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Social Media Marketing

Exploring S.O.C.I.A.L.M.E.D.I.A
Andrew Chow
   Founded
      Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
      Table For Six since 2008
   Education - Thames Valley University, UK
   Business Awards
      STB Business Award – Most Innovative Marketing Initiative award
        2007
      Spirit of Enterprise 2008
      Successful Entrepreneur 2010
      Spirit of Service 2012
   Certification - NLP Practitioner & Certified Life Coach
   Forte
      PR Strategic Counsel, Implementation & Monitoring
      Social Media Strategy
      Brand Management Consultancy
      Personal Branding
   Professional Affiliation
      Approved NCSS Training Provider
      WDA ACTA-certified
      Asia Professional Speakers - Singapore

    Profile
Andrew Chow a.k.a Ideasandrew
                        Social Networking
                             Facebook - http://www.facebook.com/#!/AndrewChowKokWah
                             Plaxo http://ideasandrew.myplaxo.com/
                             Linkedin - http://sg.linkedin.com/in/ideasandrew

                        Social Media Sharing
                             Flickr Collection - http://www.flickr.com/photos/ideasandrew/
                             Youtube Channel - http://www.youtube.com/user/ideasandrew
                             Slideshare - http://www.slideshare.net/ideasandrew
                             Podomatic - http://ideasandrew.podomatic.com

                        Social Blogging / Micro-blogging
                             Twitter - http://twitter.com/Ideasandrew
                             Wordpress – www.andrewchow.sg

                        Social Collaboration
                             Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
                             Meet up - http://www.meetup.com/members/11966314/




 More than 250 interviews/feature in 6 years from local / International media
Social Media Marketing

Exploring S.O.C.I.A.L.M.E.D.I.A
Clear Game Plan?
   Target Audience?
        Objectives?
  Risk Assessment?


    Strategy
S>O>C>I>A>L>M>E>D>I>A
10 things about S.O.C.I.A.L.M.E.D.I.A
Seamless Integration?
 Operating Procedure?
       Are you ready?

Organisation
  S>O>C>I>A>L>M>E>D>I>A
or
B2B or B2C?
       Strategic Fit?
            Impact?
         Feasibility?


   Channels
S>O>C>I>A>L>M>E>D>I>A
Prioritize
Content Creation?
      Consultancy?
          Training?
       Monitoring?


Investment
S>O>C>I>A>L>M>E>D>I>A
Brand or Business?
      Campaign or Conversation?
            People or Process?
             Culture or Control?


Authenticity vs        Authority

            S>O>C>I>A>L>M>E>D>I>A
10 things about S.O.C.I.A.L.M.E.D.I.A
Active Engagement?
    Speaking their language?
             Sell by sharing?


Listening / Learn
        S>O>C>I>A>L>M>E>D>I>A
10 things about S.O.C.I.A.L.M.E.D.I.A
Accept good with the bad?
 Response strategy map?


    Moderation
     S>O>C>I>A>L>M>E>D>I>A
10 things about S.O.C.I.A.L.M.E.D.I.A
Stakeholders?
         Influencers?
                Staff?
    Brand Champion?


Engagement
 S>O>C>I>A>L>M>E>D>I>A
10 things about S.O.C.I.A.L.M.E.D.I.A
Professional + Social?
Corporate Social Responsibility?
                     Branding?
           Social Media Policy?


Direction (brand)
           S>O>C>I>A>L>M>E>D>I>A
Key Performance Index?
         Best Practices?
      Knowledge Base?


Infrastructure
    S>O>C>I>A>L>M>E>D>I>A
What is your real success?
                   Reach?
          Action & Insight?
Engagement & Influence?


        Analytics
     S>O>C>I>A>L>M>E>D>I>A
Reach                         Engagement & Influence
 o   Website visits / views    o   Sentiment of reviews
                                   and comments
 o   volume of reviews
     and comments              o   Brand affinity
 o   Incoming links            o   Commenter
                                   authority/influence
                               o   Time spent
Action & Insight
                               o   Favourites / Friends / Fans
 o   Sales inquiries
                               o   Viral forwards
 o   New business
                               o   Number of downloads
 o   Customer satisfaction
     and loyalty
 o   Marketing efficiency
Questions and Answers

    Let’s chat!

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10 things about S.O.C.I.A.L.M.E.D.I.A

  • 1. Social Media Marketing Exploring S.O.C.I.A.L.M.E.D.I.A
  • 2. Andrew Chow  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education - Thames Valley University, UK  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Spirit of Service 2012  Certification - NLP Practitioner & Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore Profile
  • 3. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 250 interviews/feature in 6 years from local / International media
  • 4. Social Media Marketing Exploring S.O.C.I.A.L.M.E.D.I.A
  • 5. Clear Game Plan? Target Audience? Objectives? Risk Assessment? Strategy S>O>C>I>A>L>M>E>D>I>A
  • 7. Seamless Integration? Operating Procedure? Are you ready? Organisation S>O>C>I>A>L>M>E>D>I>A
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  • 9. B2B or B2C? Strategic Fit? Impact? Feasibility? Channels S>O>C>I>A>L>M>E>D>I>A
  • 11. Content Creation? Consultancy? Training? Monitoring? Investment S>O>C>I>A>L>M>E>D>I>A
  • 12. Brand or Business? Campaign or Conversation? People or Process? Culture or Control? Authenticity vs Authority S>O>C>I>A>L>M>E>D>I>A
  • 14. Active Engagement? Speaking their language? Sell by sharing? Listening / Learn S>O>C>I>A>L>M>E>D>I>A
  • 16. Accept good with the bad? Response strategy map? Moderation S>O>C>I>A>L>M>E>D>I>A
  • 18. Stakeholders? Influencers? Staff? Brand Champion? Engagement S>O>C>I>A>L>M>E>D>I>A
  • 20. Professional + Social? Corporate Social Responsibility? Branding? Social Media Policy? Direction (brand) S>O>C>I>A>L>M>E>D>I>A
  • 21. Key Performance Index? Best Practices? Knowledge Base? Infrastructure S>O>C>I>A>L>M>E>D>I>A
  • 22. What is your real success? Reach? Action & Insight? Engagement & Influence? Analytics S>O>C>I>A>L>M>E>D>I>A
  • 23. Reach Engagement & Influence o Website visits / views o Sentiment of reviews and comments o volume of reviews and comments o Brand affinity o Incoming links o Commenter authority/influence o Time spent Action & Insight o Favourites / Friends / Fans o Sales inquiries o Viral forwards o New business o Number of downloads o Customer satisfaction and loyalty o Marketing efficiency
  • 24. Questions and Answers Let’s chat!