Sm comms slides tech try
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This document discusses using social media to help achieve organizational goals for marketing, fundraising, and productivity. It provides examples of how different social media tools like Facebook, Twitter, and blogs can be used for each purpose. It also addresses concerns about using social media and emphasizes that the tools should support communication goals rather than replace in-person engagement.
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Sm comms slides tech try
- 2. Good Morning and House Keeping
- 3. Collaboratively developed and delivered by
- 4. “ Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..” The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver services or make a difference”. Well, Social Media is about all that, telling stories and having conversations, having a space to do that … it just happens that the space is on a computer. (From ‘How to use New Media’ - Media Trust).
- 6. Finding Out – Networking and Communications
- 8. What is Social Media and why is it relevant
- 9. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)
- 10. New media - Web 2.0 ... . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
- 12. Age Distribution by Social Network site Users: Twitter - 25-34yrs (33%) Facebook - 18-34yrs (50%) (US Pingdom Research Feb 2010)
- 13. 1/3 of the country and more than 50% of internet users are on Facebook Includes 3/4 of Londoners 3.5 billion pieces of content shared per week The most popular place for Facebook users .... Is Sunderland
- 14. Use of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last 3 years. (‘Other’ is largely made up of Online Banking & Job Searches)
- 19. 28 (23.9%) 35 (29.9%) 47 (40.2%) 7 (6.0%) 0 (0.0%) NAVCA Survey 117 Chief Officers - June 2010
- 26. Social Media Planning Guide “ So you think you want to use Social Media”
- 29. The experiment “ To develop a guide for VCOs to use to enable them to set up and implement a social media strategy, if relevant, which will help them to achieve their goals” #socialmediavco Find out about the most common social media tools Explore if and how they may be useful in helping local VCOs in Yorkshire & The Humber to achieve its goals
- 30. The steps O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
- 37. What communication types do you use? And why
- 39. What communication types is most effective? How much does it cost?
- 43. It’s what you do, not how you do it Marketing – Fundraising - Productivity
- 47. Social Media Tools and Marketing Social Media Tools for Marketing Fixed term Information gathering analysing Planning Targeting Questionnaires SurveyMonkey Daily/Weekly Data management Information Central Hub Brand Websites Daily/Weekly News Newsletters Stories/images Discussion Blogs Weekly/Monthly Instructional Engaging Emotional Personal YouTube Daily News Stories/images Campaigns Dialogue Facebook Throughout the day Relationship building Signposting Viral marketing Dialogue Twitter Frequency Marketing uses Social Media
- 51. Social Media Tools and Fundraising Social Media Tools for Fundraising Ongoing Raising awareness Donating Online Tools - CharityChoice, JustGiving etc Fixed term Information gathering analysing Planning Polling Research SurveyMonkey Daily/Weekly Data management Information Central Hub Fundraising point Websites Daily/Weekly News Newsletters Stories/images Discussion Blogs Daily / Weekly/Monthly News Engaging Emotional Campaign stories YouTube Daily / throughout the day News/updates Stories/images Campaign Recruitment Campaign central Dialogue Facebook Throughout the day Relationship campaign building Signposting Viral campaigning Ongoing story – use of # Twitter Frequency Fundraising uses/effectiveness Social Media
- 58. Twitter Events AS they happen not AFTER they have happened
- 59. Twitter Idealware Survey 2010 How often do voluntary sector users of Twitter take action about a cause? People may be hearing about nonprofits and clicking through to their websites to learn more, but these people are also less likely to get involved by volunteering, taking action or donating. Just because you have lots of followers doesn’t mean they’re actually paying attention to what you’re saying. The only way to measure that is to look at how many people click on links, retweet your posts or take action.
- 60. I asked – “Why does Twitter work for you?” In less than 7 mins I got 7 replies. Twitter keeps me connected to folks I know & helps connect me to new folks & opportunities - also a serendipity engine Great example - I asked if anyone knew where to find the list of NI7 LAs and the CLG webmaster tweeted back the answer Twitter helps me to be connected with people and new developments, and helps to make new connections too Twitter's introduced me to many other organisations with similar goals that I wouldn't have met, & sharing best practice Twitter helps me build & maintain my professional network Keeps me up to speed with others - via my phone - esp important when out of office To keep track of topics/people of interest and discover new topics and people through the first set of people and topics
- 63. Listening
- 64. Don’t be daunted by all the tools … … we will look at how to use some of them after lunch.
