Social Media & Content Strategy 2015 Q&A

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Idea Girl Media | Social Media Marketing

Social Media & Content Strategy Q&A 2015: Special & detailed conversations with entrepreneurs about their current projects! Also social media trends, types of content, how to optimize content online, blogging tips, content creation, content curation, content optimization, marketing for your audience, social tools, target market, technology, mobile, Instagram, Facebook Groups, collaboration, Facebook Ads, Google Analytics, BundlePost, Hootsuite, Likeable League, and LadyBlogger. Webinar video re-play for this slide deck: http://youtu.be/h4UP274A2bg Perfect for small business owners, entrepreneurs, and marketing managers for brands that want to stay ahead of their competition online! Keri Jaehnig is an award-winning social media marketing agency owner in Ohio that specializes in social media marketing success and content marketing strategies for business brands. Also connect at: http://twitter.com/ideagirlmedia http://instagram.com/ideagirlmedia http://pinterest.com/ideagirlmedia http://audioboo.fm/Ideagirlmedia http://www.linkedin.com/in/kerijaehnig https://google.com/+IdeaGirlMedia #socialmedia #socialmediamarketing #socialmediatips #contentmarketing #marketingtips #contentstrategy #SM

Marketing

Q & A:
Social Media & Content Strategy 2015

KERI JAEHNIG
• #SMBInﬂuencer
• State Senate Commendation
• Founding Author, SteamFeed
• Contributor: Social Media
Today, Search Engine People,
TabSite
• Seen At: Forbes, Business
Insider, Post Planner, Others
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

COFFEE MAKES MY MUG SMILE!
What about you?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LEADING HERE…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Lifting Off:
Content Optimization in 2015

“ALL ABOUTTHE CONTENT”
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

THE QUESTION:
• Is your marketing
plan calculated to let
you soar above your
competition?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

KEY:
Put out hot content
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

CONTENT OPTIMIZATION
• What we deliver
• Where we deliver it
• How we deliver it
• Who we deliver to
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHAT WE DELIVER
• Created Content - Social Posts, Blog posts, Ebooks,
Infographics, Presentations, Etc.
• Curated Content - RSS Feeds,Alerts, Sharing Others
• Re-Purposed - Giving new life, Re-sharing
• Promoted Content - Paid media
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

WHO WE DELIVER TO
• Email lists
• Social Communities
• IRL Customers
• Public - How are they
ﬁnding you? (RSS/Alerts)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Technology is changing…
will you change with it?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

OWN YOUR CHANNELS
Disruptive Technologies…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

THE RIGHTTOOLS
quicker, faster - Or get left behind!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

So…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

(CONTENT = VALUE)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Q&A
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

“Which posts can be the same on different platforms, just
resized vs original posts for each platform?”
Instagram
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“I want to master Facebook ad placement and
Google Analytics!”
Facebook Ads Course
moz.com

“Clients on hold until April so that I can ﬁnish
creating the content for my ﬁrst online course.”
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Think of end-user experience!
Facebook Groups - Support

© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“I want to become more visible.”
Collaboration
Ask different questions & explore different answers!
Streamline systems to be more efﬁcient

“Expanding my audience and developing a
systematic approach for content/posting”
BundlePost
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

FUTURE SEEMS BRIGHT
in 2015?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LEARN MORE:
KEEP OPTIMIZING
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LIKEABLE LEAGUE INNER CIRCLE
Secret Facebook Group = Mentoring + Peer Collaboration
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

LADYBLOGGER 2015
• Join me - #LB2015
• Awesome Speakers - Tips
• Networking
• Saturday,April 11, 2015
• Stay the weekend! ladyblogger.net
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

SPECIFICS - CONTACT ME
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/kerijaehnig
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Q & A:
SOCIAL MEDIA & CONTENT STRATEGY
2015
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/ideagirlmedia
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

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Social Media & Content Strategy 2015 Q&A

1. Q & A: Social Media & Content Strategy 2015

2. KERI JAEHNIG • #SMBInﬂuencer • State Senate Commendation • Founding Author, SteamFeed • Contributor: Social Media Today, Search Engine People, TabSite • Seen At: Forbes, Business Insider, Post Planner, Others © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

5. Lifting Off: Content Optimization in 2015

7. THE QUESTION: • Is your marketing plan calculated to let you soar above your competition? © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

10. CONTENT OPTIMIZATION • What we deliver • Where we deliver it • How we deliver it • Who we deliver to © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

11. WHAT WE DELIVER • Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc. • Curated Content - RSS Feeds,Alerts, Sharing Others • Re-Purposed - Giving new life, Re-sharing • Promoted Content - Paid media © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

12. WHO WE DELIVER TO • Email lists • Social Communities • IRL Customers • Public - How are they ﬁnding you? (RSS/Alerts) © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

17. 2015: Lifting Off

20. “Which posts can be the same on different platforms, just resized vs original posts for each platform?” Instagram © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

21. © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia “I want to master Facebook ad placement and Google Analytics!” Facebook Ads Course moz.com

22. “Clients on hold until April so that I can ﬁnish creating the content for my ﬁrst online course.” © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia Think of end-user experience! Facebook Groups - Support

23. © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia “I want to become more visible.” Collaboration Ask different questions & explore different answers! Streamline systems to be more efﬁcient

24. “Expanding my audience and developing a systematic approach for content/posting” BundlePost © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

27. LIKEABLE LEAGUE INNER CIRCLE Secret Facebook Group = Mentoring + Peer Collaboration © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

28. LADYBLOGGER 2015 • Join me - #LB2015 • Awesome Speakers - Tips • Networking • Saturday,April 11, 2015 • Stay the weekend! ladyblogger.net © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

29. SPECIFICS - CONTACT ME • Keri Jaehnig • ideagirlmedia.com • facebook.com/ideagirlmedia • twitter.com/kerijaehnig • instagram.com/ideagirlmedia © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

30. Thank you for joining me!

31. Q & A: SOCIAL MEDIA & CONTENT STRATEGY 2015 • Keri Jaehnig • ideagirlmedia.com • facebook.com/ideagirlmedia • twitter.com/ideagirlmedia • instagram.com/ideagirlmedia © 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia

Social Media & Content Strategy 2015 Q&A

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Social Media & Content Strategy 2015 Q&A