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Customer loyalty
Customer loyalty ,[object Object]
Advantages of loyal customers ,[object Object]
Advantages ,[object Object],[object Object],[object Object]
Reasons for shift in customer loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soft part of quality ,[object Object]
Customer categories... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer loyalty and behavior Satisfaction High Low to medium High Low to medium Loyalty High Low to medium Low to medium High Behavior Stay with Co. Leave the Co. Leave the Co. Stay with Co. Customer 1. Loyal 2. Defector 3. Adventurous 4. Captive
Strategies for creating customer loyalty
A. Offering more value to customers ,[object Object],[object Object],[object Object]
B. Long term perspective ,[object Object]
C. Customer rewards ,[object Object]
Customer rewards... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Customer loyalty

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Customer loyalty and behavior Satisfaction High Low to medium High Low to medium Loyalty High Low to medium Low to medium High Behavior Stay with Co. Leave the Co. Leave the Co. Stay with Co. Customer 1. Loyal 2. Defector 3. Adventurous 4. Captive
  • 9. Strategies for creating customer loyalty
  • 10.
  • 11.
  • 12.
  • 13.