2. Andrew Chow
Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education - Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award
2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Spirit of Service 2012
Certification - NLP Practitioner & Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Asia Professional Speakers - Singapore
Profile
3. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 250 interviews/feature in 6 years from local / International media
21. Key Performance Index?
Best Practices?
Knowledge Base?
Infrastructure
S>O>C>I>A>L>M>E>D>I>A
22. What is your real success?
Reach?
Action & Insight?
Engagement & Influence?
Analytics
S>O>C>I>A>L>M>E>D>I>A
23. Reach Engagement & Influence
o Website visits / views o Sentiment of reviews
and comments
o volume of reviews
and comments o Brand affinity
o Incoming links o Commenter
authority/influence
o Time spent
Action & Insight
o Favourites / Friends / Fans
o Sales inquiries
o Viral forwards
o New business
o Number of downloads
o Customer satisfaction
and loyalty
o Marketing efficiency