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AVENUES FOR 
REVENUE
2 
About this 
session 
AGENDA 
About Me 
Products 
that I’m 
proud of 
Mint.com 
Analysis 
Ideas for 
Revenue 
Q & A 
15 ...
Section 01 – About Me/ 
LET ME TALK ABOUT 
WHO I AM
4 
SATHISH BALAKRISHNAN 
Internet Entrepreneur / Product Manager 
An experienced Product Manager and Internet Entrepreneur...
5 
SATHISH BALAKRISHNAN 
• Graduated from NIT Durgapur – Class of 2003 
• Sutherland Global Services – Returns Management ...
Section 02 – Products 
THE PRODUCTS THAT I’M 
PROUD OF
7 
Jumadi.in 
Horizontal e-commerce 
company selling Books, 
Media, Electronics to 
end consumers 
Single Page Check-out 
...
8 
Sociorent.com 
Textbook Rental for 
Engineering Students & 
Sociostreet.com, an online 
classifieds for student only 
p...
Section 03 – Mint.com 
MINT – BUSINESS MODEL
10 
Connect All 
Accounts 
16000 Financial 
Institutions 
PFM & 
Tracking 
Tracking of Accounts, 
Expenses at one place 
G...
11 
Section 3: 
Mint.com 
Revenue Model of Mint.com 
From Mint.com 
Mint makes unbiased recommendations 
for ways you can ...
12 
Mint.com User Growth 
2007 
500,000 Users 
2009 
1.7 Million 
2011 
10 Million 
2013 
15 Million+ 
DAU: 2.5 Million 
M...
13 
Revenue 
Generation 
Competitive Landscape 
90% of the competitors have adopted the Freemium Model.
Section 04 – Revenue 
EXPLORING REVENUE 
OPPORTUNITIES
15 
THE PROBLEM 
Section 4- Revenue 
Generation 
Mint.com is a Personal Finance Management Product from Intuit. It’s being...
16 
Core Value Proposition 
Customer Trust 
Web & Mobile Apps 
Section 4 -Revenue 
Generation 
The Challenges 
Product Exp...
17 
How to leverage the potential of 15 Million Users and about a Trillion USD of Assets 
tracked to generate revenues? 
S...
18 
Section 4-Revenue 
Generation 
DATA MINING & USER SEGMENTATION 
The Cohort Analysis: 
Married Men in the age group of ...
19 
Section 4-Revenue 
Generation 
Profiling Similar Users 
Mining Cohort Behavior 
Bob, a 35 year old Engineer in Palo Al...
20 
Section 4-Revenue 
Generation 
MAP THE ENTIRE NETWORK
Sophie Lawson 
Your Transactions Where Do You Stand? 
Savings 78% 
Spending 56% 
Expenses on Food 91% 
Income Standard 69%...
Recommendation 
Plan 
$1.99 
Per month 
Detailed Analytics 
Relevant Suggestions 
Achieve Goals Faster 
Cancel anytime 
Si...
23 
SUGGESTIONS TO USERS 
45% 68% 
45% of people like you have 
taken a health insurance this 
year. Don’t feel left behin...
24 
Section 4-Revenue 
Generation 
RECOMMENDATIONS 
39% of people like you 
have invested in 
Oppenheimer Mutual 
Funds an...
Section 4-Revenue 
Generation
26 
Section 4-Revenue 
Generation 
TAKING TO MARKET 
UNLOCK USER 
VALUE 
Blogs 
Footer in Alerts Flash Messages 
PR 
In-Ap...
27 
THE TARGET SEGMENT & REVENUES 
Target Audience 
Target Market Size 
Target Conversion (1 
Month) 
3 Months 
6 Months 
...
28 
COSTS INVOLVED 
Design & Dev Marketing Hosting Overheads 
Section 4-Revenue 
Generation
29 
HOW DO WE GO? 
Step 1 
Data Collection & 
Market Validation 
Step 2 
Fix Timelines & 
Budgets 
Step 3 
Dev, Testing, M...
30 
Section 4-Revenue 
Generation 
PRE-REQUISITE 
Users have to be sought permission to user their data anonymously for re...
Section 4.1 – Revenue Generation 
POSSIBLE AVENUE 2
32 
Section 4-Revenue 
Generation 
TAP THE REAL ESTATE POTENTIAL 
5 Million Homes are sold in the US every year. Help rele...
33 
THE APPROACH 
Relevance 
Scoring 
Content & Execution 
Data Analysis 
Section 4-Revenue 
Generation
34 
Section 4-Revenue 
Generation 
RELEVANCE 
Suggest Homes that are in his/her locality, 
considering the budget, family ...
35 
Section 4-Revenue 
Generation 
REAL ESTATE CONTENT 
Integrations with:
36 
ALL PIECES FIXED. MINT SHALL CONTINUE TO BE NO. 1 
01 
02 
03
37 
OTHER THOUGHTS 
Recurring Billers & other 
utility bills can b e enabled 
to pay through Mint 
Upload cash receipts & ...
38 
Thank You!
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Avenues for Revenue for Mint.com

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This has been presented to the Product Management team at Intuit Mint.

