Healthvault Marketing Resources For Partners

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The document discusses the HealthVault business platform and how it can support partners' success. It outlines capabilities that partners can leverage including commonly shared technology, a community of partners, and packaged solutions. It also describes how partners can leverage the HealthVault ecosystem through the application directory, HealthVault branding, and Microsoft consumer touchpoints. The document provides details on various support programs partners can take advantage of such as ingredient branding, device logos, marketing toolkits, Microsoft PR support, and custom marketing support.

Business Technology

Supporting Your Success in Health
FOR ILLUSTRATIVE PURPOSES ONLY

Ingredients matter…

Supporting Your Success in Health

Current marketing toolkit
• UI buttons for inclusion in your applications to help illustrate
flow of health data

• Marketing tiles that help promote HealthVault compatible
applications

Call to action: Take advantage of this toolkit to help promote
your solutions

Supporting Your Success in Health

PR visibility

Supporting Your Success in Health

www.healthvault.com/hospitals

Supporting Your Success in Health

Brochure front cover

Supporting Your Success in Health

Brochure inside gate fold

Supporting Your Success in Health

Brochure inside spread

Supporting Your Success in Health

Brochure back cover

Supporting Your Success in Health

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Healthvault Marketing Resources For Partners

1. Supporting Your Success in Health

2. The HealthVault Business Platform Platform Capabilities HealthVault Microsoft Consumer Ecosystem Touchpoints Leverage: Leverage: Leverage: • Commonly shared • Application directory • MSN technology • HealthVault ingredient • Messenger • Community of partners brand • Vista Gadget Gallery • Packaged solutions • Logo program • Live Search • Marketing toolkit • Microsoft PR • Custom marketing Supporting Your Success in Health

3. The HealthVault Business Platform HealthVault Platform Capabilities Ecosystem Microsoft Consumer Touchpoints Leverage: Leverage: • Application directory Leverage: • Commonly shared • HealthVault ingredient • MSN technology brand • Messenger • Community of partners • Logo program • Vista Gadget Gallery • Packaged solutions • Marketing toolkit • Live Search • Microsoft PR • Custom marketing Supporting Your Success in Health

4. Application Directory

5. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

6. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

7. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

8. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

9. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

10. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

11. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

12. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

13. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

14. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

15. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

16. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

17. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

18. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY

19. Ingredient Branding

20. Ingredients matter… Supporting Your Success in Health

21. Successful ingredient brands • Communicate their voice clearly and consistently over time • Deliver a unified brand experience across all customer touchpoints Call to action: Include the Microsoft HealthVault brand to enhance the value of your application Supporting Your Success in Health

22. Ways to leverage the brand correctly Supporting Your Success in Health

23. Incorrect ingredient brand usage Supporting Your Success in Health

24. Device Logo

25. HealthVault device logo • Provides recognition for devices that work with HealthVault • Helps you differentiate your devices in retail channels – Logos can be used in marketing material, advertising, retail, POP displays, hardware and packaging Call to action: Understand the device logo program requirements (available end June 2008) and be an early adopter of the logo Supporting Your Success in Health

26. Ways to leverage the device logo correctly Supporting Your Success in Health

27. Marketing Toolkit

28. Current marketing toolkit • UI buttons for inclusion in your applications to help illustrate flow of health data • Marketing tiles that help promote HealthVault compatible applications Call to action: Take advantage of this toolkit to help promote your solutions Supporting Your Success in Health

29. Enhancements to the marketing toolkit 1. Launch readiness checklist (available end June 2008) – Assistance with application UI buttons and marketing tiles prior to “go-live” – Presence on Healthvault.com – Approved press quotes to facilitate your press release activity 2. Marketing package (available Aug. 2008) – Brand artwork and usage guidelines – Copy blocks and messaging principles – Templates: Web banners, brochure, poster, ads – Collateral: HealthVault overview, fact sheet, white papers 3. Communication vehicles (starting Aug. 2008) – Newsletters and webcasts Supporting Your Success in Health

30. Microsoft PR

31. PR visibility Supporting Your Success in Health

32. Supporting Your Success in Health

33. Custom Marketing Support

34. www.healthvault.com/hospitals Supporting Your Success in Health

35. Brochure front cover Supporting Your Success in Health

36. Brochure inside gate fold Supporting Your Success in Health

37. Brochure inside spread Supporting Your Success in Health

38. Brochure back cover Supporting Your Success in Health

39. HealthVault resources • hvmktg@microsoft.com for general marketing questions and feedback • hvbrand@microsoft.com for logo and branding questions, and feedback • hvnews@microsoft.com to sign up for the newsletter • Blogs: – Peter Neupert http://blogs.technet.com/neupertonhealth – Sean Nolan http://familyhealthguy.com – Dr. Bill Crounse http://blogs.msdn.com/healthblog/ – Grad Conn http://blogs.technet.com/copernicanshift/ Supporting Your Success in Health

40. Supporting Your Success in Health

41. Supporting Your Success in Health Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399

Healthvault Marketing Resources For Partners

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