who We AreWho We Are
3 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Hortonworks Company Profile
ONLY
100open source
Apache Hadoop data platform
% Founded in 2011
HADOOP
1ST
provider to go public
Dollar‐based
net expansion rate
(over trailing 4 quarters)
140% employees across
countries
17IPO 4Q14 (NASDAQ: HDP)
Support subscription
Operating billings growth1
(year‐over‐year in 3Q16)
67%
~1,050
1 Operating billings is an operating measure defined as the aggregate value of all invoices sent to our customers in a given period
Page 3 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
4 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
What Do We DoWhat Do We Do
5 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
We Tame  Data
6 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
DATA – More Volume and More Types
I N C R E A S I N G   D ATA   V A R I E T Y   A N D   C O M P L E X I T Y
USER GENERATED CONTENT
MOBILE WEB
SMS/MMS
SENTIMENT
EXTERNAL 
DEMOGRAPHICS
HD VIDEO
SPEECH TO TEXT
PRODUCT/
SERVICE LOGS
SOCIAL NETWORK
BUSINESS 
DATA FEEDS
USER CLICK STREAM
WEB LOGS
OFFER HISTORY DYNAMIC PRICING
A/B TESTING
AFFILIATE NETWORKS
SEARCH MARKETING
BEHAVIORAL TARGETING
DYNAMIC FUNNELSPAYMENT
RECORD
SUPPORT 
CONTACTS
CUSTOMER 
TOUCHESPURCHASE DETAIL
PURCHASE
RECORD
SEGMENTATIONOFFER DETAILS
P E TA BY T E S
T E R A BY T E S
G I G A BY T E S
E X A BY T E S
ERP
B I G   DATA
W E B
C R M
7 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
8 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Rock Star Customers
9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
How Do We Do ItHow Do We Do It
10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Capture
streaming data
Deliver
perishable insights
Combine
new & old data
Store
data forever
Access
a multi‐tenant data lake
Model
with machine learning
DATA AT REST
(Hortonworks Data Platform)
DATA IN MOTION
(Hortonworks DataFlow)
ACTIONABLE
INTELLIGENCE
Perishable Insights
Historical Insights
A Connected Data Strategy for All Data
C L O U D
On Premise
11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Past Present
Analytics
12 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Past Present Future
Analytics
13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Payment 
Tracking
Due
Diligence
Social
Mapping
Product
Design
M & A
Call
Analysis
Machine
Data
Defect
Detecting
Factory
Yields
Customer
Support
Basket
Analysis
Segments
Customer
Retention
Sentiment
Analysis
Optimize
Inventories
Supply
Chain
Cross‐
Sell
Vendor
Scorecards
Ad
Placement
Cyber
Security
Disaster
Mitigation
Investment
Planning
Ad
Placement
Risk
Modeling
Proactive
Repair
Inventory
Predictions
Next
Product Recs
OPEX
Reduction
Historical
Records
Mainframe
Offloads
Device 
Data
Ingest
Rapid
Reporting
Digital
Protection
Data
as a
Service
Fraud
Prevention
Public
Data
Capture
INNOVATE
RENOVATE
E X P LO R E O PT I M IZ E T R A N S FO R M
ACTIVE
ARCHIVE
ETL
ONBOARD
DATA
ENRICHMENT
DATA
DISCOVERY
SINGLE
VIEW
PREDICTIVE
ANALYTICS
14 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
Enabling the Modern Data 
Architecture
2011
DATA‐AT‐REST 
HADOOP 1.0
100% Open
2015
DATA‐IN‐MOTION
HDP & HDF
Out to the edge
2016
CONNECT DATA 
PLATFORMS
Cloud/On prem
Today: 
Hortonworks 3.0
ENABLE NEXT 
GENERATION 
DATAPLANE SERVICE
New offering & biz 
model
2013
YARN
HADOOP 
2.0
Enable 
multiple 
workloads
15 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
IBM PartnershipIBM Partnership
Where We Work 
Together
Where We Work 
Together
16 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Partnership Areas
Data Science 
And 
Analytics
Power 
Systems
Spectrum 
Scale 
Storage
17 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
IBM PartnershipIBM Partnership
Data Science And 
Analytics
Data Science And 
Analytics
18 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Data Science And Analytics
DS XDS X
BigSQLBigSQL
19 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
DS X
Integrated Data Science And ML Platform
Collaborative Work Space
Data Scientist And Business Analyst
–(Citizen Data Science)
20 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
IBM BigSQL
SQL Access To Hadoop
Virtualized/Federated Access To Data
–IBM DB2, IBM dashDB, PDA, others and Spark
Data Scientist And Business Analyst
21 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Use Cases
Production Data Science Team
Data Models In Development
Data Warehouse Augmentation
Replicate Data Warehouse
22 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Infrastructure
Power SystemsPower Systems
Spectrum StorageSpectrum Storage
23 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
What Is It
Spectrum Storage
–Cluster File System
–Integrated Hardware/Software Offering
Power System
–IBM Specific Hardware 
–Open Standards – runs Linux
24 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Spectrum Storage
Reduce Data Center Footprint
5 Pb Data In 6.5 Pb versus 15 Pb
Highly Scalable
25 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Power Systems
First‐class Citizen for Big Data Platform
Deep API Integration
Faster Earlier View
26 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Why Do We Do It 
Better
Why Do We Do It 
Better
27 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
M A X I M U M C O M M U N I T Y I N N O V A T I O N
T H E
I N N O V A T I O N
A D V A N T A G E
P R O P R I E T A R Y
A P P R O A C H
T I M E
INNOVATION
Our Founding 
Belief: 
Innovation 
happens best not 
in isolation but in 
collaboration
OPEN 
COMMUNITY
28 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
All Unix Vendors Are Dead 
Debugging Code Is Harder Than Writing 
Code
Venky’s Maxim 1
Open Source Parallelizes Debugging Of 
Code
Venky’s Maxim 2
31 © Hortonworks Inc. 2011 – 2016. All Rights Reserved
SummarySummary
HortonWorks
We Tame Data
Data At Rest ‐ HDP
Data In Motion ‐ HDF
IBM
DSX And BigSQL
Power Systems
Spectrum Scale Storage
Only 100% Open Source
Debugging Code Is Hard
Parallelized Debugging
vsellappa@hortonworks.com

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