Publié dans : Technologie

Avenues for Revenue for Mint.com

  1. 1. AVENUES FOR REVENUE
  2. 2. 2 About this session AGENDA About Me Products that I’m proud of Mint.com Analysis Ideas for Revenue Q & A 15 Minutes 10 Minutes 15 Minutes 30 Minutes 20 Minutes
  3. 3. Section 01 – About Me/ LET ME TALK ABOUT WHO I AM
  4. 4. 4 SATHISH BALAKRISHNAN Internet Entrepreneur / Product Manager An experienced Product Manager and Internet Entrepreneur with more than 11 years of experience in product management and building new businesses from ground up in the consumer internet space. Passionate about understanding consumer behavior and building products that drive engagement and revenues. Have been in the internet product space for the whole of my career. I have co-founded two companies in the e-commerce space and have been responsible for the entire products portfolio that have seen significant user traction with limited resources.
  5. 5. 5 SATHISH BALAKRISHNAN • Graduated from NIT Durgapur – Class of 2003 • Sutherland Global Services – Returns Management & Analytics for Amazon.com • R Systems International Ltd – A SaaS product for Supply Chain Management • Jumadi.in – Co-founder, acquired by Via.com • Via.com – Built the Deals products & Via from ground up & scaled to 750,000 users • Sociorent.com – Co-founder, funded by Via.com, 15000 Paying Customers, Shut Down • TripFactory.com – Product & Marketing
  6. 6. Section 02 – Products THE PRODUCTS THAT I’M PROUD OF
  7. 7. 7 Jumadi.in Horizontal e-commerce company selling Books, Media, Electronics to end consumers Single Page Check-out Reduced Ordering time by 4-5 Seconds & resulted in 19% growth B2B Pivot SaaS Product Run Rate of 6 Crores a year PRODUCTS 04 2 Collaborative Filtering Data Mining & Predictive Analytics Recommendations & Predictions
  8. 8. 8 Sociorent.com Textbook Rental for Engineering Students & Sociostreet.com, an online classifieds for student only products 50,000 DAV Leveraging Social Media Pages to reach out at low costs Sociostreet.com First marketplace for students. 20000 Products listed in the first month All in 6 Months 15000 Paying Customers 60 Campus Ambassadors 02 06 PRODUCTS
  9. 9. Section 03 – Mint.com MINT – BUSINESS MODEL
  10. 10. 10 Connect All Accounts 16000 Financial Institutions PFM & Tracking Tracking of Accounts, Expenses at one place Goal Setting & Recommendations Can set personal goals and be on track Open Accounts, Insurance etc. Linked with all the financial institutions Handle money wisely & win Helps feel good about the finances Section 3: Mint.com Your financial life, all in one place Mint pulls all your financial accounts into one place. Set a budget, track your goals and do more with your money, for free!
  11. 11. 11 Section 3: Mint.com Revenue Model of Mint.com From Mint.com Mint makes unbiased recommendations for ways you can save on things like credit cards, home loans, and insurance. Sometimes we get paid a small fee when you switch to a new bank or company, which helps keep our basic service free.
  12. 12. 12 Mint.com User Growth 2007 500,000 Users 2009 1.7 Million 2011 10 Million 2013 15 Million+ DAU: 2.5 Million MAU: 80 Million C & D: $100 B L & A: $ 1 Trillion Revenue Generation
  13. 13. 13 Revenue Generation Competitive Landscape 90% of the competitors have adopted the Freemium Model.
  14. 14. Section 04 – Revenue EXPLORING REVENUE OPPORTUNITIES
  15. 15. 15 THE PROBLEM Section 4- Revenue Generation Mint.com is a Personal Finance Management Product from Intuit. It’s being loved and used by over 15 million customers. However, Mint.com is FREE. As a Product Manager for Mint, what can be the 2-3 avenues for Revenue Generation. Which one do you recommend and Why?
  16. 16. 16 Core Value Proposition Customer Trust Web & Mobile Apps Section 4 -Revenue Generation The Challenges Product Experience Financial Institutions Financial Institutions Core Value Proposition Customer Trust Web & Mobile Apps To come up with a feature that creates value to the end users, that leverages technological advancements and the current user base and be a potential source of revenue generation. The most important framework that we need to operate under is to NOT disturb the status quo in the short run and to NOT disturb the Product Experience and Value Proposition to the end users in any way.
