Putting data to work

- Online women’s fashion Brand
- Began trading in Feb 2015
- Over £5m turnover in 2015, 3m visits to website
- On course to do 2.5x in 2016
- 2 people running BI, analytics, online marketing (Facebook + Adwords)
Introduction to Finery

Analytics Setup
Internally managed data
integrations

Product
Listing Page
PROBLEM
There are 90 styles found on
the example Product Listing
Page. What order should they
be displayed in?

Metrics to consider:
- Revenue per Impression
- Return Rate
- Stock Levels
- ‘Coming Soon’ signup value
What order should the
products be displayed in?

Product Listing Page Ordering –
Technical Implementation
Website Backend
Manual Adjustments

Facebook and Instagram Advertising
PROBLEM
Which 5 products should we
display on our carousels?

Facebook and Instagram Advertising
Metrics to consider:
- Revenue per Impression
- Click-Through Rate
- Stock Levels
- Commercial success of the style

Facebook and Instagram Advertising
– Technical Implementation
Ad feed published to a URL
(text file)

Using Facebook data to inform PLP product order
Pinned products to create a
personalized experience

What’s Next?
Related products algorithm