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Digital Business Study 2023
Insight into organizations’ progress towards
becoming a digital-first business
2
Source: Foundry Digital Business Study, 2023
Purpose and methodology
Survey goal
To gain a better understanding of
how companies are evolving their
businesses through the use of
technology to drive revenue and
create better customer and
employee experiences.
Total respondents 898
Collection method
Online questionnaire
Number of questions 23
Average company size 13,441 employees
Region
North America 60%
APAC 22%
EMEA 17%
Audience base
CIO, Computerworld, CSO, InfoWorld and
Network World site visitors, and email
invitations to audience base
Digital first approach
All survey respondents are within
organizations that have plans to adopt/or
already launched a “digital-first” approach
Job titles
Top represented industries
IT mgmt.
Exec. IT
Business mgmt.
IT pro
Other
68%
10%
10%
8%
5%
6%
7%
7%
8%
8%
10%
10%
12%
20%
Retail, wholesale, distribution
Telecommunications & utilities
Healthcare
Education
Financial services (banking, insurance,
brokerage)
Government/nonprofit
Services (legal, consulting, real estate)
Manufacturing
Technology
According to IDC, Digital Transformation
(DX) means applying new technologies to
radically change processes, customer
experience, and value.
DX allows organizations to support
innovation and digital disruption.
3
Source: IDC
4
Organizations have made digital-first plans
Question: To what extent has your organization adopted a “digital first” approach to business processes, operations and customer engagement today?
Source: Foundry Digital Business Study, 2023
99%
96%
95%
93%
91%
89%
89%
85%
Financial services
Technology
Services
Manufacturing
Retail
Healthcare
Education
Government
93%
of organizations have adopted,
or have plans to adopt, a “digital-first”
business strategy
By industry
1,000+ 95%
<1,000 91%
5
Working towards employee productivity, reducing costs, and creating
better customer experiences
Question: What are the top objectives of your organization’s digital business strategy? (Please select your top five)
Source: Foundry Digital Business Study, 2023
10%
15%
23%
26%
30%
32%
35%
40%
41%
45%
50%
51%
Accelerate R&D cycles
Maintain overall revenue, given market shifts
Improve employee engagement/retention
Stay ahead/on pace with competition
Enable sustainable growth
Reduce complexity
Drive new revenue through innovation
Improve security
Enable business agility/resiliency
Create better customer experiences to keep up with
expectations
Reduce costs/inefficiencies
Improve employee productivity/collaboration Up from 44% in 2021
Up from 38% in 2021
67%
of organizations agree that
customer experiences have
become a priority over the
past 12 months
1,000+ 71%
<1,000 63%
6
Strategies in place to become a digital business
Question: How much progress has your organization made in each of the following areas on its way to becoming a digital business?
Source: Foundry Digital Business Study, 2023
23%
26%
27%
25%
29%
26%
28%
27%
23%
31%
41%
35%
37%
38%
35%
36%
43%
41%
18%
19%
26%
25%
20%
27%
25%
20%
29%
28%
14%
13%
13%
13%
11%
11%
11%
7%
Persona development
Change management
IT skills assessment
Workforce strategy
Determining the metrics of success
Technology needs assessment
Developing a business case/roadmap for the overall digital strategy
Data management strategy
Data security/protection strategy
Planning In development Completed No plans
7
Exploring AI & ML to become digital-first
Question: Which of the following strategies or technologies is your organization currently using or planning to use in the next 12 months to become a digital business? (Sorted by top technologies being RESEARCHED)
Source: Foundry Digital Business Study, 2023
21%
21%
21%
22%
22%
22%
23%
23%
25%
25%
32%
19%
18%
16%
18%
14%
13%
13%
16%
16%
14%
20%
15%
16%
15%
21%
13%
13%
13%
14%
8%
10%
16%
11%
15%
22%
19%
14%
12%
12%
10%
9%
6%
9%
8%
9%
12%
12%
9%
10%
10%
6%
9%
6%
8%
26%
20%
14%
9%
29%
30%
29%
31%
33%
39%
16%
Internet of Things (IoT)
Application performance monitoring technology (APM)
Enterprise Risk Management
Business process management
Software-defined networking (SDN)
Software-defined storage (SDS)
Edge computing
Bots
5G
Augmented reality (AR)/Virtual reality (VR)
Artificial Intelligence (AI)/Machine learning (ML)
On my radar or actively researching Piloting new initiatives In production in a business unit or division In production enterprise wide Upgrading/refining Not interested
8
Investing more in cloud-native platforms & AI engineering
Question: To what extent is your organization investing in any of the following emerging technology trends in 2023, specifically in terms of supporting its digital business strategy?
Source: Foundry Digital Business Study, 2023
16%
13%
14%
14%
15%
16%
19%
23%
25%
28%
31%
32%
37%
None of the above
Distributed enterprises
Data fabric
Composable applications
Autonomic systems
Hyperautomation
Privacy-enhancing computation
Total experience
Generative AI
Decision intelligence
Cybersecurity mesh
AI engineering
Cloud-native platforms
9
Continue the conversation
● To get results from Foundry research when it happens,
or any other news, follow us on Twitter: @FoundryIDG
● Sign up to receive our monthly marketing newsletter
at www.FoundryCo.com/newsletters/
● Visit us on LinkedIn here: www.linkedin.com/company/foundryidg
Additional ways to stay on top of information from Foundry:
For more information on the research, please contact
your Foundry sales executive or contact us.