- 65. Lunch
- 66. Social Media tools and local support organisations
- 67. Remember the steps O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
- 73. Online journals - Blogging Visit Commoncraft Video explaining Blogs
- 74. Twitter – Telford & Wrekin Visit Commoncraft Video explaining Twitter
- 76. Social Networking - Facebook Causes Dog’s Trust Busts For Justice VAR
- 77. Video Sharing – About an LSDO Visit
- 78. Time Planning – frequency and time needed Every Day (30 mins) Once a Week (45 mins) About Monthly (60 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow Add video to YouTube, share a resource on-line, create podcast & build profile
- 79. Time Planning – response expected? Print 7 days 2 weeks Type News travels Reply within Email 7 hours 2 days Twitter 7 seconds 2 minutes Facebook / Blogs 7 minutes 2 hours
- 80. Social Media in Practice – Now it’s your turn! Surgery session to help you try out any of the tools we’ve talked about Help you register your organisation for the websites you’ve seen Just to answer any more questions you have about social media
- 82. Image Sharing - Flickr Visit Commoncraft Video explaining Image Sharing
- 83. How T3SC use Audio Podcasts Visit ‘ Audacity’ – free software for recording and converting to MP3 to load to the web http:// audacity.sourceforge.net / Commoncraft Video explaining Podcasting
- 84. Listening to the web – Tumblr mix Visit LIO Feeds Tumbler Visit Watfordgap Tumblr
- 85. Talking to the web – News Output Visit
- 86. Sustaining the conversation and any questions Pete Read
- 89. Summary O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
- 94. Social Networking - navcaboodle Niche networks that you can create yourself. Youth Work Online navcaboodle
- 95. Social Networking .. i-volunteer Niche network for volunteers i-volunteer
- 96. A growing network of informal sessions to continue the journey in a very relaxed style Social Media Surgeries
- 97. Thank You – Our Email & Twitter contacts are: Paul Webster paul.webster @ navca.org.uk @watfordgap Jamie Thomas jamie @ redfoundation.org @redtweeters Simon Duncan simonduncan @ electroville.org.uk @yh_ict_champion Pete Read pete @ illuminateict.org.uk @iictpete Please complete feedback sheet and take USB stick
- 98. Thank You
Editor's Notes
- Fire Bell: State whether a fire bell test or drill is being plane for the day. Loos: Point out the facilities Refreshments: Explain details of tea/coffee and lunch Mobile Phones: ON! For social networking ... But for call please try and restrict use to breaks and lunch time An FUQFlipchart
- No thing as a daft question
- Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
- Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
- See the handout of 52 facts for lots more!
- The big four .... The premiership of social networking websites Just announce the big four as they will come up in the next section
- Work through each of the voluntary sector problems relating to social media.
- O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
- <Guide – Benefits Q1 and Q2> Standard Community Development stuff really Get alongside all members of the group Find out what they are trying to achieve, what are the issues they face
- Don’t build it and hope people will flock to your new website or social media idea You need to first find out what they want build it show it to them help them to use it then support them afterwards Who are the key players, where do they hang out, are they obvious or do you need to search for them?
- Do BETTER Things and Do things BETTER, but not replace the things that you are already doing well! Strategy = Plan = Roadmap. Its just a statement of “we are here”, “we want to be there”, “how can we make it happen”
- Sites like this and Twitscoop show what people are saying right now on Twitter across the whole world. Not the news on the TV tonight after it has happened or the news tomorrow in the newspaper but what is important now.
- RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
- RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
- RSS to Email – “Feed My Inbox” In a similar way to how its possible to ‘horizon-scan’ what others are saying from the other side its possible to publish your news and updates with RSS capabilities so that others can immediately pick-up on your news. Makes the whole connecting to your audience process much easier, quicker and more responsive
- At NAVCA used by information and comms team to listen to what LIOs are saying or by individual policy teams to “listen” to those talking about their area of expertise and interest. Google Alerts are another way to instantly receive updates when subjects you are interested in are mentioned.
- O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
- Try them out, ask others, see what similar communities do Remember that these work alongside your existing methods of working with communities What tools are out there, who can show us (e-champions, Digital Mentors, Community Voices), play in the playroom of toys, experiment with the free stuff, see what other communities have done
- Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
- The big four .... The premiership of social networking websites
- A separate blog isn’t something NAVCA have tried although we have had blogs for conferences and individual staff do post on navcaboodle blogs. Important to enable (moderated) comments if you are serious about audience feedback
- Telford & Wrekin CVS
- Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- Another new video – from Doncaster CVS has already been watched 202 times. More relevant for groups and funders in Doncaster wanting to know what the CVS does. These are both quick, low cost and easy to make.
- Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
- Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
- Tumblr is a very simple way to record onto a preformatted website web pages that you’d like to share with others. This example is a mix of the 50 or so LIOs that have websites producing RSS feeds. After setting up a Tumblr account, as part of Tumblr you get a “button” which is installed on your IE or Firefox toolbar, then whenever an interesting web page is found click the button and a “post” linking back to that page is created on your Tumblr page. Tumblr pages have an RSS feed so others can subscribe to the updates you produce. My Tumblr page of ICT news is http://watfordgap.tumblr.com/
- Most modern CMS systems will have an option to create RSS feeds from your website pages. If you don’t have access to the code of the website it should be possible to talk to your web designers / web hosts and get RSS added. If neither is possible then this solution to copy new content to Tumblr pages should give the required result.. Each post getting around 50 views
- Very important – it is some ones role to keep the network running, the conversations replied to, the content fresh ... so often this gets neglected. Its NOT a case of install and forget Sustain, Monitor, Respond, Improve If you don’t then others will come in and fill your space
- O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
- Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
- Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.
- Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
- Over 3000 unique visitors (early 2010) Over 40 groups Over 1000 members Many active discussion, pictures, videos Not as powerful or rich in features as the individual elements of social media, but a very effective way to quickly build your own social network with many social media functions. High degree of control over user access to groups and discussions, possible to set up hidden or invitation only groups. Facilities to include pictures, video, audio, chat and file uploads, also many application written available as plug ins. Simple and menu driven, can also use own HTML code and with CSS knowledge design templates and logos to insert. Free version has (targeted) adverts which can be removed for a £20/month fee