Digital Marketing Krona Indonesia How to reach Indonesia netizen How to generate convertion How to build loyalty

1. Reaching Indonesian Netizen, Generate
Convertion, and Build Loyalty
Indra Jaya

2. Facts: Indonesia Netizen & SocialFacts: Indonesia Netizen & Social
MediaMedia
• More than 80 million netizen in IndonesiaMore than 80 million netizen in Indonesia
• 95,7% Netizen in Indonesia use Facebook95,7% Netizen in Indonesia use Facebook
• 47,6% Netizen in Indonesia use Youtube47,6% Netizen in Indonesia use Youtube
• 37,5% Netizen in Indonesia use Google+37,5% Netizen in Indonesia use Google+
• 29,3% Netizen in Indonesia use Twitter29,3% Netizen in Indonesia use Twitter
Path is the latest booming social media platformPath is the latest booming social media platform
Source APJII 2013

3. Enough About FactsEnough About Facts
See what we can help !See what we can help !

4. Reach Broad Netizen & GeneratesReach Broad Netizen & Generates
ConvertionConvertion
Using Ads Display NetworkUsing Ads Display Network

7. Why Ads DisplayWhy Ads Display
Network is better?Network is better?
Let's learn the ads flow >Let's learn the ads flow >

8. The Ads Flow

9. Reach Quality Audience, GeneratesReach Quality Audience, Generates
Convertion & Build LoyaltyConvertion & Build Loyalty
Using Social Media MarketingUsing Social Media Marketing

10. Social Media BehaviorSocial Media Behavior

11. Social Media Marketing Flow

12. Case Studies :Case Studies :
LINE Campaign in IndonesiaLINE Campaign in Indonesia
LINE becomes number 3 largest instant messengerLINE becomes number 3 largest instant messenger
platform in Indonesia after Whatsapp and BBM.platform in Indonesia after Whatsapp and BBM.
LINE claims 23 million application download in 5LINE claims 23 million application download in 5
months campaign.months campaign.
LINE now has around 20 million loyal and active usersLINE now has around 20 million loyal and active users
in Indonesia.in Indonesia.
Source: tekno.kompas.com 29 Mei 2013

13. What did LINE do?
Above The Line
• TVC
• Print Ads
Bellow The Line
• Event Activation
Brand
Awarenes
s
Brand
Engagement

14. LINE Digital MarketingLINE Digital Marketing
1. Ads Display Network:1. Ads Display Network:
For Brand Awareness & ConvertionFor Brand Awareness & Convertion
2. Social Media:2. Social Media:
For Brand Engagement & CustomersFor Brand Engagement & Customers
LoyaltyLoyalty

15. Ads Display NetworkAds Display Network
LINE ads appear almost all the time whileLINE ads appear almost all the time while
we open an application on smartphone backwe open an application on smartphone back
in the beginning of 2013.in the beginning of 2013.

16. 2. Social Media:
Facebook
• Line Indonesia Fan Page on
Facebook was founded in
November 2012, before they
start campaign in Indonesia
January 2013.
• Since then they have been
updating the page actively,
sharing engaging content,
activating various activations
and making more convertion.
• More than that, they also
generating customers loyalty.

17. 2. Social Media: Twitter
• It helps them to communicate to
their customers and potential
customers
• It also becomes tools to monitor the
trend, and execute the next
marketing strategy
• They share content and
answer customers
questions.
• They persuade their
audience to download their
apps.
• They make activations
gradually to generate more
engagements.

18. Thank you so much for your time !

19. A digital marketing agency. We help you promote your product or service online !
m. 0812 8 999 1 777 e. info@krona.cc w. www.krona.cc