people use social media 247. but most brands follow an ad-hoc approach.
these brands do not create social value. their social marketing is too intrusive.
some time ago, i developed a model to cope with this. it explains how brands can be a structural part of social.
this presentation contains the updated version. i hope it inspires you to make marketing more meaningful.
ingmar de lange
2. people use social media 247.
but most brands follow an ad-hoc approach.
these brands do not create social value.
their social marketing is too intrusive.
some time ago, i developed a model to cope with this.
it explains how brands can be a structural part of social.
this presentation contains the updated version.
i hope it inspires you to make marketing more meaningful.
!
ingmar de lange
4. 4
i started with a simple question.
can brands turn one-night-stands into a relationship?
5. 5
what i soon realized,
is that the problem lies in the media part.
it is not about social media.
social is more than communication,
just like the internet is more than a medium.
it is about a social infrastructure.
6. 6
while communication mostly has a short
term, one-night-stand focus, this social
infrastructure is something fundamental.
it has a 247 relevance.
because everything you do in life,
you relate to others. always and everywhere.
7. what do
other think? why do
they think
this?
an example: you do not just buy products for their specs,
you also look at their social value.
for whom
is this?
how will
it make me
look?
8. 8
you can compare the social infrastructure with a freeway.
brands mostly use it to advertise, not to drive.