For more information on content marketing and lead nurture, explore our
resources on this site under marketing tools. We have additional primary
research, blogs and white papers to make you smarter about tech decision
makers, and targeted products and programs

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2023 Digital Business sample slides.pdf

  • 1. Digital Business Study 2023 Insight into organizations’ progress towards becoming a digital-first business
  • 2. 2 Source: Foundry Digital Business Study, 2023 Purpose and methodology Survey goal To gain a better understanding of how companies are evolving their businesses through the use of technology to drive revenue and create better customer and employee experiences. Total respondents 898 Collection method Online questionnaire Number of questions 23 Average company size 13,441 employees Region North America 60% APAC 22% EMEA 17% Audience base CIO, Computerworld, CSO, InfoWorld and Network World site visitors, and email invitations to audience base Digital first approach All survey respondents are within organizations that have plans to adopt/or already launched a “digital-first” approach Job titles Top represented industries IT mgmt. Exec. IT Business mgmt. IT pro Other 68% 10% 10% 8% 5% 6% 7% 7% 8% 8% 10% 10% 12% 20% Retail, wholesale, distribution Telecommunications & utilities Healthcare Education Financial services (banking, insurance, brokerage) Government/nonprofit Services (legal, consulting, real estate) Manufacturing Technology
  • 3. According to IDC, Digital Transformation (DX) means applying new technologies to radically change processes, customer experience, and value. DX allows organizations to support innovation and digital disruption. 3 Source: IDC
  • 4. 4 Organizations have made digital-first plans Question: To what extent has your organization adopted a “digital first” approach to business processes, operations and customer engagement today? Source: Foundry Digital Business Study, 2023 99% 96% 95% 93% 91% 89% 89% 85% Financial services Technology Services Manufacturing Retail Healthcare Education Government 93% of organizations have adopted, or have plans to adopt, a “digital-first” business strategy By industry 1,000+ 95% <1,000 91%
  • 5. 5 Working towards employee productivity, reducing costs, and creating better customer experiences Question: What are the top objectives of your organization’s digital business strategy? (Please select your top five) Source: Foundry Digital Business Study, 2023 10% 15% 23% 26% 30% 32% 35% 40% 41% 45% 50% 51% Accelerate R&D cycles Maintain overall revenue, given market shifts Improve employee engagement/retention Stay ahead/on pace with competition Enable sustainable growth Reduce complexity Drive new revenue through innovation Improve security Enable business agility/resiliency Create better customer experiences to keep up with expectations Reduce costs/inefficiencies Improve employee productivity/collaboration Up from 44% in 2021 Up from 38% in 2021 67% of organizations agree that customer experiences have become a priority over the past 12 months 1,000+ 71% <1,000 63%
  • 6. 6 Strategies in place to become a digital business Question: How much progress has your organization made in each of the following areas on its way to becoming a digital business? Source: Foundry Digital Business Study, 2023 23% 26% 27% 25% 29% 26% 28% 27% 23% 31% 41% 35% 37% 38% 35% 36% 43% 41% 18% 19% 26% 25% 20% 27% 25% 20% 29% 28% 14% 13% 13% 13% 11% 11% 11% 7% Persona development Change management IT skills assessment Workforce strategy Determining the metrics of success Technology needs assessment Developing a business case/roadmap for the overall digital strategy Data management strategy Data security/protection strategy Planning In development Completed No plans
  • 7. 7 Exploring AI & ML to become digital-first Question: Which of the following strategies or technologies is your organization currently using or planning to use in the next 12 months to become a digital business? (Sorted by top technologies being RESEARCHED) Source: Foundry Digital Business Study, 2023 21% 21% 21% 22% 22% 22% 23% 23% 25% 25% 32% 19% 18% 16% 18% 14% 13% 13% 16% 16% 14% 20% 15% 16% 15% 21% 13% 13% 13% 14% 8% 10% 16% 11% 15% 22% 19% 14% 12% 12% 10% 9% 6% 9% 8% 9% 12% 12% 9% 10% 10% 6% 9% 6% 8% 26% 20% 14% 9% 29% 30% 29% 31% 33% 39% 16% Internet of Things (IoT) Application performance monitoring technology (APM) Enterprise Risk Management Business process management Software-defined networking (SDN) Software-defined storage (SDS) Edge computing Bots 5G Augmented reality (AR)/Virtual reality (VR) Artificial Intelligence (AI)/Machine learning (ML) On my radar or actively researching Piloting new initiatives In production in a business unit or division In production enterprise wide Upgrading/refining Not interested
  • 8. 8 Investing more in cloud-native platforms & AI engineering Question: To what extent is your organization investing in any of the following emerging technology trends in 2023, specifically in terms of supporting its digital business strategy? Source: Foundry Digital Business Study, 2023 16% 13% 14% 14% 15% 16% 19% 23% 25% 28% 31% 32% 37% None of the above Distributed enterprises Data fabric Composable applications Autonomic systems Hyperautomation Privacy-enhancing computation Total experience Generative AI Decision intelligence Cybersecurity mesh AI engineering Cloud-native platforms
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