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Water + Sugar + Fizz (put it into a can)
= Costs less than 1 rupee
Write PEPSI on the can and
you can charge Rs. 30
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Take the cheapest fabric and make
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Production cost not more than Rs. 250
Put the name on these
ordinary pants and you can
charge Rs. 3000
on
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TM
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5. www.knowthesign.in
TM
What is a BRAND?
Why is BRANDING important?
What does BRANDING mean for
YOU and me?
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TM
A BRAND is
....not a logo
....not an identity
....not a product or a package
A brand is a person’s gut feel
about a service, product or
an organisation
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19. www.knowthesign.in
TM
This is where we at The Sign can help
We transform brands by
creating enriching
brand experiences at
all customer touchpoints
“
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20. TM
To keep the conversation going.....
Thank you
The Sign
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