AIMIA Future of Digital Retail Presentation by Dean Flynn of IE Agency and David Pisker of Officeworks. A return to the local: from clicks to bricks - the store's not dead.
13. SALES ECOSYSTEM
Stores
Online
Multi-brand &
Concession
Deliver ultimate brand
experience
Convenience & touch
and feel factors
Universal focus
Entire product catalogue
Drive online conversions
Ensure your brand is
top of mind in
competitive
environments
Support store staff
and drive sales in
store
Drive sales in store &
support consistent
service levels
Real time
inventory visibility
across all
channels
17. CHECKLIST
Mobile optimised site and emails
Mobile friendly store locator
Geo targeting
Click and collect
Ship from store
Store inventory available online
Email receipts