How to Get Started in Social Media for Art League City
Content Optimization for Conversation
1. Content Optimization for Conversion Byron White Chief Idea Officer ideaLaunch Conversion Conference Tuesday October 5th, 2010
2. 10 Tips for content optimization and conversion How do I optimize content and improve conversions? What is the new content asset portfolio? How is content marketing different? What is content marketing?
33. The Content planning process involves deep analysis of your existing content, competition and organic market share in the search engines. Market Share Reports SEO Page Grader Keyword Performance Reports
34. Content planning services offer evaluation of published content, competition and performance in the search engines, with delivery of essential reports and plans.
35. The plans drive develop strategy for content asset selection, creation, optimization and testing: How much content? How often to publish? How can content be used to motivate conversion?
36. Content is created to specification by expert writers with a passion in your industry that work in tandem with in-house Editors and SEO Specialists.
37. Content needs to be optimized with technology like WordVision, a revolutionary toolset that scores SEO strength by Keyword Silos and tracks the impact of content you publish. Content SEO Scoring
38. Content needs to be distributed to Google News, PR Web, WordPress, Joomla, Drupal, DistributeYourArticles and more to get the words out and links in. Distribute Articles to LifeTips with Links to Your Site
39. Experiment 1 Original Page Experiment 2 The content assets that you create can now become for lead generation and conversion experiments with information at the center of your brand.
40. Content performance measurement and ROI delivery from content marketing are measured in a variety of ways.
50. And of course, track improved conversion rates from landing page optimization tests and experiments with and without content asset influence. Case Study: 31% conversion rate improvement
51. 10 Tips for Content Optimization and Conversion enhancement
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62. Drop off your card with me after the presentation, and get my 101 Content Marketing Tips book and/or PDF version if I run out. In a Hurry? Send a Tweet to @ByronWhite with comments on the presentation and I’ll send you a link to download a PDF version of the book and a link to download this deck.
63. “ The only marketing left is content marketing.” Byron White Chief Idea Officer ideaLaunch Twitter: @ByronWhite Email: Byron[at]ideaLaunch.com Phone: 617-227-8800 x 201 “ Learn the content wants and needs of your customers, THEN develop the tests and experiments to improve conversion rates.” Seth Godin Meatball Sunday
Editor's Notes
Steve, make this big, the size of the black thing.
Steve, make this big, the size of the black thing.
Steve, make this big, the size of the black thing.
Steve, make this big, the size of the black thing.
Steve, make this big, the size of the black thing.
Steve: Put these two questions in bubbles, and the Krauss Logo of the people stacked in a pyramid.
Steve, make this big, the size of the black thing.
Steve, could show an image of a HubSpot Webinar?
STeve,
Steve, these get broken in two.
Steve, can you drop in headers
Steve, we need a shot here that is shows someone really pissed off being hounded by a sales reps and/or pop up ads and’or Spam or a collage of all those and others you can think of.
Krauss Logo with Guy in Chair but change the LT to CM in his megaphone if possible, with this headline under him.
This is OK.
Steve, this needs my real book cover. Can can you make these 3 and one more like Office Depot fit in that black area?
This is OK.
OK
OK
Steve, drop in our Webinar proper cover here please.
OK
OK
Steve, can you drop in the ideaLaunch Fortune 100 Case Study Here instead? Thanks.
Steve, seems like we should shrink this down a bit to make it consisten with the others square grabs.
Steve, Aaron wrote a white paper on URL Re-Writing that we promote on the ideaLaunch site as well, with the WRONG DESIGN. Can you re-design this with the ideaLaunch brand? Title: Re-Writing URL’s for the Search Engines
Steve: Put these two questions in bubbles, and the Krauss Logo of the people stacked in a pyramid.
Steve, I’m looking for a bunch of bubbles here like you did for Intercall that use these words)
Tracking listing positions for keywords you target with content creation and optimization is probably the easiest and most frequently used method for tracking performance. This screen grab from WordVision reviews “overall traffic improvement” with correlation to content publishing frequency per month. So you can see we published about 60 content assets in March, and say big lift in listing positions in April and May.
You can also get much more granular with looking at listing position improvement with coorliation to content published. This chart offers analysis of a particlur keyword silo for Wedding Planning, showing the total number of listing positions gained for that silo.
We now bring in Google Analytics data to wordvision, even going back retroactively, and we can see lift in traffic with correlation to content published.
Likewise, we can get granular with traffic improvement on the keyword silos.
WAYNE, CAN WE GRAB DATA FROM OUR WEDDING DAY MAYBE HERE TOO?
The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
Steve, show a picture of me in the hat. Show a press release of my speaking engagement at Search Engine Strategies in Chicago.
Wayne-- replace with the chart with content assets on the bottom.