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Persuasive design

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Présentation sur le Persuasive Design - BlendWebMIX 2015 - Lyon

Publié dans : Design
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Persuasive design

  1. 1. iErgo Persuasive design
  2. 2. iErgo RaphaëlYharrassarry UX Designer, Psychologue
 en freelance Depuis le dernier millénaire Je parle d’UX sur le blocnotes.iergo.fr et pour me contacter: raphael@iergo.fr ou sur twitter @iergo
  3. 3. iErgo Persuasion Technologie Source : BJ Fogg fogg.com Psychologie sociale et cognitive Internet,informatique, data,traqueurs,…
  4. 4. iErgo Changer les comportements http://www.flickr.com/photos/tueletemps/5886575935/
  5. 5. iErgo Avoir les bonnes idées Changer les comportements
  6. 6. iErgo L’effet de gel
  7. 7. iErgo L’amorçage http://www.flickr.com/photos/49881551@N02/6761267969/
  8. 8. iErgo Le pied dans la porte
  9. 9. iErgo Autres dysfonctionnements : la pique “Visiteur le 1000e vous êtes, gagner pour en Australie un voyage, ici cliquez !” Demandez une somme incongrue : 26€42
  10. 10. iErgo L’engagement
  11. 11. iErgo Visibilité
  12. 12. iErgoRaisons d’ordre interne Changement d’attitude Sujets peu
 rémunérés Sujets fortement
 rémunérés Sujets contraints effet de renforcement Sujets déclarés libre effet de dissonance
  13. 13. iErgo Importance de l’acte
  14. 14. iErgo Déclarer libre Mettre en relief les conséquence de son acte Choisir un acte de coût élevé Rendre l’acte le plus visible possible, irréversible, répété, explicite Eviter les justifications d’ordre externe, favoriser l’ordre interne = Engagement
  15. 15. iErgo Nike +
  16. 16. iErgo
  17. 17. iErgo
  18. 18. iErgo
  19. 19. iErgo Un coup de pouce S’engager
  20. 20. iErgo Libre choix Visibilité
  21. 21. iErgo Des récompenses virtuelles de plus en plus exigeantes
  22. 22. iErgo mAcro persuasion & mIcro persuasion
  23. 23. iErgo Linkedin
  24. 24. iErgo Découvrir
  25. 25. iErgo Essayer coup de pouce
  26. 26. iErgo Créer de la valeur Donner de la visibilité
  27. 27. iErgo Action coûteuse !
  28. 28. Phase 2 : Engagement superficiel Phase 3 : Réel Engagement Phase 1 : Découverte Visiter le site Découvrir le service Décider d’essayer Commencer à utiliser Créer de la valeur et du contenu Rester actif et fidèle Engager les autres Comportements cibles Comportements cibles Comportements cibles d’après, Fogg et Eckles, 2007
  29. 29. iErgo Mesurer la persuasion. Source : Alexandra Nemery http://www.univ-metz.fr/ufr/sha/2lp-etic/Criteres_Persuasion_Interactive-2.pdf
  30. 30. iErgo Crédibilité Cité la source Donner de l’information crédible
  31. 31. iErgo Privacité Contre exemple Réassurance sur la Sécurité
  32. 32. iErgo Personnalisation Choisir ses buts Personnaliser
  33. 33. iErgo Attractivité Bénéfice client Incitation
  34. 34. www.iergo.fr - raphael@iergo.fr Sollicitation 34
  35. 35. www.iergo.fr - raphael@iergo.fr 35 Accompagnement initial
  36. 36. www.iergo.fr - raphael@iergo.fr 36 Engagement
  37. 37. www.iergo.fr - raphael@iergo.fr 37 Emprise http://www.flickr.com/photos/72530635@N06/8244186395/
  38. 38. www.iergo.fr - raphael@iergo.fr Critères d’évaluation Critères statiques : Crédibilité pour la confiance que peut inspirer le site ; Privacité pour la préservation des données personnelles et la sûreté ; Personnalisation pour l’adaptation de l’interface aux besoins de l’utilisateur ; Attractivité pour l’esthétique permettant de capter l’attention. Critères dynamiques : Sollicitation pour désigner la première étape d’amorçage ; Accompagnement initial qui permettra à l’utilisateur d’initier un comportement ; Engagement puis de l’Emprise, qui marque la montée en puissance de l’implication de l’utilisateur. Source : Alexandra Nemery http://www.univ-metz.fr/ufr/sha/2lp-etic/Criteres_Persuasion_Interactive-2.pdf 38
  39. 39. iErgo Les freins au persuasive design ?
  40. 40. iErgo Interaction opératoire, niveau matériel 20141950 20001980 Ergonomie cognitive, Utilisabilité Emotion, Design, Expérience utilisateur Persuasion Captology
  41. 41. www.iergo.fr - raphael@iergo.fr 41 Les opportunités Gamifications Objects connectés Tracking d’activité Développement durable Santé …
  42. 42. iErgo Questions ? Par email raphael@iergo.fr ou sur twitter @iergo
  43. 43. www.iergo.fr - raphael@iergo.fr Biblio http://pistil.imag.fr/Main/Bibliographie La soumission librement consentie de Robert-Vincent Joule et Jean-Léon Beauvois 43

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