A presentation to local business groups demonstrating how they can use .id's publicly available toolkit to understand the local demographic and economic profile.

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RDA South Australia
The importance of information to support business
growth
May 2019

2. How understanding target markets and local demographics can help local business
Know your market and build your business

3. About informed decisions
.id is a company of demographers, housing analysts, forecasters and Census data
experts who have developed demographic information products specifically for the
Australian Local Government market.
.id stands for “informed decisions” and our work is to provide decision makers within
government and the community with readily accessible, easy to use information
about the people living in their communities of interest.
.id’s products give Councils the evidence base to plan housing policy and service
delivery, attract investment and promote their region, support funding submissions
and compete for resources, advocate for the community and work collaboratively.
We now work with most of the RDAs in South Australia,
providing demographic and economic analysis in an online,
publicly accessible toolkit.

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understand your industry and
working population
economic profile4 economy.id
plan for the future
population forecast3 forecast.id
allocate your resources
social atlas2 atlas.id
understand your community
community profile1 profile.id
Evidence base

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Data and information are more important than ever before.
Advocacy – most grant funding or advocacy reports require evidence.
Need to show the SOCIAL and ECONOMIC impact of a new project, or change to the local area.
Businesses need information on their local markets, and also exports – who are they selling to, who
are the customers?

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• Online information tool, for RDA staff, local councils, and for the public.
• 1991, 1996, 2001, 2006, 2011 and 2016 Census data.
• All RDAs who subscribe have a profile.
• Profiles population at the RDA level, with a breakdown to LGA level within.
• 39 topics, 6 Census periods
• Detailed migration and SEIFA datasets – Socio-economic status
• Reporting and data export options designed to integrate with other output tools.
• http://profile.id.com.au/ - find your local RDA profile here
• Further breakdown to suburbs/towns and districts available on individual LGA level
profiles – some councils already subscribe, this is an option for any RDA member
who wants more detail, with sufficient population (min ~ 5,000 people per LGA).

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Profile.id has a long time series (1991 to 2016 in many cases). It allows you to answer two
questions:
What role does my area play within the wider region or state?
How it is changing over time – 5, 10, 15, 20 or 25 years.
Population forecasts can then assist you with understanding what are the outcomes of future
trends?
Are we ageing?
Are we going to attract young people back in?
What are the results of current housing policies and employment projects?
Economic modelling then allows you to see “what if?”
Change an industry, add or remove workforce.
What are the flow on effects to the wider industry and the bottom line for the local economy.

8. Who lives here? (and buys here)
What is the household style and is this changing?
Who are the emerging groups, and where?
Of the people who live here and work elsewhere –
what industries do they work in? They are
potential
buyers too…
How do they get to work?
Where do they travel to?
Is our population ageing, and at what rate?
Local demographics

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Socio-economic factors
Many funding applications ask you to look at the socio-economic impact of a
major project.
The SEIFA index of disadvantage helps you understand the current level of
disadvantage in the area.
Depending on the location, you can then ask the question “How will this benefit
those who are disadvantaged in the local community?”.
For this you need to look at the source of disadvantage.
• Is it unemployment?
• Education levels?
• Occupations and qualifications?
• Housing?
• Social housing is a strong indicator of disadvantage but in many ways this is
due to it being targeted at disadvantage, not because it causes disadvantage.

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Mount Barker comes up at 1,033 on the SEIFA index of advantage/disadvantage. Well off?

15. • What industries are located here?
• How are they doing?
• Do we have a competitive advantage?
• How is employment growth by industry?
• What are the most productive
industries?
• How many businesses are in this
industry?
• Where are they located?
• Where do their workers come from?
Common B2B economic factors

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Getting a handle on business data
Economy.id is now available for most of the RDAs in South Australia, with a
breakdown to local government area level.
Value of the economy – how much do you contribute? Not normally available at
local level. It is now!
NIEIR economic model - part of economy.id - estimates economic value and
output, jobs and FTE workers year on year, for 87 industry subsectors.
• Updated every November, for the previous financial year.
• Currently has 2017-18 year data in it.
• Model is always being refined
• Based on ABS Labour Force Survey, ATO BAS statement data on actual
business output, gives you a near real-time basis for making statements about
your economy.

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Getting a handle on business data
• Interplay between workers and residents –
• How many of your residents commute out to work?
• How is this changing and can they be kept in the area by providing jobs in
an export industry?
• Characteristics of workers and residents.
• What skills, qualifications and occupations do you have in the area?
• What are you lacking?
• How can this be leveraged to attract businesses to come and stay in the
area?

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The value of annual jobs data…

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The value of annual jobs data…

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What’s your local specialty?

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What are the emerging local strengths in the economy?

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ECONOMIC IMPACTS AND COST-BENEFIT ANALYSES
Looking at the trends in your economy are great, but the most powerful tool is the ability to say
“What if?”
- What if we build a major new facility?
- What if an important industry shuts down?
- What if we can attract new businesses to the area?
No area exists in isolation, nor does any industry.
Economic Impact Modelling allows you to quantify how the economy will change, looking at the flow
on effects to other sectors and consumers from a change to the economy.
This is available in economy.id
Cost-Benefit analysis evaluates whether the community is better off from the project verses doing
nothing. This incorporates impact modelling but is available as a complete consultancy project.

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EXAMPLE – CLOSURE OF SAWMILL IN MOUNT GAMBIER

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EXAMPLE – CLOSURE OF SAWMILL IN MOUNT GAMBIER

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EXAMPLE – EXPANSION OF STEEL WORKS IN WHYALLA

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EXAMPLE – EXPANSION OF STEEL WORKS IN WHYALLA

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TRAINING AND DEVELOPMENT
Utilise your subscriptions
• Annual training and development for RDA staff and associated Local
Governments at a central location within your region.
• Demographic and economic briefings on current trends.
• Learn how to use the tools and data for reports, grant applications, or just
understanding your area.

31. Bringing together in depth analysis:
demographic
economic
housing
population forecasting

32. Connect with us
Glenn Capuano
(03) 9417 2205
0408 318 544
glenn@id.com.au