This is a course for companies who have little or not experience in participating in trade shows and exhibitions.
The workshop will empower them with skills and knowledge to maximize their marketing dollars in exhibition management
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Developing a winning exhibition strategy
1. DEVELOPING
A WINNING
EXHIBITION STRATEGY
Workshop: Maximizing Your Tradeshow dollars!
2. Learning Objectives
Manage exhibition as part of your corporate
branding strategy
Evaluate different tradeshows if they are align to
your corporate objectives
Plan onsite management of your exhibition
Follow up on leads from exhibition
3. Course Outline
Understanding the importance of tradeshow in
MICE industry
Managing your timeline before Tradeshow
Utilize Marketing channels of Tradeshow
Onsite management of Tradeshow
Evaluation of Tradeshow
4. Incentive : Templates for all participants
Trade show Time Management Tools
Trade Promotion Evaluation Matrix
Trade show Promotion ROI Calculator
Trade show Evaluation Checklist
Trade show follow up form
5. Who should attend
SME marketing managers with little or no
experience in planning for an exhibition
SME business owners keen to participate in overseas
tradeshows
6. Workshop Administration
Date : 28 Oct 2010 (Thursday)
Time : 9am to 5pm
Methodology : Presentation and Discussion
Venue : SACEOS Secretariat Office
Entitlement:
Course material
Templates
Fee:
$80 (SACEOS Members)
$120 (SACEOS Non-members)
7. Registration Details
Email – training@saceos.org.sg
Details
Name
Company
Address
Email
Mobile
Industry
Previous tradeshow experience : Yes / No
8. About the Trainers
Elizabeth Chin is currently the Executive Director
of(SACEOS) Singapore Association of Convention and
Exhibition Organisers and Suppliers
Formerly the Executive Director of another industrial trade
association.
Elizabeth believe that they must know how to tap on their
respective industry associations for assistance and to
actively form strong strategic partnerships within that the
industry they are focusing on.
Her 25+ years of corporate experiences lies in business
network connectivity and entrepreneurship , human
resource, logistics and marketing.
Posses a Masters in Business and is actively involve in
community and church activities.
9. About the Trainers
Andrew Chow founded IDEAMART (S) PTE LTD since 1994.
Member of SACEOS in 2004
Certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match
Maker.
Spirit of Enterprise Award in 2008
Successful Entrepreneur Award in 2010.
Graduated from Thames Valley University
Certified Trainer, Assessor and Developer recognised by WDA.
Andrew had more than 80 interviews and features about him or his business since
2005.
Choice interview candidates for Singapore lifestyle among foreign media like
Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery
Channel.
Fondly called “ideasandrew” in all his social media connections in platforms like
Facebook, Linked, Flickr, etc.