iconnect360 a digital marketing case study

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iconnect360 provides a fitness membership management software for gyms and fitness centres. We use the latest digital marketing techniques to communicate with our customers and attract new customers. This is an overview of some of the digital marketing strategies we use.

Marketing

iconnect360.com
Topic: Or sub heading here...
Presented by: Celeste Kirby-Brown
Date: 15th February 2012
iconnect360
a digital
case study

Overview | #DDM360
iconnect360.com
Overview
About
Generate leads
Technology
Tools
Future

About | Web presence
Key Elements
Responsive
Clean design
SEO
SEM
Social media links
Testimonials
Call to action forms
Call to action buttons
Automation
iconnect360.com

Now | Generate leads
iconnect360.com
• PPC
• Google Remarketing Banners
• Organic Search

Now | Generate leads
iconnect360.com
• Call to action buttons
• Call to action forms
• Capture data in salesforce

Now | Generate leads
iconnect360.com
• Blogs
• Media releases
• Product information
• Emails

iconnect360.com
Social Media
Now | Technology
Web Development
and Content
LinkedIn
Facebook
YouTube
Twitter
Email
Blog
SEO
Word Press
Google Analytics
Google Webmaster
Google Feedburner
Form Assembly
Salesforce
Web Design
Illustrator
Photoshop
InDesign
PPC
Google Remarketing Banners
Partner Websites
Online Media Releases
Keyword-rich Content

Now | Tools
Very Cool (and FREE!) Marketing Tools
iconnect360.com
 Your colleagues
 Your friends
 Your family

Future | Tweaks
Become scientists
Embed in iconnect360
Analysis of keywords and traffic
Increase daily leads from 7 to 20
Increase the quality of leads
iconnect360.com

Future | Digital channels
Get better at using Twitter
iconnect360.com

Future | Communication
Improve Communications
iconnect360.com
Get better at planning comms.
Focus on internal comms.

Future | Testing
More A/B testing
iconnect360.com

Future | Bigger audience
Syndicate content
iconnect360.com

Future | More content
Write more content
iconnect360.com

Future | Fun
Have fun along the way 
iconnect360.com

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iconnect360 a digital marketing case study

1. iconnect360.com Topic: Or sub heading here... Presented by: Celeste Kirby-Brown Date: 15th February 2012 iconnect360 a digital case study

2. Overview | #DDM360 iconnect360.com Overview About Generate leads Technology Tools Future

3. About | iconnect360 iconnect360.com

4. About | Web presence Key Elements Responsive Clean design SEO SEM Social media links Testimonials Call to action forms Call to action buttons Automation iconnect360.com

5. Now | Generate leads iconnect360.com • PPC • Google Remarketing Banners • Organic Search

6. Now | Generate leads iconnect360.com • Call to action buttons • Call to action forms • Capture data in salesforce

7. Now | Generate leads iconnect360.com • Blogs • Media releases • Product information • Emails

8. Now | Generate leads iconnect360.com

9. iconnect360.com Social Media Now | Technology Web Development and Content LinkedIn Facebook YouTube Twitter Email Blog SEO Word Press Google Analytics Google Webmaster Google Feedburner Form Assembly Salesforce Web Design Illustrator Photoshop InDesign PPC Google Remarketing Banners Partner Websites Online Media Releases Keyword-rich Content

10. Now | Tools Very Cool (and FREE!) Marketing Tools iconnect360.com  Your colleagues  Your friends  Your family

11. Future | Tweaks Become scientists Embed in iconnect360 Analysis of keywords and traffic Increase daily leads from 7 to 20 Increase the quality of leads iconnect360.com

12. Future | Digital channels Get better at using Twitter iconnect360.com

13. Future | Communication Improve Communications iconnect360.com Get better at planning comms. Focus on internal comms.

14. Future | Testing More A/B testing iconnect360.com

15. Future | Bigger audience Syndicate content iconnect360.com

16. Future | More content Write more content iconnect360.com

17. Future | Fun Have fun along the way  iconnect360.com

18. Future | More of this  iconnect360.com

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