Webinar presented by TMCnet and Ifbyphone on the value of Cloud Telephony.

1. Value in the Clouds How Carriers Can Grow Revenue with Cloud Telephony

2. The Great CLEC Squeeze CLEC Customers want more than dial tone … They want applications. Transport/dial tone prices are falling

3. How can Cloud Telephony help? Differentiate your telephone company by bundling automated telephone applications with your dial tone. Just as cloud computing is revolutionizing the computer application industry cloud telephony will revolutionize the telephone industry.

4. Quotations from industry leaders

5. SMB Now Magazine Quote “On average, 70 percent of employee respondents of small and medium businesses (SMBs) with up to 400 employees said they spend 17.5 hours each week addressing the pain points caused by communications barriers and latencies…” “In hard costs, the study concluded, companies of 100 employees could be losing more than $500,000 each year by not addressing their employees' most painful communications issues.” http://www.smbnow.com/articles/Inefficeint-Communications-cost-SMBs-5000-per-Employe

6. Telecommunications Online “Managed Services: Once reserved for large global enterprises, managed services now enable SMBs to do more with less. According to Forrester1, “similar to enterprises, SMBs say that very important reasons for choosing managed services include simplifying operational management and the need for better quality and reliability than could be achieved in-house.” http://www.telecommagazine.com/search/article.asp?HH_ID=AR_4968 1. Source: The State Of SMB Networks and Telecommunications: 2008, Forrester Research, Inc., July 2008

7. Frost and Sullivan “Since the hosted model is characterized by benefits such as low cost and rapid deployment of applications, it seems to be the ideal option for deploying rapidly evolving speech technology.”

8. Datamonitor “the North American market for hosted outbound IVR is set to grow from an estimated $213 million in 2008 to $524 million by 2013. Spending is expected to increase at a rate of 20% per year for the next five years as organizations adopt automated outbound calling to reduce costs and improve customer satisfaction.”

9. Where does Ifbyphone fit in this picture?

12. You Can Do That Implementation Steps Drop in a SIP trunk between your switch and Ifbyphone. Select the specific Ifbyphone features you want to provide to your customers. Work with the Ifbyphone implementation team to define your customer portal look and feel. Marketing Steps Define your customer packaging Price per service, per minute or both Support Select to perform first line support or outsource this to Ifbyphone Start Selling

13. What’s different NO significant capital expenditures or new equipment required for most implementations NO long lead times – you can be up and test selling the services in a couple of weeks NO all or nothing business decisions – low OPX -begin with Ifbyphone at a bit at a time, expand your customers and features as you build comfort in the solution NO more obsolete hardware or software – applications are continually upgraded and improved No co branding – full branding available

14. We Automate Phone Calls – Any Call You want an automated telephone number your customers can call to find out when their order will ship.

15. You Can Do That Same implementation steps The Ifbyphone API to implement this type of integration is easy enough for ANY web developer. High value consulting dollars Work with your customer to have a customer web developer, a developer on your staff or one of our developers integrate the IVR with a web based customer status page. Value price per lookup – high margins Create both recurring and value priced revenues

16. We Automate Phone Calls – Any Call Your customer wants to automatically call their customers and confirm appointments or delivery schedules.

17. You Can Do That Same implementation steps May be implemented without any programming if customer uploads lists each morning. Alternatively customer may utilize a programmer to fully automate the process with the Ifbyphone web based API. Value price per call Price per month Price per minute

18. We Automate Phone Calls – Any Call When a customer completes an order on your web site you want to call them with a customer satisfaction survey.

19. You Can Do That Same implementation steps Use a click to IVR in the order completion web routine to trigger a complete IVR dialog Partners with Ifbyphone or consulting firms for custom implementations. Recurring revenue Service differentiation Value price per call Price per month Price per minute

20. This model works 19 months of increasing revenues Compound month to month revenue growth of > 15% Over 500% annual revenue growth Over $150 average ARPU for these value added services

21. How does this work?

22. IVR DIALOG API TRANSFER Cloud Telephony Architecture Ifbyphone Telephony Cloud Click to Call Virtual Receptionist Voice Mail Find Me Full IVR Call Routing Call Queuing Recording Broadcast Conference Store Locator Custom APPS Your Web Server User Dials an Ifbyphone Provided Phone Number Outbound Call Scheduled Via Ifbyphone Customer Portal Initial Call Placed HTTP(s)/XML API CALL Compatible with any phone and any web infrastructure Rest style API usable from any programming language

23. YOUR LOGO HERE

24. Service Provider Integration Ifbyphone Telephony Cloud Click to Call Virtual Receptionist Voice Mail Find Me Full IVR Call Routing Call Queuing Recording Broadcast Conference Store Locator Custom APPS Service Provider Infrastructure (Softswitch or Legacy Technology) PSTN or VOIP SIP Peer Service Provider Provides the Dial Tone Ifbyphone Provides the Applications

25. What is in the Ifbyphone Cloud? Applications Developer Tools Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies

26. Ifbyphone Technology Architecture PHONE CALL API CALL CALL SIGNALING DIALOG CONTROLLER BASIC CALL PROCESSING SMART CALL PROCESSING

27. Next steps (866) 791-0606 public.ifbyphone.com/webinar