  17. 17. 17 How to leverage the potential of 15 Million Users and about a Trillion USD of Assets tracked to generate revenues? Section 4-Revenue Generation
  18. 18. 18 Section 4-Revenue Generation DATA MINING & USER SEGMENTATION The Cohort Analysis: Married Men in the age group of 35 – 44, living in Palo Alto, CA, having children, earning above 75000 USD per year People having disposable income of over 10000 USD per month
  19. 19. 19 Section 4-Revenue Generation Profiling Similar Users Mining Cohort Behavior Bob, a 35 year old Engineer in Palo Alto earns about USD 100.000 per year. He’s married and has a 2 year old kid. Bob has signed up for a medical insurance Bob invests USD 1000 per month in RD Accounts Bob spends about 45% of income & saves the rest Bob has just made a loan application to buy a home
  20. 20. 20 Section 4-Revenue Generation MAP THE ENTIRE NETWORK
  21. 21. Sophie Lawson Your Transactions Where Do You Stand? Savings 78% Spending 56% Expenses on Food 91% Income Standard 69% Mutual Funds 60% View Detailed Report Section 4-Revenue Generation Transaction 1 Transaction 2 Transaction 3 Transaction 4 Transaction 5 Transaction 6
  22. 22. Recommendation Plan $1.99 Per month Detailed Analytics Relevant Suggestions Achieve Goals Faster Cancel anytime Sign-Up Now
  23. 23. 23 SUGGESTIONS TO USERS 45% 68% 45% of people like you have taken a health insurance this year. Don’t feel left behind. Apply Now. Section 4-Revenue Generation 68% of people like you have spent less on eating out, the average being 7%. Set a goal now.
  24. 24. 24 Section 4-Revenue Generation RECOMMENDATIONS 39% of people like you have invested in Oppenheimer Mutual Funds and have earned a returns of 14% YoY for the last 2 years. Switch your funds now. 24% of people like you have applied for a home loan financing in the last 18 Months. Fill your form now.
  25. 25. Section 4-Revenue Generation
  26. 26. 26 Section 4-Revenue Generation TAKING TO MARKET UNLOCK USER VALUE Blogs Footer in Alerts Flash Messages PR In-App Ads 01 02 03 04 Mailers In-site messages Footer in alerts PR & Blogs Social Media 05 Social Media
  27. 27. 27 THE TARGET SEGMENT & REVENUES Target Audience Target Market Size Target Conversion (1 Month) 3 Months 6 Months 1 Year High Income Group 1% of the TA. 50,000 Users. 100K in revenue 30% of the TA. 1.5 Mn Users. 3 Million Revenue Power Users 10% of the TA. 500K Users. 1 Mm Revenue Section 4-Revenue Generation 25% of the user base ~ 5 Million Users 50% of the TA, 12.5% of the Total User Base (assumed at the same levels). Revenue of 5 Mn per month & 60 Mn Run Rate Ancillary Revenue: Enhanced Commissions from Financial Institutions for highly qualified leads & volumes.
  28. 28. 28 COSTS INVOLVED Design & Dev Marketing Hosting Overheads Section 4-Revenue Generation
  29. 29. 29 HOW DO WE GO? Step 1 Data Collection & Market Validation Step 2 Fix Timelines & Budgets Step 3 Dev, Testing, MVP & Closed Beta Step 4 Launch Section 4-Revenue Generation
  30. 30. 30 Section 4-Revenue Generation PRE-REQUISITE Users have to be sought permission to user their data anonymously for research and profiling purposes. How Mint.com Turned 2 Million Users Into A Living Snapshot Of The Economic Recovery http://www.businessinsider.com/mintcom-uses-big-data-to-track-consumer-spending-2013-7#ixzz3Lt08dD00
  31. 31. Section 4.1 – Revenue Generation POSSIBLE AVENUE 2
  32. 32. 32 Section 4-Revenue Generation TAP THE REAL ESTATE POTENTIAL 5 Million Homes are sold in the US every year. Help relevant Mint user with relevant home suggestion
  33. 33. 33 THE APPROACH Relevance Scoring Content & Execution Data Analysis Section 4-Revenue Generation
  34. 34. 34 Section 4-Revenue Generation RELEVANCE Suggest Homes that are in his/her locality, considering the budget, family size, area frendliness etc,. 68% Option A 24% Option B 52% Option A 16% Option B Predict who is planning to buy a house: People with substantial disposable income People who have applied for Home Loans Sudden deviation in spending behavior with focus on savings
  35. 35. 35 Section 4-Revenue Generation REAL ESTATE CONTENT Integrations with:
  36. 36. 36 ALL PIECES FIXED. MINT SHALL CONTINUE TO BE NO. 1 01 02 03
  37. 37. 37 OTHER THOUGHTS Recurring Billers & other utility bills can b e enabled to pay through Mint Upload cash receipts & offline bills
  38. 38. 38 Thank You!

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